Corporate Warrior: High Intensity Training And Hit Business

What does it take to completely turn your life around and become a super successful strength studio owner?   I’m excited to have Paradox Strength founder Janaya Skye on the podcast, and you’ll soon find out why: we talk about her amazing story, how she fell in love with high-intensity training, and how it not only helped her get her health back but put her on a path to incredible personal and professional success.    We also go into how her simple – but very smart – approach to marketing helped her grow right from the start, making great partnerships that help her bring more clients in, talking to clients the right way when dealing with objections, and even what you should do when clients cry – yes, cry – during intense workouts. We also go over choosing the right equipment, advertising, and complementary practices that help your clients.   If you want a template for going from zero to successful strength studio owner with a simple but powerful marketing strategy built in, don’t miss this episode! ━━━━━━━━━━━

Want to know how to get that one big news article about your strength training business that can bring in tens of thousands of dollars worth of clients and sessions?    The Strength Shoppe’s owners Melinda Hughes and Arjen Van Eijmeren sit down to talk about how you can cultivate that one big break into tens of thousands of dollars and even more news coverage that can help you grow your fitness business like no other marketing strategy can — it’s a strategy that can keep on giving you results even years after it’s come out!   We go over how to handle media in small towns versus big cities and what to expect from each, and Melinda and Arjen share advice on reaching out to journalists, what to say in interviews, and how to position yourself as an expert so smaller publications (and even bigger ones) are more likely to write about you.   If you want to grow your strength training business and attract more clients like no paid ad campaign can even dream of accomplishing, then tune in to this episode! ━━━━━━━━━━━━

Have you ever wondered which are the four best strength training machines for starting your first strength studio? And not just any 4 machines — but the most bang-for-your-buck, make-your-clients-love-you-and-make-you-profitable-fast machines?   Million-Dollar Trainer Pete Cerqua returns to walk you through everything you’ll need to start a new strength studio successfully: your first set of machines, your first workout protocols, the most effective marketing campaigns that build the most excitement, and how to do it all the right way and avoid the mistakes that can slow you down or set you back, and we go into all of it in great detail.   If you want to know the absolute key essentials for starting and growing a successful strength studio that lets you hit the ground running from day one, tune in to this episode! ━━━━━━━━━━━━ ⚡ Tap here to join the FREE HIB community now and get access to great courses and strength training business experts, no-nonsense, no strings attached ━━━━━━━━━━━━

What’s it like to go from just owning 2 strength studios to growing a worldwide business with over 200 outlets and counting?   In this episode, I finally get to sit down and talk with The Exercise Coach and Exerbiotics CEO/Founder Brian Cygan, and we go over his fitness business journey and the lessons he’s learned when it comes to highly successful strength studios and another company that supplies high-end equipment to all of these globally!   We go into what makes Exerbiotics machines unique, how The Exercise Coach approaches client workout design, what “Concentrated Cardio” is and why they offer it to their clientele, why he’s big in Japan, and more!   If you want to know how someone goes from not being sure whether they want to really do anything in the strength training industry to becoming a wildly successful fitness business owner, you should tune in to hear Brain’s story in this one! ━━━━━━━━━━━━ ⚡ FREE Blueprint: Get a no-nonsense guide to starting or growing your own strength training business he

Personal Trainers and Strength Studio owners: are you making the most out of the money you’re earning in your fitness business so you can earn in your sleep and not worry about going bankrupt if you’re unexpectedly forced to miss a few weeks of work?   Million-dollar Trainer Pete Cerqua explains the right way to manage your financials so you can earn more money faster, minimize risks and avoid business-destroying unexpected events, how to invest it all in the right things that can support your work instead of distracting from it, and more.   If you want to build a highly profitable career as a strength trainer and studio owner while avoiding the biggest problems that can torpedo your dreams, tune in to this episode. ━━━━━━━━━━━━ Disclaimer:  The information shared in this podcast is for informational and educational purposes only and does not constitute financial advice. The views expressed are personal opinions and should not be considered as recommendations for your specific situation. Always consult with

Have you been looking into boosting your strength training client’s results using advanced training techniques and come across lengthened partials as a possible approach to bust out of plateaus?    Dr. James Steele returns to the podcast to talk about his latest study that goes into whether it’s worth your time or not, and how you might be able to use this information for your strength studio clients.   Our conversation goes through what most trainers think versus what the results of the study actually say, and we also go into whether older exercise studies still hold up, if there’s more room to improve when you think you’ve hit your genetic ceiling, and more.   If all roads lead to Rome and you want to know which one an exercise scientist would take, then check out this episode. ━━━━━━━━━━━━ ⚡ Get Your FREE, No-Nonsense Guide To Growing Your Own Successful Strength Training Business ━━━━━━━━━━━━

How can you run and grow a successful strength training business without burning out and losing your personal freedom?    Strength Trainer and Business Coach Dave Bess returns to the podcast to teach you how to structure your time so you can get the most important things done and have more time for yourself and your family so you can grow your fitness business in a way that doesn’t overwhelm everything else in your life.   If you want to make sure that you’re ready to be as successful as you can be as a strength trainer now and in the future, this is one episode you need to tune in to.  ━━━━━━━━━━━━ ⚡ FREE Guide: Learn to Set Up, Operate, and Grow Your Own Strength Training Business — visit my free HIB Community here. ━━━━━━━━━━━━

How can you tell if your customer service is great (and if it’s not, how can you make it great)?    The best way to know that is if you can get up to 20 client sessions a week in 30 days, and million-dollar trainer Pete Cerqua walks you through exactly how to do that in this must-watch episode.    Pete is a legendary strength trainer, bestselling author of books like The 90-Second Fitness Solution, and a business coach who has helped many strength studio owners get up and running fast, and his tried-and-true methods can help you do the same.   If you’re serious about becoming a successful fitness business owner as quickly as possible, you need to tune in to this one (seriously, you should). ━━━━━━━━━━━━ ⚡ Get 20+ sessions per week in 30 days with our free, proven HIT business system ━━━━━━━━━━━━

What does it take to develop your HIT studio’s trainers into great ones?   Discover Strength CEO Luke Carlson walks you through the exact steps you need to take with each of your trainers to make sure that they are putting your HIT clients through the best possible strength training experience.   If you want to develop the best possible strength trainers for your HIT studio, tune in to this one! ━━━━━━━━━━━━ ⚡ Get a FREE HIT Business Blueprint (and more) when you join the free HIB HIT Community here ━━━━━━━━━━━━

If your HIT studio hasn’t gotten an award yet, what’s stopping you?   Simply Strong’s Ed Collins and Katie DeRego explain just how powerful getting awards for your HIT business can be and how you can get them.   If you want to tap into the power of aiming for and becoming an award-winning strength studio, this episode is for you. ━━━━━━━━━━━━ ⚡ Get 20+ sessions per week in 30 days with our free, proven HIT business system ━━━━━━━━━━━━

If you had the money to start your HIT studio right now, do you know the exact steps to make sure it becomes sustainable and successful fast?    Million-dollar Trainer Pete Cerqua returns to talk about the exact steps you can take to build out your new HIT studio and get sessions as quickly as possible.    We talk about where to get capital, managing your budget, high-impact marketing at zero cost, and making sure your business grows with the least amount of stress possible.   If you want a tried-and-true blueprint for starting a new HIT studio in a smart and sustainable way, this episode is for you.  ━━━━━━━━━━━━ ⚡ Get More Clients for Your HIT Business (FREE)  ━━━━━━━━━━━━

How big of an impact can the equipment you choose have on your HIT Business?   Imagine Strength’s Jeff Turner returns to talk about why your HIT studio equipment should help you to become as profitable as possible while helping you give your clients great results.    We also go into new additions and improvements that help you serve more customers, we talk about your feedback, and we go into some design details that explain how you can get the most out of training clients with different physical needs and limitations.   If you’ve wanted to know more about Imagine Strength, the new machines that are coming, and how to get them outside of the United States, make sure you check out this episode.    (Disclosure: Imagine Strength sponsors the High Intensity Business podcast). ━━━━━━━━━━━━ ⚡ Get More Clients for Your HIT Business (FREE)  ━━━━━━━━━━━━

What can you learn after 11 years and 500 episodes of listening to world-class strength trainers, exercise scientists, and HIT Business experts?   In this milestone episode, Discover Strength CEO Luke Carlson turns the tables on Lawrence Neal (me!) and we talk about the most high-impact things you can do as a fitness business owner, as a strength trainer, and as a family man trying to find a healthy work-life harmony (that word, specifically — you’ll find out why soon!), among many other things I’ve learned in over a decade of hosting a podcast like this one.   I’m grateful to Luke, to all of the guests who have graciously come on the podcast, and to all of you for listening — none of this would be possible without you deciding to make HIB a small part of your day every week, so thank you very much.    Please enjoy this episode, and don’t forget to check out some of the things we highlight in the Show Notes sections below. ━━━━━━━━━━━━ ⚡ Get More Clients For Your HIT Business — FREE ━━━━━━━━━━━━

What really is the ultimate HIT protocol for optimal hypertrophy and maximizing your genetic potential for building strength and muscle mass?    In this episode, SuperSlow Master Dagoberto Vila and Exercise Scientist Dr. James Fisher debate on whether SuperSlow or higher-volume HIT can help you get the ultimate gains — and what you can take away from either approach.  ━━━━━━━━━━━━ ⚡ Start & Grow your HIT Business for FREE ━━━━━━━━━━━━

How can you design HIT workouts into client experiences so great that you’ll never lose a client, even when they get injured?    Discover Strength CEO Luke Carlson returns to take you step-by-step on the high-level process of building a bulletproof HIT workout that not only stops you from losing clients (which is easier than you think!) and give them an experience that primes them to give you high-quality referrals!   Luke goes into what many HIT professionals get wrong when it comes to marketing, training instruction, and the experience your trainers provide and he highlights the highest-impact keys that you need to pay attention to.   If you want to get clients who will never leave you, start by tuning in to this episode! ━━━━━━━━━━━━ ⚡ Start & Grow your HIT Business for FREE  ━━━━━━━━━━━━

What if you could design a HIT workout and client experience so good that they’ll want to refer endless clients to you?   Master Strength Trainer and former competitive natural bodybuilder Lou Abato joins the podcast to talk about what it’s like to stand out and outcompete other big city gyms with zero advertising.   Lou is the CEO of the Ultimate Training Center in Madison Avenue, New York City. He has over 200,000 training sessions, averages 120-140 a week, and counts numerous high-powered executives from the biggest companies nationally and beyond.   If you want to know how to build your own powerful, well-designed HIT workout experience that makes getting endless referrals almost automatic, check out this episode! ━━━━━━━━━━━━ ⚡ Start & Grow your HIT Business for FREE here  ━━━━━━━━━━━━

Can you really build your own highly successful HIT Fitness Business using only Isometric Protocols and Equipment?    Isophit Inventor Brad Thorpe returns to the podcast to talk about just how powerful – and incredibly safe – isometric training is to the point that it can be used by both world-class athletes (including one very popular NBA rookie) and your 63-year-old grandmother.   Most importantly, Brad goes into how he would start and grow an Isometrics-only HIT studio, along with protocols, programming, and client coaching and retention approaches, among other things.   If you want a powerful, minimalist approach to building a HIT Business that draws in clients from all walks of life, you should check out this episode. ━━━━━━━━━━━━ ⚡ To Start & Grow your HIT Business for FREE, click here  ━━━━━━━━━━━━

What resources and systems do you need to start and scale a successful HIT Business fast?   Connor Darnbrough is the co-founder of the Smart Fit Method, and there are so many things fitness business owners and HIT entrepreneurs can learn from his story — Connor is highly successful at such a young age, and that’s no accident!   In this episode, we talk about how Smart Fit got started, their surprising approach to training clients, and most importantly, Connor’s approach to learning, managing, and executing effectively in business (among other things).   If you want to fine-tune your HIT business and turn it into a well-oiled machine, this episode is packed with plenty of gems for you — tune in now. ━━━━━━━━━━━━ ⚡ Start & Grow your HIT Business for FREE ━━━━━━━━━━━━

What are the big things your HIT Fitness Business should focus on marketing-wise for 2025?   If you want to seriously grow your strength studio, get and retain more clients, and find highly profitable business speaking opportunities, then this is for you.   Sherri McMillan is the owner of Northwest Personal Training and is an award-winning fitness professional and business builder with more than 30 years of experience.    In this timeless throwback, she talks about why timing matters in marketing, what you should focus on, how to be organized and efficient when executing, and so much more.   If you want to start 2025 with a bang, grab your pencils, get ready to take notes and tune in to this one! ━━━━━━━━━━━━ ⚡ Start & Grow your HIT Business for FREE - https://www.skool.com/hib ━━━━━━━━━━━━

What’s it like to start a HIT Fitness Business using minimal equipment and grow it successfully to the tune of 50 sessions a week?   TimeSaver Strength founder Steve Berthiaume joins the podcast to talk about how he started his HIT studio with a barebones setup, using a simple, minimalist approach to High-Intensity Training, and the key moves he made that finally unlocked growth and success.   If you want to learn how to build a HIT studio with minimal equipment while maximizing your potential for success, tune in to Steve’s story! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━