Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to land a fresh customer is kind of important (who knew, right?). They break down the hidden costs, debunk common myths, and explain why understanding nCAC isn’t just about crunching numbers—it’s about scaling smart. Whether you’re a finance geek or just someone who wants to make sure you’re not throwing cash into the marketing void, this episode serves up valuable info you can immediately put into action. Plus, there’s a special challenge for Spotify listeners that could land them a one-on-one strategy session—because who doesn’t love a little bonus ROI?Chapters:00:00:03 – Buckle Up: The Perpetual Traffic Lift-Off00:00:13 – nCAC? Yeah, You’ll Want to Know This00:01:51 – The Sneaky Costs That Could Sink You00:03:55 – Margin Showdown: Contribution vs. Gross00:05:49 – The nCAC Formula That Changes Everything00:15:48 – nCAC Danger Zones (Proceed with Caution!)00:20:

AI just dropped a bombshell, and Ralph and Lauren are here to break it down. DeepSeek—China’s mysterious AI powerhouse—just sent shockwaves through the stock market, slashing billions off NVIDIA overnight. But is this a real revolution or just overhyped tech drama? They’re comparing DeepSeek to the AI giants, letting us in on its jaw-dropping cost efficiency, and asking the big question: should marketers panic, pivot, or pop some popcorn and watch the chaos unfold?Chapters:00:00:00 – The Rabbit Hole Begins: Perpetual Traffic Awaits00:00:30 – What on Earth is Deep Seek?00:01:11 – The Stock Market Earthquake You Didn’t See Coming00:02:21 – AI Revolution or Catastrophe? The Deep Seek Dilemma00:05:00 – Battle of the Bots: AI Heavyweights Face Off00:07:26 – Data Privacy Nightmares: Are You Safe?00:12:55 – Deep Seek Unleashed: The Future is Here00:16:44 – The AI Arms Race: Who Will Dominate?00:20:12 – Where Do We Go from Here? The AI RoadmapLINKS AND RESOURCES:DeepSeek - The Chinese AI That Crashed The MarketsDeepS

In part one of this two-part episode, Ralph and Lauren are talking about New Customer Acquisition Cost (NCAC). Sure, the mention of math might send some of you running for the hills, but hold on—this is the math that matters. Ralph compares finding your NCAC to searching for buried treasure, while Lauren reminds us that chasing vanity metrics like ROAS alone is as useful as an umbrella in a hurricane.Learn why NCAC is the North Star of scaling a business, how to measure it effectively, and what tools can make the process manageable. Ad platforms love to boast about their results but your bottom line—and how much it costs to add a new customer to it—never lies.As Lauren puts it: “Fake numbers might make you feel good, but they won’t pay your bills.”Chapters:00:00:00 – Math That Matters: The Secret Ingredient for Scaling00:00:24 – NCAC: The Metric That’s Cooler Than ROAS00:01:42 – Why Calculating NCAC Feels Like Cracking a Cold Case00:02:42 – Scaling Secrets: Unlocking Business Growth with Math00:03:47 – The Re

Ralph and John are throwing conventional wisdom out the window with a mind-blowing Amazon ad case study that'll leave you questioning everything. Spoiler alert: less Amazon spend + smarter Facebook and YouTube ads = MORE revenue. It's all about contribution, not attribution, folks! This episode is packed with actionable insights, groundbreaking data, and a healthy dose of humor. Tune in to unlock the secrets of Amazon's black box and discover how to outsmart the algorithm. Your future profits will thank you. Chapters:00:00:00 - Welcome to Ralph and John’s World00:00:24 - A Feeder Strategy Unveiled00:00:39 - Data Secrets for Scaling Big00:01:23 - Cracking the Amazon Code00:02:35 - Numbers Don’t Lie: Tracking Sales00:03:19 - Behind-the-Scenes Breakdown00:04:15 - Live and In Action00:05:53 - Game-Changing Ad Revelations00:08:12 - The “Contribution vs. Attribution” Debate00:08:40 - The Brand Loyalty Puzzle00:11:12 - The Revenue Surge Experiment00:22:55 - Ad Fatigue or Audience Overload?00:33:16 - Spend Smart

Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists in virtual interviews (because you never know when someone’s hiding a cruise—or a pregnancy), they discuss building a dream team. Ralph and Lauren also talk about the importance of transparency, trust, and asking the right questions to avoid costly missteps. If you're looking to 10X your business—or just want to hire someone who’s not secretly a foot model—this episode is for you.Chapters:00:00:00 - A Curious Start: Traffic, Goals, and Grievances00:00:39 - Lofty Ideas: Why Bigger Dreams Are Easier00:02:58 - Big Hurdles: The Struggles of Thinking Big00:03:46 - The Ultimate Quest: Hiring the Perfect Fit00:05:56 - Zoom Realities: When Interviews Get Surprising00:08:48 - Radical Honesty: The Secret Sauce in Hiring00:17:03 - Building Bridges: The Art of Trust at Work00:21:04 - Looking Forward: What’s Next on the HorizonLINKS AND RESOURCES:Virtual Boss by Ral

Ralph and Lauren aren't just chatting about the weather; they're dissecting the art of achieving massive success by thinking bigger and setting ambitious goals, all based on the wisdom of "10X Is Easier Than 2X."  They're dishing out their own experiences and providing examples to prove that aiming high, playing to your strengths, and assembling a dream team can lead to mind-blowing results. Get ready to ditch those tiny, yawn-inducing goals and embrace exponential growth in 2025 – Ralph and Lauren's pep talk will leave you feeling inspired and ready to conquer the world!Chapters:00:00:00 - Foggy Views, Frozen Pipes, and Podcast Vibes00:00:40 - When Life Gives You Challenges, Make Content00:01:41 - Delegation: That Thing We Love to Hate00:04:23 - 10X Thinking: Because 2X is Boring00:06:12 - Zodiac Signs, Salesforce, and Big Ideas00:11:07 - Eckhart Tolle, Present Moments, and Toilet Epiphanies00:16:39 - Turning Dreams Into Actionable Strategies00:23:15 - Falling Forward: Embracing Intelligent Failure00:28

A digital marketing bombshell explodes as Ralph and Lauren uncover the shocking truth about the Honey browser extension. Misattributed commissions, broken partnerships, and creators unknowingly caught in the crossfire—this scandal is shaking the influencer world to its core. With Lauren’s razor-sharp analysis and Ralph’s firsthand insights, they piece together a story of deception that could rewrite the rules of affiliate marketing. You won’t believe what’s happening behind the scenes!Chapters:00:00:00 - Ralph and Lauren Have a Bombshell Revelation00:00:22 - The Scandal Exposed: What’s REALLY Happening Behind the Honey Browser Extension?00:01:38 - Honey’s Secrets: How They Pull Off This Controversial Move00:03:25 - Fallout: Creators and Affiliates Hit Hard—What’s at Stake?00:07:44 - Crossing the Line? Legal Battles and Ethical Dilemmas00:15:43 - A Marketing Reckoning: What Does This Mean for the Future of Influencers?00:20:36 - Wrapping Up the Drama: TakeawaysLINKS AND RESOURCES: Marketing Performance Indicat

Today we’re revisiting some clips from the top 6 episodes of 2024, chosen by the audience's overwhelming response. These highlights give you insights into delegation, the essence of marketing performance indicators, and groundbreaking strategies from thought leaders like Dr. Robert Cialdini. Each segment delivers strategies and principles, showcasing why these conversations resonated deeply throughout the year. Get ready for a quick yet profound dive into what made these episodes truly stand out.Chapters:00:00:00 - Looking back over 2024! Thank you For Another Year!00:05:00 - Episode 591: Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time00:13:53 - Episode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch00:18:35 - Episode 623: The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialdini00:31:26 - Episode 630: 3 Essential Marketing Performance Indicators You’re Not Using…But Should00:38:43 - Episode 613: What Are Marketing Perf

Ralph and Lauren are talking about the evolving world of TikTok commerce with two powerhouse guests from TikTok, Michelle Caglar and Jose Villalobos. They’re discussing the game-changing tools Smart Plus and GMV Max, breaking down how brands—whether they're TikTok Shop veterans or just getting started—can leverage automation, creative authenticity, and ROI-driven strategies to scale smarter, not harder. This episode is a must-listen for marketers looking to turn TikTok into their next big growth channel while keeping their campaigns efficient, creative, and downright profitable.Chapters00:00:00 – Where Algorithms Meet Ambition00:00:45 – Guest Stars: Michelle Caglar and Jose Villalobos00:03:25 – Behind the Hashtag: Stories That Sell00:07:30 – Affiliate Hustle: The Influencer Blueprint00:17:07 – Smart Ads, Smarter Results00:25:50 – Creative Automation: Ads That Think00:26:56 – GMV Max: ROI on Autopilot00:28:03 – Paid vs. Organic: The Traffic Tango00:29:14 – Performance, Perfected00:33:46 – Success Chronicles: L

This is part two of two where Ralph and Lauren break down the most important digital marketing trends shaping 2025, from the evolution of search platforms and the rise of AI-driven personalization to the growing impact of AR, VR, and in-app shopping. They talk about how data privacy laws are changing the game and why zero-party data and automation will be critical for staying ahead. Ralph and Lauren use real examples and forward-looking ideas to look deeper into what’s next for marketers and how to adapt to a landscape that is quickly shifting​.Chapters:00:00:00 - Opening the Gateway: A Fresh Take00:00:11 - Forecasts & Flashbacks: A Look at 2024 vs. 202500:01:18 - Cracking the SEO Code in the AI Era00:02:06 - The Shift in Search: Platforms of Tomorrow00:03:39 - Voices in the Void: Smart Devices Reshaping Search00:05:00 - Social Media’s Unexpected Role in Search Evolution00:11:16 - Privacy, Permissions & the Zero-Party Data Play00:17:44 - Personalization’s Next Frontier: Data Meets Connection00:20:31 -

In part one of this two part episode, Ralph and Lauren discuss their digital marketing predictions for 2025, looking beyond the overhyped buzz around AI to talk about the evolving landscape of productivity tools, influencer strategies, and ethical AI use. They identify trends that will reshape how marketers operate—from automation doubling productivity to the rise of AI-generated influencers. They also discuss the intersection of human creativity and machine precision, and how marketers can adapt and thrive in an AI-driven world. Tune in to explore strategies and future-facing ideas that promise to change marketing as we know it​.Chapters:00:00:00 - Starting the Journey: Unexpected Opening00:00:48 - Age, Respect, and the Unseen Korean Connection00:02:07 - Laughter, Lights, and Produce: A Stand-Up Story00:05:13 - Spotify Secrets and Listener Love00:07:58 - Predictions That Will Break the Marketing Mold00:16:33 - Doubling Time: AI as Your Secret Weapon00:17:54 - Automation’s Game-Changing Twist00:19:19 - When M

Today, we’re diving into something special — a curated highlight reel of the five most engaged episodes of 2024. And no, we’re not talking about the most popular ones — these are the episodes that had you glued to your headphones, taking notes, and implementing game-changing strategies. From unraveling the three biggest CRO myths with Raphael Paulin-Daigle to Lauren dropping some Q5 knowledge bombs that slashed CPAs by 90%, this collection is packed with insights. Oh, and let’s not forget the moment we finally cracked the code on Google Search Ads lead generation — a nut we’ve been trying to crack for years. So whether you’re revisiting these gems or hearing them for the first time, buckle up. This is the stuff that’s driving results across $200 million in annual ad spend. Let’s get into it!Chapters:00:00:00 – Unveiling the Top 5 Most Engaging Episodes of 202400:03:49 - Episode 647: The 3 Big CRO Myths DEBUNKED with Raphael Paulin-Daigle00:08:43- Episode 649: Fix These 17 Biggest Mistakes You Are Making Right

Ralph is sharing an episode he was on of ‘Living the Red Life’ with Rudy Mawer. In this episode, Ralph breaks down a powerful case study showing how his team discovered $2.4 million in revenue from a $500,000 ad spend using the Tier 11 Data Suite. They discuss the importance of attribution tracking beyond Meta's standard 7-day and 28-day reporting windows, particularly for high-ticket offers with long sales cycles. Ralph shares how a strategic offer—a free Botox injection—led to upsells worth thousands of dollars, but only became visible through long-term attribution tracking tools like Wicked Reports. They also touch on the challenges of managing data across multiple disconnected CRMs, the evolving complexity of advertising in 2024, and the critical role of understanding lifetime customer value. This episode is a must-listen for marketers navigating multi-channel ad strategies and long buyer journeys.Chapters00:00 – The Starting Gate: Where Strategies Take Shape00:05 – $500K Input, $2.4M Output: The Revenue

Ralph and Lauren are going into the details of Q5 marketing—a prime time often overlooked by marketers. They are sharing how leveraging this period, starting mid-December when shipping constraints kick in, can yield leads at a fraction of the cost, especially for high-ticket items. They’ll be walking us through a real-time case study where $700 quality leads dropped to under $70 using strategic ad spending and optimized lead funnels. Ralph and Lauren will also touch on how chaotic human behavior affects lead nurture strategies. Be sure to tune in and embrace this "golden opportunity" window. Start the year ahead of the competition!Chapters:00:00:00 – Starting Bold: No Fluff, All Strategy00:00:42 – Cracking the Case: The 63% Lead Surge00:02:18 – Golden Weeks Decoded: Welcome to Q500:05:50 – High Stakes, High Ticket: The Ultimate Lead Playbook00:10:58 – Back from the Dead: Breathing Life into Old Leads00:15:50 – Tactical Brilliance: Paid Traffic Secrets for Q500:21:38 – Festive Farewell: Wisdom Wrapped with a B

Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive ad categories to the growing challenges of personalized advertising, they lay out strategies to adapt and thrive in a world where privacy laws are rewriting the rules. Along the way, they reflect on co-host dynamics, swap sharp takes on the future of marketing, and leave you with advice to stay ahead of the curve.Chapters00:00:00 - Opening Loops & Layers: What's Coming Up?00:00:13 - New Energy in the Room: Meet the Co-Host!00:01:28 - Rewind Chronicles: Co-Hosts of the Past00:02:45 - Meta’s Maze: Surviving a Shifting Landscape00:04:55 - The Future is Delicate: 2025's Red Flags00:05:06 - Wellness Hit: Brands Brace for Impact00:12:21 - Privacy Wars: Personalization vs. Boundaries00:15:37 - Rulebook Rewritten: Navigating Ad Chaos00:17:41 - Looking Ahead: Staying Sharp in the Storm00:28:14 - Endnotes and Epiphanies: Wisdom to GoLINKS AND RESOURCES:Epi

Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of "Shop Campaigns," Shopify's dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth.Chapters:00:00:00 - Opening the Shopify Winter Door00:01:00 - Boring Edition or Game-Changer?00:02:15 - The Boring That Makes You Listen00:04:02 - Not Boring: The Hidden Side00:07:43 - Marketing Magic: Shopify’s Take00:12:55 - Shop Campaigns: Simplicity in Strategy00:16:20 - Shop App: The Secret Weapon00:23:39 - Privacy and Precision: Audience Insights00:27:58 - Sales Doubled? Here’s How00:28:59

Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results.Chapters00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson00:00:09 - Why Feeder Strategies Deserve a Standing Ovation00:00:48 - Lead Gen Woes: It’s Not Me, It’s You00:02:24 - Offline Conversion Imports: The Real MVP00:03:31 - John Moran’s Secret Recipe for Lead Gen Success00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off00:07:18 - Spam Leads: Identified, Declassified, Neutralized00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...00:17:31 - Results So Good, They’re Practically Smug00:22:15 - The Algorithm’s Favorite Snack: Real ROI00:25:53 - Wrapping Up: Ins

Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and overall strategies heading into the new year. Get ready to explore the nuances of prioritizing resources, testing new initiatives, and aligning goals to achieve scalable success. Their strategy over tactics approach offers information you can use to maximize opportunities for your business(es) in 2025!Chapters00:00:00 The Starting Line: Welcome to the Show00:00:34 Holiday Chaos and Quirky Traditions00:05:53 Crystal Ball Time: Plotting the 2025 Vision00:07:24 Is Your Team Crushing It or Coasting?00:13:54 Strategy Isn’t Just a Buzzword—It’s the Game00:20:02 Lunar New Year, Anyone? Cultural Marketing Wins00:22:29 Finding Your Goldmine Clients (Hint: They’re Loyal)00:23:04 Meta vs. Google: Which Channel Deserves Your Love?00:24:59 Big Goals, Tiny Steps: The Secret to Crushing 202500:27:12 Test It, Scale It, But Don’t Break It00:32:15 Post-Mortem on 2024: Wins, Fails, an

Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attribution and data integrity in digital marketing. They explore how this tool leverages edge servers and CDNs to clean up and optimize data, offering marketers better visibility and accuracy for decision-making. They point out the pitfalls of traditional tracking methods, share insights on ad spend optimization, and discuss the implications for small and mid-sized businesses navigating a complex ad ecosystem. Their conversation is laced with examples that explain the impact of precise data in scaling businesses effectively.Chapters00:00:00 - Welcome to the Party: Ralph’s Big Data Reveal00:01:00 - Oh, Privacy, You’re Killing Me: The Data Crisis Unpacked00:01:36 - The Secret Sauce: Tier 11’s Data Suite (You’re Welcome)00:02:29 - John’s Here, Let’s Get Serious (Kind of)00:05:15 - Attribution: The World’s Most Annoying Puzzle00:08:14 - The Edge, the Warehouse, and the Interf

On today’s show, Ralph and Lauren are talking about the game-changing potential of the Facebook (Meta) Pixel. They’re breaking down the evolution of the Meta Pixel, the differences between standard events and custom conversions, and the often-missed opportunities in advanced tracking. Marketers, tune in to hear how to escape the "muck of mediocrity" and avoid the "data drought" by feeding the algorithm the right data. If you’re ready to stop wasting ad spend and start optimizing your campaigns like a pro, this episode delivers everything you need—no fluff, just results.Chapters00:00:00 - Kickoff: Why This Episode Will Change Your Strategy00:00:33 - The Hidden Power of the Facebook Pixel00:01:58 - Meta Pixel: What You Never Knew About Its History00:03:12 - Standard Events vs. Custom Conversions: A Critical Comparison00:04:53 - Unpacking Standard Events: Insights You Can’t Miss00:08:21 - Advanced Tracking: The Secret Sauce of Custom Conversions00:10:21 - Real-World Examples: How Tracking Transforms Strategy00:1