Design Critique: Products For People

Instructional designer Brian Duck joins Tim for two topics: why are UX practitioners still having to persuade  some companies that we need access to end users on our projects in 2021, and why Sony's ultra portable digital audio player is so bad compared with Samsung's player from 15 years ago. 00:00 - 08:00  We commiserate on the need in 2021, in some companies, to explain the fundamental need for early access to the end users of our projects rather than accept what managers dictate as "What the users need". Too many places still think requirements can be determined without proper stakeholder involvement. 08:00-40:00 We discuss the lack of progress in portable digital audio player UX by contrasting the superior UX of Samsung's 15-year old YP-U2J design with Sony's recent NWZ-B183 design that Tim is disappointed by. Brian tries each player for the first time to provide "newbie eyes" in this informal discussion ( this is not meant to be a real usability test). We discuss the importance of benchmarking a product