Creative Warriors

In this episode of the self employed life, I had the great pleasure of speaking with the best selling author of the book The Luxpreneur: How to Start and Build a Successful Luxury Brand, Elizabeth Solaru about how to build a luxury business. We discussed how clients in the luxury world think, brand and buyer relationships, and several key points to build a luxury brand. Elizabeth shares valuable insight on how to interact with clients, what makes a luxury brand successful, and much more. Elizabeth Solaru is the multi award-winning founder of Elizabeth's Cake Emporium. Recognized as one of the best wedding cake companies in the world, her company creates the most opulent and beautifully handcrafted cakes. A pioneer in the wedding industry, her creations have been featured in numerous national and international blogs and publications, including Vogue, Tatler,  The Times, WedLuxe, Brides, Martha Stewart, The Telegraph, and HELLO. Clients include British, European, and Middle Eastern royalty, celebrities, and