The Forum

When the writer Sir Arthur Conan Doyle killed off his most famous literary creation, Sherlock Holmes, readers were so angry that thousands cancelled their subscriptions to the magazine in which the stories appeared. The editor and Conan Doyle himself were overwhelmed with letters from a furious public - fans who instead of accepting the death of their favourite fictional character then started to write and share their own stories featuring Holmes. They eventually formed clubs and appreciation societies, brought together by a common interest.This practice is something we recognise today across the globe. In areas as diverse as sport, music, film and TV (to mention just a few), fans are not just passive consumers as the recent activities of Swifties (Taylor Swift fans) demonstrate. They’re actively engaged, creating content of their own and connecting with others to nurture a shared identity. The internet has made that easier than ever before, with fans now using their platform to influence political discourse