Duct Tape Marketing

In this episode of the Duct Tape Marketing Podcast, I interviewed Jon Acuff, a New York Times bestselling author of nine books, including All It Takes Is A Goal. Known for his humor and actionable insights, Jon has addressed audiences worldwide, from Microsoft to FedEx, helping people unlock their potential and achieve lasting success. Our conversation dives deep into the pitfalls of goal setting, the common reasons people abandon their goals, and the proven strategies to overcome these challenges. Whether you're struggling to take the first step or sustain momentum, Jon's practical tips will inspire you to set achievable goals and make steady progress. Today we discussed: [01:02] Who is Jon Acuff? [03:36] Unique Approach to Goal Setting [05:11] Understanding and Utilizing Regret for Positive Change [07:07] Building Achievable Goals and Addressing Unequal Opportunities [10:39] Balancing Aspirational and Realistic Goals [10:29] Why You Should Unitask Instead of Multitask [14:58] Prioritizing Goals and E