Create Something Awesome Today

Episode Summary:In this engaging episode, Roberto Blake interviews Justin Moore, known as the "Creator Wizard" and an authority on sponsorship strategy. They discuss the evolution of brand deals in the creator economy, Justin’s journey from medical devices to managing over 500 sponsorships, and his transition into running an influencer marketing agency. Justin offers insights into the complexities of sponsorship contracts, effective pitching strategies for creators, and the value of building strong relationships with brands. They also dive into the impact of AI on user-generated content (UGC), with both sharing their thoughts on authenticity and the future of AI in influencer marketing.Highlights and Timestamps: 01:07 - 03:02: Justin’s early experiences in YouTube’s Partner Program and initial brand deals.04:10 - 05:05: Explanation of agency fee structures and brand relationship management.06:12 - 07:38: Justin’s transition from creator to influencer agency founder in 2015.09:18 - 10:40: Challenges during COV