Creative Warriors

954: It's Not About You! It's About How Your Customers See Themselves

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I'm not saying don't put great effort into building an amazing brand and of course creating compelling brand messaging. Hell, I wrote the book on it. But I am saying that it's actually not about you or your business. It's about aligning how your ideal customers see themselves with your brand. Find out why it's important and how to do it in this episode. Contact Jeffrey –  Website Books   Watch my TEDx LincolnSquare video and please share!  Valuable resources to help you – Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. The Self-Employed Business Institute You know you're really good