Home Business Mag Radio

Generating publicity for a business is becoming a much harder feat than in the “olden days” of public relations. Business professionals have to get creative if they want to stand out in today's media climate. And what’s more creative than stealing the news and making it your own? That’s right, it’s called Newsjacking. The term comes from a well-known marketing strategist, David Meerman Scott, in which you inject your own opinion into a breaking news story in real time. It’s a great way to show the public what you find important and generate coverage for yourself and your business. In thisepisode of Home Business TV, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Jeff Bradford, CEO of the Bradford Group. Bradford is skilled in message development and targeted communication strategies for a wide variety of industries, including healthcare, law and technology. Bradford is a writer by training and a marketing expert by experience. Subjects include: * What Newsjacking is * The tricks to

Growth is hard – not all companies grow. Growth is also a double-edged sword. It can be oxygen for a company if pursued intelligently, or it can threaten its existence, if pursued recklessly. So what’s the recommended middle path to pursue growth? First, embrace the right mindset that growth has to be earned, then pursue it just as any other business process, with discipline, and with a mixture of courage and caution. In this episode of Home Business TV, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Dr. Gaurav Bhalla, a trusted expert in Leadership, Marketing, Innovation, and Strategy. Subjects discussed in this podcast include: * The single biggest mistake small businesses make in pursuing growth * The strange fact that there is a lot of talk about small business growth, but very little about survival * Steps that small businesses should ideally follow to pursue a sensible growth strategy * The role costs play in the pursuit of growth * Whether there is a limit to growth, or if gr

A successful parenting and business coach - Dr. Glenna Rice - believes that mothers often hold themselves back from entrepreneurism, simply because they underestimate their own abilities. She is on a mission to help mothers understand how competent – how qualified – they are to run a business. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Dr. Glenna Rice, owner of Access Physical Therapy in San Rafael, CA, and and certified facilitator of several Access Consciousness® special programs, including Joy of Business and Access Body Class. Dr. Rice has been working with dancers, athletes, children and other individuals for more than 25 years. Visit www.glennarice.com. Subjects discussed in this podcast include: * Why developing mothers into entrepreneurs is so important to her * Skills parents develop that are effective in business * Strategies to balance the needs of a business and those of children * How to stay positive, motivated, and focused o

Interview with Tanya Leigh, DJ and Co-Founder of OMEN Recordings Have a passion for music and hoping to start a lucrative career by taking part in what you love most? One entrepreneur took charge of her life and took strides towards realizing a career and is a standout in the Minneapolis underground dance scene. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Tanya Leigh, DJ and co-founder of OMEN Recordings. Currently she is based in Minneapolis, MN and supports the music scene by releasing, performing and producing techno. She has released remixes for labels such as Webuildmachines and Rheostatus. In 2017, she performed in Chicago, Seattle, Los Angeles, San Diego, Vancouver BC, Tijuana and many more places. Leigh shares her story about her extensive career in the music and techno scene and how she helped launch her production company. Subjects discussed in this podcast include: * The best first step when deciding to start a new business * The

The consequences of a cyberattack can be disastrous for a home business. Most businesses store proprietary information, records, and employee and client data on their computer systems, where that information is vulnerable to attack by cybercriminals. A ransomware attack can cost you your reputation, actual and legal damages, lost revenue, customers, wages and salaries. Recognizing the threat of cybercrime and taking steps to protect data will minimize the chances of becoming a victim. An effective, multi-layered data security strategy for your  business is essential to manage cybersecurity risks.   In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Hyder Rabbani, the COO of CyberSight, a cybersecurity company. Hyder reveals the implications of ransomware for small businesses, what happens when SMBs are priced out of ransomware protection and more. Subjects discussed in this podcast include: * What the current cybersecurity landscape look like and

http://michaelkatz.com/homebusinessmag Since every industry is filled with experienced, capable people, standing out from the crowd – particularly if you live in a word-of-mouth world as most professionals do – is as much a function of being well-liked as it is of being good at what you do. Prospects have trouble discerning who’s objectively better; they have no problem determining who they trust and feel comfortable with. So what can home-based business owners do to make a better connection? In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Michael Katz, an award-winning humorist and former corporate marketer, and founder of Blue Penguin Development. Michael recently published The Likeable Expert: 121 Insights to Start Your Day and Grow Your Business - in which he focuses quite a bit on the topic of likeability and its value in business, and he shares his insight with our audience. Subjects discussed in this podcast include: * What it means to b

In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview ace consultant Gregory Grabowski, PE, LEED AP and president of the consulting company Grabowski Collaborative Consulting. GCC provides professional team partnering and collaborative organizational conflict resolution to creative and technical teams, engaged in large projects with complex stakeholder relationships. Subjects discussed in this podcast include: * What makes one want to become a consultant * Determining your marketable skills for your consulting niche * Assessing personal networks for building a consulting business. * Start-up success advice for “Going Consultant” * Putting out your online “shingle” to market yourself * Building Your brand as a consultant * Keeping relationships strong with your consulting customers * Growing your consulting business by bringing in help and support Gregory Grabowski holds multiple design and technical licenses and brings 29 years of leadership experien

Interview with William R. Wilson, CEO of Bloom Intelligence Businesses need to stay on top of emerging technology, especially in competing with giants like Amazon. Capturing customer information and personalizing the customer experience is the way forward for businesses. Leveling the marketing playing field with new ways to attract and retain customers, Wi-Fi analytics and automated marketing platforms consist of three main components: capturing customer data, analyzing the data, and then delivering personalized content. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview William R. Wilson, CEO of Bloom Intelligence, a software and managed services company that provides sophisticated data analytics and marketing automation tools and gives similar advantages as big online retailers have in collecting and using customer data for marketing. William shares how home-based business owners can update their marketing strategies to gain a footing in the com

In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Theresa Barnabei, co-author of Multiply Your Business: 10 New Marketing Strategies for the Real Estate Industry. Theresa’s inspirational story started as a United Parcel Service (UPS) driver. At a very young age, she struggled through many ups and downs. She worked her way up as a corporate marketing manager with UPS. Theresa then shifted to the real estate industry, where she managed a 150-agent office and owns a real estate school, and a personal development, coaching and training company. Today, Theresa is a sought-out consultant who brings a wealth of knowledge and experience. She shares personal inspiring stories and cutting edge business advice - insights that will empower and deliver value to our listeners, especially those with entrepreneurial spirit! Subjects discussed in this podcast include: * The initial marketing tool for listeners to institute FIRST  * How to ‘work your database’ * T

A new year is quickly approaching and it's the perfect time to dive headfirst into launching a new venture. One savvy businesswoman followed her heart and left business management to teach fitness full time, later opening her own Pure Barre studios! In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Sami Sweeney, owner of six Pure Barre studios in the Seattle, Washington area. Sweeney shares tips for aspiring business owners on various key facets of owning and growing their own business. Subjects discussed in this podcast include: * The first steps in starting your own business * Something imperative that most people forget when starting out * How to excel beyond the challenges you face in starting your own business * How to build management to maintain the business * Examples of what you should look for in a support team * Advice you would give someone looking to start their own business So tune in and hear valuable advice on how to launch your o

Interview with Norty Cohen, CEO and Founder of Moosylvania Baseball has long since been over for the year and talk of the next big game is here. There will be celebrity endorsements and millions of dollars spent, but it won’t resonate with most. From beer to tech, it’s time to adopt a new mindset and shift your way of thinking as a home-based business owner. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Norty Cohen, CEO and Founder of Moosylvania and co-author of The Participation Game: How The Top 100 Brands Build Loyalty In A Skeptical World. Cohen offers insider tips to guide any progressive brand on building their community - and live TV is not on the list. Subjects discussed in this podcast include: * What a brand community is and how it differs from a brand image * How a company creates a brand community when you are a small biz - where to start * What happened to messaging in advertising * Why it doesn't work the way it used to * How s

Interview with Tom McMakin, CEO of Profitable Ideas Exchange Own a service or looking to launch one? One expert is determined to help entrepreneurs unlearn practices that are not beneficial for growing a service business. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Tom McMakin, CEO of Profitable Ideas Exchange (PIE) and co-author of How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services.  McMakin, along with co-author and professor Doug Fletcher, are a Montana-based powerful team. They are on a mission to arm every professional service expert with the right tools as they build their own business through community engagement by unlearning everything they know about selling themselves, and McMakin shares his insight in this riveting episode. Subjects discussed in this podcast include: * The most important thing one should know to build a service business * How selling expert services is different f

Have a knack for connecting with people or looking to build that skill and make a solid income? Typically with low start-up costs and promising outcomes, building a career in direct selling can be the right home-based venture for you. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Connie Tang, CEO of Princess House and author of Fearless Living: 8 Life Changing Values for Breakthrough Success. Tang, one of the Top 50 Asian Americans in Business by the Asian American Business Development Center, Inc, shares how entrepreneurs can grow personally and live fearlessly so they can truly prosper by diving into a direct selling career. Subjects discussed in this podcast include: * How to know if direct selling is for you * The main reasons why direct selling is so appealing * How to pick the right direct selling company * The most important qualities of a rising entrepreneur in direct sales * The connection between social media and success with direct

Many home-based business owners avoid writing as they believe it will take away from their business efforts. Just imagine if you could write a book in eight hours! When business owners create compelling content, whether in article form or a full-length book, they can become recognized thought leaders in their industry. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Mitchell Levy (www.mitchelllevy.com), author of AHAbooks That Need To Be Written. Levy share his story of inspiration and empowerment, a story of creating thought leaders, and advice on how home business owners can gain credibility through developing engaging content. Subjects discussed in this podcast include: * How to write a book in 8 hours * How to become a thought leader * The top 5 thought leadership practices today * Why businesses need more thought leaders * How business is changing and will continue to change * How to take one piece of content and turn it into 5 content pie

Win over your buyer’s brain to make the sale.  Understand the science of the sale, and increase your home business sales revenue. Yes, sales is a science. If you can understand this, to get into your buyer’s brain, you’ll close more deals. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview John Asher, author of Close Deals Faster, and CEO of Asher Strategies, a high-level growth strategy consulting firm focused on improving sales.   Subjects discussed in this podcast include: * What are the three different parts of the brain, and how you appeal to each one to close a sales deal * Great salespeople are great storytellers: How can you use stories to convince a prospect to buy? * Dangers of stereotypes: Why snap judgments will lead to lost sales  * Four levels of emotional intelligence that you can use to expertly connect with customers * Which is more important when making a sale - emotion or logic? So get into your buyer’s brain, to help close more

You've worked hard to make your home-based sales operation a success, and you've achieved results. But in an age of ever-changing technologies and increasing customer demands, if you're selling like you always have, you're leaving deals on the table - and reducing potential. You can reinvigorate your sales organization, create new opportunities, and build competition-proof customer relationships when you start thinking like a designer.  In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Justin Jones, author of Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue. Subjects discussed in this podcast include: * Design Thinking: What is it and how can it help drive your sales revenue? * Being curious with your customers and translating this into high-performance * Why it is important to become a trusted advisor and how to do that * How can business owners coach their sales to get better results? * How technology can both help a

Many home businesses come with conferences and events to attend. Add in your scheduled planning sessions with remote clients into the mix, and you may find yourself on the road more than in your home office. With so much going on, your road warrior self may fall behind on completing actual work and feel overwhelmed. If only the world would stop turning while you’re on the road, right? Wrong! In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Angela Leavitt, the founder of Mojo Marketing (www.gimmemojo.com). Leavitt travels frequently for work and has tips on how you as a home business operator can keep productive and stress-free while on the road. Subjects discussed in this podcast include: * Ways you can de-stress on the road when travelling for work * Whether you should hold off on scheduling those client meetings while traveling * Things you can do to make sure you prioritize your time * What you can do so that checking in is easier at the airp

Is the Gig Economy where you should plant your home-based business Flag?  The Gig economy offers opportunities for the future. We explore the Gig economy with industry expert Marion McGovern. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Marion McGovern, author of Thriving in the Gig Economy, is the co-founder and former CEO of M Squared Consulting, one of the first Gig Economy talent intermediaries to thrive before the term “gig” was even coined.  Subjects talked about in this podcast include:  * Widespread impact of the world of gig work, and how will it reshape businesses of all sizes. * Top three misconceptions about the gig economy * Hidden responsibilities and challenges of being an independent gig worker * The science of pricing: How to determine your price based on skills, expertise, and the nature of your work * You are on a gig island: How do you manage the isolation of working independently? * Factors that will change the future of

It seems that every time you load Twitter, a new story on women and sexual harassment has caused an online frenzy. Is this an issue for women who work from home? Yes! Many women have spoken up about their harrowing experiences, and discussing sexual harassment in the workplace is gaining momentum. Discover how home-based business owners can take these events into consideration and implement a management style that encourages a safe working environment for vendors, contractors, employees and partners. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Holly Caplan, award-winning manager and author of Surviving the D**k Clique: A Girl's Guide to Surviving the Male Dominated Corporate World. Holly shares commentary on the topic of sexual harassment that has affected women in business. Subjects discussed in podcast include: * The latest on the women and sexual harassment stories and what women can learn from it * What the #metoo hashtag revealed about

Podcasting is at an all-time high both in production and consumption. 1 in 4 Americans have listened to at least one podcast in the past month and according to Edison Research and Triton Digital, this number will continue to rise. Businesses are using podcasts as a platform for marketing now more than ever. Leading this trend is podcast expert Seth Greene! In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Seth Greene, author of Market Domination for Podcasting and founder of www.MarketDominationLLC.com. Seth explores why podcast users make for an interesting advertising segment, and how small businesses can take advantage of this under-appreciated marketing tool. Subjects discussed in podcast include: * How Seth got started in podcasting * How he became an authority in podcast marketing * How to monetize a podcast without selling ads * How to get guests without an audience * The most common mistake business owners make when it comes to their mark