Home Business Mag Radio

Can you make yourself great at sales by next Monday morning? Dave Cook says YES!  As we preach at Home Business TV, your most important job as a small business owner is sales. Without the revenue generated by healthy and stable sales, all other business activities are moot points. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview David Cook, an in-demand expert on sales training, coaching, and motivation around the world. He is the author of How to be a Great Salesperson… By Monday Morning!  David Cook breaks down the complexity of the sales process into easy-to-digest nuggets that can help anyone to become a sales ace by next Monday morning. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: What does “coughing” have to do with selling?!Key ingredients for any saleGetting the customer laughing. Why is that good for sales?Why should you continue to say your customer's name over and over during your Sales presentation?Asking YES questi

Since the late 1990's, email has been the biggest direct marketing channel. Email has evolved, but the same principles apply: Give value, be consistent and targeted. No one knows this better than Scott Keyes, founder of Scott’s Cheap Flights. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Scott Keyes, to talk about how he founded Scott’s Cheap Flights in a Denver coffee shop; and has grown it to 30 team members based across 10 time zones.  As Scott’s Cheap Flights is an email subscription service, Scott Keys understands that it's important to make every email worthwhile in already busy inboxes, to gain credibility. So that your audience will be inclined to refer friends and family.  Scoff’s Cheap Flights has more than one million subscribers, 100K Twiiter followers, 138K Facebook Fans – and broadcasts weekly via Facebook Live. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: Tactics to use with email to drive valueSystems or tech

Interview with Empowered Couple Jocelyn and Aaron Freeman Do you feel like you are barely balancing romance and business? Need more passion? Or maybe you are in business with your partner and you want to take both to the next level? Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview “EmPowered Couple” Jocelyn and Aaron Freeman. They cover the nuances of being in business as a couple, the challenges that most couples don't anticipate when starting the business; and some practical strategies to bring more time freedom into your relationship and business. Jocelyn & Aaron Freeman are authors of The New Power Couple, and are speakers, coaches and angel investors. They shared the stage with Tony Robbins, and were nominated as Arizona’s 40 Under 40 Influencers. Subjects discussed in podcast include: How your journey with your partner can lead to starting a business togetherHow to clarify business roles and responsibilities with your partnerChallenges you will encounter in balancing roman

Interview with Author Stacey Hanke Email is critical to your marketing and business success. Have you ever sent an email – to a business partner, colleague, client, or sales prospect – and never got a response? It's probably not that they are too busy to respond, it's because they don’t want to respond. Simply put - Your email missed the mark! If you want to be heard through the clutter, before you press send, consider the recipient of that email. What can you do to make your message standout from the crowd? Subjects discussed in podcast include: Reasons that cause someone to ignore our emailsCharacteristics of a poorly written emailSo “TO ALL CAPS OR NOT TO ALL CAPS”: is it too aggressive or are there times ALL CAPS are appropriate?Why you should use bullet points to communicate key ideas, recommendations and action stepsShould you consider your empty inbox a gift?When the tried and true telephone is the best way to be heard So tune in and learn how to get your emails Heard with communications expert Stacey

Interview with Culture Design Expert Jesica Higgins An entrepreneur's world, particularly with a start-up, can be 24/7. Can you actually work less and be more productive? Can you change your business habits and tap into a “mindfulness” that increases your productivity? Jessica Higgins say “Yes!” She believes you can even go on vacation and really be on vacation. That as entrepreneurs, we too can create our own culture of productivity. To sail these seas, Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Jessica Higgins, an attorney, business executive, author, public speaker, and chief operating officer with Gapingvoid Culture Design Group. Subjects discussed in podcast include: What it actually means to work less and be more productive – Mindfulness!Ways that entrepreneurs can change their habits to tap into this mindfulnessHow to really shut-off when on vacation or leisure time, as an entrepreneurWhat entrepreneurs can do to create a better culture for themselves, and their teams S

Everyone has heard the adages “no man (or woman!) is an island” and “united we stand, divided we fall.”  These sayings reinforce the value of collaboration. Collaboration allows entrepreneurs to maximize the knowledge and expertise of others and gain essential feedback in their drive to build a business. To chart these waters, Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview CEO and author Connie Tang about how to grow your business with collaboration – and live fearlessly! Connie Tang, is the CEO of Princess House and author of Fearless Living: 8 Life Changing Values for Breakthrough Success.  Tang has been voted one of the Top 50 Asian Americans in Business. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in the Podcast include: What collaboration is and why it is important for business successWho home business owners should collaborate with and whyReal world examples of good collaborationWhat are the most common fears that trick us into avoiding co

How do the best salespeople become trusted advisers to business owners and top executives? It’s all about preparing the right message, and then getting in front of the right influencers and decision-makers. As a home-based business owner, your goal is to close big sales and establish loyalty for the long-term. To chart these waters, Sherilyn Colleen, Managing Editor, and Richard “Captain” Henderson interview Dr. Steve Bistritz, a top-level sales guru and author of Selling to the C-Suite. He will help you to meet and successfully sell to the unique expectations of business owners and executive buyers. Subjects discussed in the podcast include: What are the best ways to gain access to the executive level?How do you identify the relevant executive for the sales opportunity?What is the impact of digital natives reaching the boardroom?How are online tools and social media revolutionizing the way executives buy?How can salespeople establish and sustain trust and credibility at the executive level? Dr. Steve Bistrit

Discover the power of messaging to bring attention to your product, ideas and business. Can good, effective, simple messaging EMBED your home business into the minds of your customer base? YES! Good messaging is not an accident. Sherilyn Colleen, Managing Editor, and Richard “Captain” Henderson interview Cam Barber, a professional speaker and author of What's Your Message? Cam focuses on the awesome power of messaging. Cam Barber developed the Vivid Method for Public Speaking, which focuses on Message transfer and natural style. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in the podcast include: The meaning of 'messaging' for home business ownersWhy you should care about messagingSome examples of great messaging...(Paul Hogan, Donald Trump, Steve Jobs, Elon Musk)How is messaging different for marketing and branding in a home businessHow to craft a vivid, memorable messages Cam Barber is a professional speaker and speaking coach who focuses on the awesome power of messaging.

Can your business lay a foundation for a self-expression movement that motivates women to love and express their true selves? Valerie Wray and Joy Fennell believe they can. They developed the 125 Collection, a new way of thinking about lifestyle accessories and home goods. Sherilyn Colleen, Managing Editor, and Richard “Captain” Henderson interview Valerie Wray and Joy Fennell; to talk about their fascinating start-up story, focused on helping your lifestyle to reflect your individuality. Valerie and Joy’s 125 Collection is a NYC lifestyle brand that fuses fun, fashion and individuality into their products. Subjects discussed in this podcast include: • As a startup company, how did Valerie and Joy gain momentum and start to build their brand • what things they learned from being business owners • Valerie and Joy’s advice to young women trying to start up a business • Their favorite parts about being business owners • What Valerie and Joy find as the hardest parts of being entrepreneurs Valerie Wray and Joy Fe

When you are more proactive and future-focused, you’ll find that your business is easier to run. If you are putting in all the time and energy it takes to run a home-based business, then you need to have a strategic plan. It will help you to capitalize on your talents with increased simplicity and efficiency. Most Successful business owners have a business plan, and you should, too. It will save you time, energy, money and stress Sherilyn Colleen, Managing Editor, and Richard “Captain” Henderson interview Virginia Phillips, an Author, Speaker, and Award-winning coach and owner of The Academy of Entrepreneurial Excellence. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in this podcast include: • What a strategic plan is • Why home-based businesses need one • How you create one • Once a plan is created, how it helps a business leader • If home-based business owners can create an effective strategic plan without the help of software or a coach So tune in to hear Virginia Phillips

How often do you feel overwhelmed, stressed out, distracted and unable to focus? Can we find calm and focus when home business work and life feels overwhelming? When you pay attention to the sensation of being overwhelmed, you can investigate the causes and start to shift the patterns. Becoming more conscious about how you spend your energy and resources reduces feeling overwhelmed as you let go of habits, people, and activities that drain your energy. Sherilyn Colleen and Richard “Capt’n” Henderson interview Laurie Cameron, author of, “The Mindful Day: Practical Ways to Find Focus, Calm, and Joy From Morning to Evening,” and founder/CEO of PurposeBlue a leadership coaching and organizational development firm. Subjects discussed in this podcast: How you can find calm and focus when work and life feels overwhelmingHow mindfulness practice increases our capacity for self-awarenessHow we can pay attention to the sensation of being overwhelmed, and how we can investigate the causes and start to shift the patterns

Does your business have a consciousness? That consciousness can draw in clients, ideas, systems, money, and staff for you. Consider what your business will be like if you did not have to control everything but instead could partner with the business and its energy for guidance. What can your business contribute that you have not yet considered? To help answer these questions, Sherilyn Colleen and Richard “Capt’n” Henderson interview Laleh Hancock is a transformational facilitator and business coach in the Access Consciousness program. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in this podcast include: * Explains the concept behind letting a business work for you * Different ways the business can work for you * Ways her businesses have contributed to the global reach they achieved * Ways we limit our businesses A passionate change-agent, Laleh is a Certified Facilitator for Right Riches for You, a specialty program of Access Consciousness. She meets people where they are an

Can you thrive in the Gig Economy? The Gig Economy is growing to be dominant economic sector of the home business economy.  The Gig Economy ios where old jobs are obsolete and freelancing is the future. Sherilyn Colleen and Richard “Capt’n” Henderson interview Olga Mizrahi, a national speaker, marketing expert on the gig economy, and author of “The Gig is Up.” Subjects discussed in this podcast include: * Ways to make the most of the gig economy we’re living in * Tools for getting started * Hurdles involved when it comes to making the gig a full-time venture * How to make the leap from side hustle to full time * If she’s seen any unethical behavior in her research and experiences, and what people should look out for * Who will thrive the most in the gig economy and why * Strategies for retirees looking for a second act, or parents juggling their kids Olga Mizrahi is a national speaker and marketing expert on the gig economy, is an instructor of the Digital Marketing Program for the University of California, I

Can you grow your business by franchising? Franchising is one of the dominant sectors within the home-based business industry. Over half of franchises can be operated home-based. This opens up opportunities for business owners to grow by franchising. Why is it that some franchises seem to expand so quickly, and others can’t seem to get off the ground?  Richard “Capt’n” Henderson and Sherilyn Colleen interview franchising industry expert Christopher Conner. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in this podcast include: * How to franchise your business successfully * The impact the tax reform has on franchising * When you are ready to franchise your business * What your value proposition is * A restaurant franchise strategy: buy & convert * The importance of franchise sales knowledge for franchisors So tune in to hear Christopher's advice for aspiring franchisors to successfully launch and grow a franchise business. Christopher Conner is president of https://www.fms

Do you know the difference between marketing mix and promotional mix? Getting the right mix between marketing and promotions is critical to your home business success. Richard “Capt’n” Henderson and Sherilyn Colleen interview marketing guru Lonny Kocina Author of the Amazon's best seller book "The CEO's Guide to Marketing.” Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in this podcast include: * Whether marketing is something you can do yourself or if you should hire it out * What a brand is and how important it is * The most cost-effective way to get your message out * How important market segmentation is * If there is a way to simplify marketing * Trends in marketing that people should be paying attention to In his best-selling new book, The CEO’s Guide to Marketing, Kocina outlines a six-step process designed to dramatically increase your marketing results. He calls it Strategically Aimed Marketing, or SAM 6. Lonny founded Media Relations Agency, which has served several h

Do you have a creative side that you might like to turn into a career, or profitable income stream? A lot of creative types may have a strong vision but because it’s not backed up by a system, the idea never gets executed commercially. You need a system to have a successful creative career, to move up from being just a hobby. Richard “Capt’n” Henderson and Sherilyn Colleen interview Anna Sabino.  Anna is a designer, speaker, business building coach and author of Your Creative Career  Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Anna Sabino is the designer behind the jewelry brand Lucid New York, which she started more than a decade ago after leaving her Wall Street career. Her jewelry collections are sold in more than 100 stores all over the world and have been featured by the editors of People StyleWatch, Vogue, Cosmopolitan, and many others. To connect with Anna and for free resources for entrepreneurs, please log on to https://AnnaSabino.com. Subjects discussed in this podcast include: * Ch

Can you really sell without selling?  Can one leverage social media, online reviews, websites and other marketing efforts to spur sales without ever picking up the phone or cold calling your brother in law? Richard “Capt’n” Henderson and Sherilyn Colleen interview Marketing guru Brian Greenberg, author of  The Salesman Who Doesn’t Sell, shares his unique, time-honed strategies to drastically increase sales without putting in overtime hours. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 100 million in revenue from his businesses Touchfree Concepts, Wholesale Janitorial Supply, and True Blue Life Insurance.  Subjects discussed in this podcast include: * The best way to differentiate your company and accelerate growth * What a salesman does who doesn’t sell * How businesses can increase the lifetime value of its customers * How businesses and websites can build trust * How someone shou

Can you make 2018 a kinder year, for you and your home business? Can the way you communicate have  a positive impact on the people you do business with, and the world around you?  And even lead to increased business for you? Richard “Capt’n” Henderson and Sherilyn Colleen interview Edith Paul, a Life Coach, inspirational speaker, and a certified Right Voice for You. facilitator believes you can do so. Edith is a certified facilitator of several Access Consciousness® specialty programs.  She is a natural pathfinder inspired to teach, facilitate and uplift others seeking greater awareness.  Subjects discussed in this podcast include: * Why she believes we can positively impact the world by changing how we communicate * How people can have an impact on society * Some of the other ways people can "let it out," or not say everything they're thinking * Why people should be interested, but not interesting * How we can work around resistance if someone doesn't want to listen or hear what we have to say So tune in to

Little Jimmy’s Italian Ices – Business Spotlight: Start a business selling their delicious and healthy Italian Ices. Sell from easily transportable pushcarts. For more info visit www.ItalianIce.net. Little Jimmy’s is a fun business that is easy to start. No experience required. Startup cost only $4,495, which includes a pushcart and all supplies. We interview Michael Maglione, president of Little Jimmy’s and Dan Ham, an owner/operator of a Little Jimmy’s Italian Ice business. For more business spotlights Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe)

Fake News can hurt your home business, even the smallest biz, and damage your hard-earned brand identity. In this episode of the Home Business Podccast, Sherilyn Colleen and Richard “Capt’n” Henderson interview David Mondrus, CEO of Trive. He gives advise on how to identify fake news and deal with it if you’re biz is ever hit by fake new. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) With the election of Trump after a Russian influence campaign, Americans became aware of the term “Fake News”.  Since then, as a society we have been inundated by Fake News. These days – thanks to social media – news moves faster than ever. But how can small business owners reduce or avoid the impact fake news could have on their business? As a small business owner, you need to protect your brand.  David Mondrus, is the CEO of Trive and a 20-year veteran of the NYC dot-com startup scene with a focus on E-Commerce and Social Networks. He was Employee #5 at Bigfoot.com, CTO at Bigstar.com and CEO of OneModelPlace.com