Home Business Mag Radio

Interview with Gregg Witt Author of The Gen Z Frequency Every home-based business owner needs a HUGE focus on up and coming Generation Z – GEN Z – customers. That means your business’s brand needs a Youth Engagement Playbook, built on authentic engagement through social likes, comments, video views, sharing and other user-generated content. This direct participation experience builds your brand and is the best way to synch up with GEN Z’s wavelength, tune into their frequencies and form profit-building relationships. With 27% of the global population share and growing, GEN Z will soon be the largest demographic, and why you need a Youth Engagement playbook in your Biz. Richard “Capt’n” Henderson and Sherilyn Colleen interview Gregg Witt on developing this playbook. Gregg is Chief Strategy Officer of Engage Youth Company and co-author of, The Gen Z Frequency: How Brands Tune In and Build Credibility. Subjects discussed in podcast include: Why your business’s brand should be focused on engagement - for GEN Z an

Interview with Himanshu Narang Author of Legendary Consulting Consulting is a Huge player in the home-Based Business arena. Have you ever thought of hanging out your shingle as a consultant? What differentiates the top 1% consultants from the rest of the pack? What are factors that make some consultant successful? And some even legendary? Helping us to navigate the world of consulting is Himanshu Narang (www.himanshunarang.com), One of the world’s top consultant trainor’s and author of “Legendary Consulting.” Richard “Capt’n” Henderson and Sherilyn Colleen interview Himanshu. He discusses six pillars of effectiveness in consulting, that are common across any home-based consulting business. Himanshu will talk about tools, techniques, ideas and energy required to make you a legendary consultant. Subjects discussed in podcast include: How to write a winning business proposal that gets a “yes” for your consulting practiceBuilding discipline as a consultantMastering the forces that drive you to achieve consulting

Interview with Irene and Margo Gianos of Honestly Margo We love inspirational start-up stories at Home Business. And Honestly Margo is inspirational with wisdom beyond the years for any young entrepreneur thinking of starting their own business. Honestly Margo (www.honestlymargo.com) is a bath and beauty brand, built by a mother-daughter team that began from a young girl’s dream to create a business based upon inspiration, belief, and persistence. Irene & Margo Gianos have woven their business to stand for a strong women sisterhood, celebrating women's ability to be empowered, have confidence, and know that anything is possible. Richard “Capt’n” Henderson and Sherilyn Colleen interview this mother-daughter team. They provide great start-up advice for entrepreneurs of any age as they carve out a strong niche in a tough competitive market. Subjects discussed in podcast include: Introduction to Honestly MargoThe inspiration that sparked Honestly Margo“Riches in Niches” – how Honestly Margo carved out strong

Interview with Client Generation Expert Mary Cravets Each day you wake up as a business owner, and you likely don’t ask the most important question. That question is: What is the “Number One” job of business? All businesses should have the same answer! The answer to that question should be “Client Generation.” Whether you sell a product or market a service, getting clients is your most important job in business. But too often the basic tasks of marketing and selling seem overwhelming. There are so many different promotional paths you can choose. Too often we don’t make the right choices. And what is the biggest marketing mistake entrepreneurs make, and what are the right marketing decisions? Richard “Capt’n” Henderson and Sherilyn Colleen interview Mary Cravets (www.simplygetclients.com), a client Generation Expert and international speaker, to help us get better at client generation. Subjects discussed in podcast include: Mastering your main job of client generationWith the complicated proliferation of onlin

Interview with Colton Bollinger an Expert in Customer Financing and Social Media A knee jerk reaction for raising capital to start up or grow a business is to seek out investors. In today’s tough competitive business world, we might not have a “Silicon Valley” cushion of investors we can tap for funding. The key? Find your product market fit and - instead of looking to outside investors - look to your own customers who you’ve already built trust with. The power of social media platforms makes customer financing possible for any business owner, including home-based. An expert linking customer financing and social media is Colton Bollinger (www.jumpermedia.co). Richard “Capt’n” Henderson and Sherilyn Colleen interview Colton on his advice on how businesses can fund their business without giving up equity. Subjects discussed in podcast include: How Colton Bollinger started his business without going into debtGrowing a successful startup without having deep financial pocketsWhen it’s a smart strategy to go to you

Interview with Linda Smith, Esq., Author of Smashing Glass and Kicking Ass According to the self-described “meanest woman alive”, even if a woman is brilliant and powerful she often uses tentative, non-assertive speech in the business world. This is called "women speech." It's indirect and polite, while men’s speech is often more assertive and direct. Why is this? Because many women fear that assertive language makes them pushy, or a "B-word." But let's take a playbook from the “Meanest Woman Alive,” Linda Smith, Esq., author of "Smashing Glass and Kicking Ass." Richard “Capt’n” Henderson and Sherilyn Colleen interview Linda Smith (www.themeanestwomanalive.com). She discusses her fight to overturn stereotypes, and that it doesn't make you a "jerk" to state your view as clearly as a man would. Women should show confidence, and change gender roles. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: Why confidence for women is so importantWhy women need to 'stop

Interview with Tom Aageson Author of Creative Start-ups From advertising to educational technology, video games and opera, to fashion, film, 3D printing and augmented reality, entrepreneurs in the creative industries are thriving. The creative economy contributes over $700 billion annually to the U.S. economy, and much of this work can be performed home-based. But entrepreneurs at the heart of this burgeoning creative economy struggle to find support to meet unique needs as founders of high-growth ventures. The creative economy represents a bright avenue for equitable, economically stable business start-up opportunities. Richard “Capt’n” Henderson and Sherilyn Colleen interview Tom Aageson about the Creative Economy (www.creativestartups.org). He is author of Creative Economy Entrepreneurs. Subjects discussed in podcast include: What the “creative economy” is, and how it’s different from arts and cultureWho are the “creative entrepreneurs,” and how are they similar, and different, from other entrepreneursHow

Interview with Book Publisher Annalisa Parent At your fingertips you have a way to grow your home business to the next level, and you might have ever thought of it. Write a book! Yes, publishing a book is easier than you think, and it can open up an entire new promotional channel; To bring a book to reality, you’ll need to know how to turn an idea into a publishable piece; and understand the publishing process. You’ll also want to know how to reach readers and sell your books. And above all, you’ll need inspiration and confidence. Richard “Capt’n” Henderson and Sherilyn Colleen interview Annalisa Parent, chief executive officer of Laurel Elite Books (www.laurelelite.com). She helps entrepreneurs take their books ideas from concept to reality. Subjects discussed in podcast include: What a book can do to help any entrepreneurHow a book “starts a conversation” with your clientsHow anyone can write a high-quality “client-magnet” bookUsing a book as a scaling tool for your businessKey action steps to navigate thro

Interview with Brandon Watt Drinking beer, hanging with the boys, battling through 60-hour weeks to support his family… Brendon Watt knows all about being a ‘real man.’ The problem is, in his desperate attempt to ‘fit in’ and adhere to unspoken rules of manhood, Brendon found himself exhausted, broke and (like nine percent of men) deeply depressed. He found the secret to his success. Success for any guy trying to succeed in a business start-up, is to stop trying to fit in. Brendon says “don’t let others define you.” Richard “Capt’n” Henderson and Sherilyn Colleen interview Brendon about exploring what you are really capable of; which he calls ‘living in a question.” Today, Brendon Watt travels the world as a popular speaker, business mentor, and CFO of the global organization, Access Consciousness® (www.accessconsciousness.com). Subjects discussed in podcast include: “Man-Up” Myths that Men Buy IntoBusiness requires making choices – how choices create your lifeMaking money can be fun and easy – applying this

Interview with Presentation Expert Diane DiResta Public speaking is the new competitive advantage. Yes, it’s time that YOU make a presentation to market your home-based business. But how will you reduce fear and craft and deliver a talk that will make a knockout on the platform! To make a knock-out presentation, you’ll need poise, the language of assurance, a compelling talk; and be able to size up your audience and overcome fear. There are key principles in making a knock-out presentation. Richard “Capt’n” Henderson and Sherilyn Colleen interview Diane DiResta (www.diresta.com) to talk about your presentations. She is the author of Knockout Presentations, and she exhorts you to “Present or Persish!” Subjects discussed in podcast include: Elements of an effective presentationParts of a compelling talk that will keep your audience engagedBreaking through the clutter with the “language of assurance”Giving a speech in 60 seconds or less“Danger zones” - 5 warning signs your presentation is in dangerHow to recover

Interview with Digital Influencer Tyler Bray Millennials seeking a new, authentic voice to help motivate them need to look no further than 20-year-old entrepreneur Tyler Bray (www.Tyler-Bray.com). Bray is an entrepreneur, model, and actor, who started his own business at 14. His business made the Inc. 5000 list of the fastest-growing companies in the U.S. The eldest son of nine children to immigrants from Thailand, Bray currently owns five business generating $5 million annually. Richard “Capt’n” Henderson and Sherilyn Colleen interview Bray. He believes that many of today’s digital entrepreneurs and digital influencers fall short of being positive role models for aspiring Millennials. He’s going to change that paradigm! Subjects discussed in podcast include: Tyler Bray’s story and his “small town” backgroundHis fast-track entrepreneur’s journey starting 5 businesses before the age of 20Key millennial values that help Tyler to succeedThe fascinating niche of being a digital influencerTyler’s unique approach a

Interview with Marketing Expert Wendy Meyeroff For a hard-pressed home business start-up, there just never seems to be enough Cash to go around. That might tempt you to do too much of your own marketing, and not seek out help you need. This could put your home business in dangerous shoal waters, as you get lost in marketing, lose the big picture and your biz runs aground. This podcast’s guest, Wendy Meyeroff, says ALL STOP! Richard “Capt’n” Henderson and Sherilyn Colleen interview Wendy on how you can market on a shoestring budget, and achieve business-building results, without taking your eye off the ball. Wendy Meyeroff is president of WM Medical Communications (www.wmmedcomm.com), and has been providing award-winning content and marketing solutions for small businesses to major corporations for 20 years plus. Subjects discussed in podcast include: "Marketing on a shoestring" – an entrepreneur’s definitionIdeas for marketing when you can’t afford to buy AdsThe best budget-conscious marketing techniquesWhy j

Interview with Ace Business Facilitator Laurence Favier Starting up a home-based business, even part-time, is the equivalent of making a career change. But Career change brings fear – particularly fear of being without a job if you go into business full-time. Our podcast guest, Laurence Favier, advocates that fear is not something to avoid; and you can’t let it hold you back from your business dreams. Laurence is a career mentor and Joy of Business facilitator (www.accessjoyofbusiness.com). She advises you to not wait for things to be perfect before taking the leap into a new career; Be confident and know how to ask for help and resources. Richard “Capt’n” Henderson and Sherilyn Colleen interview Laurence Favier, where she shares steps to ease the transition for anyone considering a career or business change - and feels overwhelmed! Subjects discussed in podcast include: Things you can do to prepare for any career or business changeHow one ACTIVELY looks for changePreparing for change by openly talking about

Interview with Leif Frey and Erin Frey Founders of Frey Clothing Care Line We love motivating start-up stories on the Home Business Podcast. Leif Frey and Erin Frey - arduously researched the laundry care market and found a market gap. After a successful Kickstarting campaign, they developed a new product and began fulfilling orders from their basement. Their company - FREY (www.livefrey.com) - has evolved to become much more than a detergent and is now a full clothing care line. They also participated in a Start-Up Combinator. Richard “Capt’n” Henderson and Sherilyn Colleen interview Leif and Erin Frey on their exciting start-up story, with inspiring advice for our listeners. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in podcast include: The “outdated stereotype” they found in the laundry care industry that opened a start-up opportunityUsing a Kickstarter campaign to help finance their start-upExpanding out of fulfilling orders from their basement and work they still do h

Interview with Erica Meltzer Author of "The Critical Reader" Have you ever thought of taking on the biggest business in an industry, going head-to-head with them? Our next guest has done just that, carving out a profitable publishing niche in the huge student test preparation market. Erica Meltzer is the brilliant founder and bestselling author of The Critical Reader (www.thecriticalreader.com), a popular series of test prep books for high schoolers. With over 150,000 copies sold, Erica singlehandedly outperformed established companies in her field. Her SAT and ACT guides consistently rank top in their categories. Richard “Capt’n” Henderson and Sherilyn Colleen interview Erica Meltzer on her exciting start-up story, with valuable advice that our podcast audience can put-to-use in their own business struggles. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in podcast include: What Erica Meltzer was doing before she decided to take on” the test preparation marketThe niche that E

Interview with Chris Westfall Author of "Leadership Language" Every Business owner has a shining vision of “how things could be.” But most business leaders fail miserably at relaying these insights to people who support their business. Poor communication—such as lack of clarity—eats away at your business from the inside out. It also ramps up stress, delays business projects, and results in lost sales. Chris Westfall says that you owe it to yourself to scrub away ineffective “business speak” that’s keeping you from inspiring and connecting with others. Richard “Capt’n” Henderson and Sherilyn Colleen interview Chris Westfall (www.westfallonline.com), who is an international leadership authority and author of the new book Leadership Language: Using Authentic Communication to Drive Results. Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: How language—our words and actions—can either drive business results into the stratosphere, or into a ditchWhy we tend to over complicate

Interview with Dan Khasis CEO of Route4Me Even a decade ago, the ability for employees to work from home seemed like a distant dream. But today, more and more companies are embracing the telecommute business strategy of home-based workers. It is no longer about “working from the beach.” It’s become a whole new approach to the way people work. Embracing the “Computer-Commuter” wave - in a big way - is Dan Khasis, CEO and founder of Route4Me, one of the country’s lead route optimization software companies. Richard “Capt’n” Henderson and Sherilyn Colleen interview Dan Khasis on how he built his company with 100% telecommuting staff; and discuss his first-hand experience on how to make telecommuting work for owner and worker alike. Subjects discussed in podcast include: What led Dan Khasis to build a company with 100% telecommutersWhy some businesses are hesitant to embrace telecommutingspecialized training to ensure teleworkers communicate effectivelyBiggest struggles leading a team of telecommutersHow to tell w

Interview with Craft Brewing Expert Kevin Stocks We’ve all heard the term “Home Brew.” Yes, Home Brewing is one of the original home-based business, long before the Internet enabled tens of millions to work from home. Although a craft beer might be brewed from home, many become home-based and grow into an outside brewery to serve customer niches. The craft brew beer industry has boomed over the last decade. So many entrepreneurs take the leap from home brewing to a craft brewing. Have you ever thought of becoming a craft brewer? To help us to navigate through craft brewing, Richard “Capt’n” Henderson and Sherilyn Colleen interview Kevin Stocks, Director of Events for Growler Magazine (www.GrowlerMag.com). Subjects discussed in podcast include: How craft brewing has become a major industryHot to get started going from hobby brewer to craft brewerSuccess tips on going from “basement brewer” to craft brewerHard spots that can “take the spirits” out of a budding craft brew bizHow to grow and expand as a craft bre

Interview with Eco-Preneur Emmet O'Brien Emmet O'Brien started professional racing driver for the VW Group and BMW where he competed in the World and European Touring Car Championships, and he also raced for Ferrari. Emmet O’Brien then drove into the world of entrepreneurship by focusing on that key business success principle of building a better mousetrap. Emmet found that mousetrap in the large fragmented market segment of car washing. This cleaning industry wastes a huge amount of water, a big green-world opportunity. Richard “Capt’n” Henderson and Sherilyn Colleen interview Emmet O’Brien on how he “Eco-Preneured” through this opportunity with a waterless car solution (www.NoH2o.com) that is taking the market by storm. He has a fascinating start-up story to share. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: Emmett’s journey from race car driver to entrepreneurSucceeding with developing a technological solution like a waterless car solution - No-H2OOv

Interview with Martyn R. Lewis Author of How Customers Buy... & Why They Don't In a world where everything is on-demand, the way customers buy has changed. Buyers have an abundance of information and choice at their fingertips, and the divide between companies and buyers is wider than ever. Whether you’re an executive, entrepreneur, or marketer, it’s time to look beyond your sales process and focus on how your customers buy. CEO and entrepreneur Martyn R. Lewis (www.buyingjourneydna.com) introduces fresh ideas and methods in his new book How Customers Buy…& Why They Don’t. Richard “Capt’n” Henderson and Sherilyn Colleen interview Lewis, who challenges YOU to rethink your current selling method, whether you’re a one-person home-based business, mid-sized small business or Fortune 500 company. Subjects discussed in podcast include: Six elements of the customer's buying DNAHow today's online buying journey has changed from the past, and why this mattersThe secret to unlocking how a buyer thinksWhat should