Home Business Mag Radio

COVID 19 continues to rock our home-based business world, and we’re all in a mad scramble to stay afloat. A key part of relief is hundreds of billions in emergency funding through the Small Business Administration, such as the Paycheck Protection Program and emergency loans. Smaller home-based business owners are often being left in the dust, as larger small business scoop up all the funding. The good news is that there is still time to obtain COVID 19 SBA funding, and indications are that the government will continue to add more dollars into them. To help us sort through all the red tape and “get in line” with the SBA, Richard “Capt’n” Henderson and Sherilyn Colleen interview Gerri Detweiler, a credit expert with NAV (www.Nav.com) and author of Finance Your Own Business: Get on the Financing Fast Track. Subjects discussed in Podcast include: What COVID-19 relief loans mean for small business owners Which COVID-19 loans do home-based businesses best qualify for? How do you apply for a PPP if you are self-em

Interview with Martin Lanik CEO of Pinsight and Author of The Leader Habit The Corona Virus has hit our business world with a huge bow wave. Now working from home has become the norm, and everyone worker, not just business owners, need better virtual leadership and management skills. Research shows that a virtual workforce requires stronger leadership skills when it comes to coordinating projects and bringing the team together as a cohesive unit. Clear communication, relationship building, team participation, timeliness, and responsiveness are keys to leading a team remotely. To help us lead virtually in our new corona world, Richard “Capt’n” Henderson and Sherilyn Colleen interview Psychologist Martin Lanik, author of The Leader Habit and CEO of Pinsight (www.Pinsight.com). Subjects discussed in Podcast include: Why Martin Lanik recommends putting more frequent meetings on the calendar How to use webcams to foster connections seeing people face-to-face How can one use a tracking system for deliverables a

Interview with CBD Entrepreneur Sara Rose Kennedy It’s the new gold Rush, or rather “Green Rush”. Every day it seems like another CBD brand or product is launched. Sports Stars, celebrities, politicians and more are all into the game. But how do you weed out – no pun intended - good CBD products from the bad? More importantly, what kind of business opportunities can CBD and hemp products offer a home-based entrepreneur? To answer our questions on the fast-growing CBD industry, Richard “Capt’n” Henderson and Sherilyn Colleen interview Sara Rose Kennedy, Co-founder of the CBD website PuraPhy (www.puraphy.com). Sara has been consulting with CBD brands from seed-to-sale and is a voice for the hemp/CBD industry. [caption id="attachment_96317" align="alignright" width="400"] Sara Rose Kennedy is riding the CBD Wave.[/caption] Subjects discussed in Podcast include: How Sara Rose Kennedy got into the CBD industry Why so many people and businesses are getting into the CBD industry Do all CBD products contain THC, kn

Interview with Business Mastery Coach Gary Barnes Why do many businesses struggle or fail? It’s normally NOT because the business owner doesn’t have an expertise around their product or service. Most owners are great at delivering the results of the product or service they sell. But marketing, branding, time management and goal setting are critical elements to the success of any business too. Breakthrough business mastery focuses on all of these areas, and more. Richard “Capt’n” Henderson and Sherilyn Colleen interview Gary Barnes, is known as the “The Breakthrough Business Mastery Coach,” (www.BreakthroughBusinessMastery.com) who will share advise to help master key focus areas.  [caption id="attachment_94434" align="alignright" width="400"] Gary Barnes is “The Breakthrough Business Mastery Coach.”[/caption] Subjects discussed in Podcast include: Introduction to author and well-known speaker Gary Barnes Why do most businesses fail? How do you deal with competitors? Business mastery - Gary’s three Keys for

Interview with Podcaster Ben Stein According to research, half of the workforce is “checked-out.” Many people find themselves struggling with a job they’re not fired up about, but are afraid to take risks. Ben Stein says enough of wasting your talents, feeling stuck and being unsure about how you can make a difference in the world. Ben Stein is founder, coach and podcast host at “Purpose Up,” (www.PurposeUp.com) where he helps struggling professionals get unstuck and design their life with purpose and intention. Richard “Capt’n” Henderson and Sherilyn Colleen interview Ben Stein, to discuss his signature series “Side Hustle to Freedom;” and how it can help you to build your own business and become your own boss. Subjects discussed in Podcast include: Ben Stein’s “Purpose Up” and his coaching and past experiences Different types of side hustles a professional can start How does one decide on which side hustle to start-up? How do you home-in on a purposeful side hustle? How do we balance our side hustle with

We love entrepreneurial success stories on the Home Business Podcast. What do you do when at age 22 you crack the 6-figure income but then suffer a drug overdose? Ted McGrath (http://tedmcgrathbrands.com) is now a best-selling author and entrepreneur teaching others how to create their own lucrative businesses. [caption id="attachment_93175" align="alignright" width="400"] Ted McGrath is turnng his play into a movie.[/caption] Richard “Capt’n” Henderson and Sherilyn Colleen interview Ted McGrath, who preaches his “Good Enough” brand to thousands that has laid the foundation for a public speaking empire. He has also channeled his message into a play - with a movie in the works - that we want to learn more about. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in Podcast include: Ted McGrath’s book and business empire How did the “wake-up call” of overdosing change Ted’s life? What does Ted’s “Good Enough” brand encompass? How is Ted making his play into a movie? Tips for gett

Interview with Communications Guru Neil Gordon We have all been to networking events, conferences, or other gatherings where we're repeatedly asked the question, "what do you do?" And while it may seem like a good idea to just list a bunch of things we do, there's a far richer goal to be had for those seeking new opportunities. A simple framework can help small business professionals attract others to their work in surprisingly powerful ways. [caption id="attachment_92588" align="alignright" width="400"] Neil Gordon is a highly sought-out Communications Expert.[/caption] To get our “elevator pitch” ready, Richard “Capt’n” Henderson and Sherilyn Colleen interview Communications Guru Neil Gordon (www.NeilCanHelp.com), who helps people develop and improve their communication skills. Neil has easy-to-apply techniques and advice to help YOU be ready to “Sell Yourself” in 30 seconds. Subjects discussed in Podcast include: Neil Gordon’s own “Elevator Pitch” Why is it important to talk about your elevator pitches?

Interview with Tellinga Owner Alex Kurkowski After graduating from Texas Tech University Alex Kurkowski went to work in the Alcohol industry. Then after three years of as he calls it “drinking for a living,” Alex transitioned to the pharmaceutical industry, and then got an MBA. So what’s a newly-minted MBA to do? He launched Tellinga, a personalized greeting card company (www.Tellinga.com). We love start-up stories, so Richard “Capt’n” Henderson and Sherilyn Colleen interview Alex Kurkowski, who has an inspiring story that weaves success with helping aspiring artists. His entrepreneurial story also shows that you can prosper in a start-up not welded to the Internet! Tellinga lets you tell stories through your mail box.[/caption] Subjects discussed in Podcast include: How did Alex Kurkowski go from “Texas Tech and alcohol” into the start-up world? How Alex came up with the unique business model to start Tellinga The Tellinga greeting card process How Alex raised capital and financed Tellinga including usin

By 2025, estimates are that AI will power 95 percent of all customer interactions. But despite advancing technology, the disruptive force happening in business today is relationship building. The humanizing touch is the most important part
of a great
customer experience in today’s techy economy. But Less than 5 percent of businesses have any specific plan for developing and strengthening relationships with clients and customers. The new paradigm starts with providing resources to strengthen customer service across your entire business. Richard “Capt’n” Henderson and Sherilyn Colleen interview John DiJulius (www.TheDijuliusgroup.com), an authority on customer experience and author of The Relationship Economy: Building Stronger Customer Connections in the Digital Age.  DiJulius Subjects discussed in Podcast include: What does John DiJulius mean by “the relationship economy?” How has the digital disruption changed business and damaged relationships? The Touch-Screen Age and how this negatively impacts custom

Interview with Cyber Security Expert Eli Sutton Home-based businesses are disproportionately impacted by data breaches. According to today’s guest, more than half of all small and medium sized businesses incurred a data breach in the past year. Unfortunately, 60% of SMBs that experience a data breach will go out of business within six months. And 81% of consumers will stop interacting with a brand online after a data breach, depriving a home business of customers during the recovery process. Cybersecurity is a bottom-line issue; and getting this right can be the difference between a flourishing business or bankruptcy. To help us win that Cyber fight, Richard “Capt’n” Henderson and Sherilyn Colleen interview Eli Sutton with Teramind (www.teramind.co), who brings over 15 years experience in data loss prevention; to help Home-based businesses succeed at data security in 2020. Subjects discussed in Podcast include: What makes SMBs - including home-based businesses - a target for data security breaches and othe

So what’s your time worth? Home-based entrepreneurs who operate service or consulting businesses have to figure out what their time is worth. Achieving our financial and professional goals requires time, and your time is money. No one knows this better than busy mom and entrepreneur Romi Neustadt, author of “You Can Have It All, Just Not At The Same Damn Time.“ (www.RomiNeustadt.com). Knowing your billable hours enables you to make smart decisions about how to spend it. Richard “Capt’n” Henderson and Sherilyn Colleen interview Romi Neustadt, who has come up with simple systems to help entrepreneurs calculate what they should charge clients. Subjects discussed in Podcast include: Meet Author and Mom and Entrepreneur Romi Neustadt’s How did Romi carve out an important niche in the area of calculating the worth of one’s time? Why do small business owners have so much trouble and uncertainty in calculating their hourly rate? What are important factors that go into an hourly rate calculation? The mathematical fo

What do you do after you hit a perfect score on the Scholastic Aptitude Test SAT? Shaan Patel was inspired to start a company after mastering a strategy that helped him attain a perfect score on the SAT. Shaan launched his successful company Prep Expert, a prep course for college admissions exams (www.PrepExpert.com). Patel also scored a deal with Mark Cuban on an episode of Shark Tank, and since its airing has made $20 million in course and book sales while teaching more than 50,000 students. Shaan Patel with Marc Cuban of Shark Tank.[/caption] Richard “Capt’n” Henderson and Sherilyn Colleen interview Shaan Patel to learn about his fascinating start-up story that all home business owners can learn from; even if you don’t make it to Shark Tank! Subjects discussed in Podcast include: How long after acing the SAT did Shaan start to work on his prep business launch? What made Shaan think of trying to score a deal on Shark Tank? How Shaan prepared his pitch to the Sharks How did Shaan Patel get Marc Cu

Millions of people throw their hat into the ring to become entrepreneurs. But many don’t make it far. One entrepreneur, Joe Pippins, defied the odds and tragic situations to take his business to a whole new level with his innovative product “The Fishing Caddy” (www.TheFishingCaddy.com). Joe pippins has entered into partnerships with four major retailers to have The Fishing Caddy in stores around the country. J Joe Pippins overcame challenges to get his product into competitive retail outlets.[/caption] Richard “Capt’n” Henderson and Sherilyn Colleen interview Joe Pippins, on his exciting story of overcoming hardships and challenges to get his product into highly competitive retail shelf spaces. Subjects discussed in Podcast include: How did Joe Pippins’ life struggles lead him to where he is today in business? The “Fishing Caddy” product that competes in a demanding retail environment How do you make your company and product stand out for retail sales? Lessons for entrepreneurs who are trying to land big

All home businesses run into roadblocks that prevent them from growing and succeeding in their most important areas. They’ll need to overcome obstacles and get help in achieving key goals. In short, they need a business accelerator. That’s where April Shprintz, founder of Driven Outcomes, comes into play (www.DrivenOutcomes.com). April doesn’t coach nor consult. She is developing a whole new category of business development that gets clients to their goals faster. April Shprintz applies accelerator techniques to help businesses achieve their growth goals. Richard “Capt’n” Henderson and Sherilyn Colleen interview April Shprintz, whose accelerator techniques can help any home business owner to focus in on key goals and grow their business. Subjects discussed in Podcast include: What led April to leave the corporate world and form her own company How is Business Acceleration different from traditional consulting? What do the top one percent of sales professionals do that you should too? The biggest thing Apr

How can you harness your greatest passions to create a business and life you love? Can you tap into a hustle, get-it-done mindset while simultaneously prioritizing a "life-work" balance? Ashley Walter says YES (www.LivingWithAshley.com). Ashley is an expert on guiding individuals towards reaching their personal goals, and she discusses ways to apply these same tactics in a home business. Ashley Walter says you CAN tap into a hustle, get-it-done mindset while simultaneously prioritizing a "life-work" balance.[/caption] Richard “Capt’n” Henderson and Sherilyn Colleen interview Ashley on the exciting story to she has tell, breaking out as an Entrepreneur in the competitive health and wellness industry. With her Living With Ashley App, Ashley shares how to be a “Differentiator in an over-saturated market. Subjects discussed in Podcast include: What inspired Ashley Walter to start her own business with a healthy living app? Working as a health & fitness entrepreneur in a dynamic but over-saturated market H

Hyping yourself through a good press release and press kit is more valuable than ever. Yes, as marketing fully adapts to online and social media channels, the old-fashioned press release is more critical than ever to business success. And to actually get down to hyping, you’ll need to know how to reach the right contacts to move your press release. A foundation for your press release is a good press toolkit, which can also be easily constructed for any size business. To help us “hype ourselves,” Richard “Capt’n” Henderson and Sherilyn Colleen interview Lucy Werner (www.TheWern.com), author of Hype Yourself and founder of “The Wern PR & Design consultancy.” Subjects discussed in Podcast include: What is one thing business owners can do to get into a “hype-yourself” mindset? Why does a new business owner or established entrepreneur need to be writing press releases? What are the basic building blocks of an effective press release? Is getting press coverage just about who you know? In today’s online world

Whether you are a Fortune 500 company or an entrepreneur you need to find new ways to build your network, attract more clients, and energize sales. It’s all about establishing your unique value—even if you’re dealing with an existing client. Right now, every brand could be creating and broadcasting their own content by launching a podcast. Today’s guest, John Livesay, is the author of Better Selling Through Storytelling. And he’s helped many companies launch their own podcast. John Livesay has his own podcast, The Successful Pitch. Richard “Capt’n” Henderson and Sherilyn Colleen interview John Livesay (www.JohnLivesay.com), who talks about how when done correctly, a podcast can be huge for your home business. John shares advice on how to get started podcasting. Subjects discussed in Podcast include: John Livesay’s podcast “The Successful Pitch” What are three things you need to know before launching your own podcast? How can you create a bond with your listeners and guests during an interview? How a podcast

No matter what your home-based business, sales is the MOST important part of your business. You can have a great business product or service, and set up an efficient work-from-home organization. But it you don’t generate sales, it’s all for nothing. Today’s podcast guest knows sales. Wendy Connick’s ¬first sales position was a summer job selling vacuum cleaners door-to-door. Now a seasoned selling pro, Wendy Connick has a new book to help us in sales, appropriately titled “Sales 101 – A Crash Course in How to Sell Anything.” Richard “Capt’n” Henderson and Sherilyn Colleen interview Wendy Connick (www.connickfinancial.com) who uses simple and easy-to-understand language to share the techniques that get right to the bottom line: how to create and clearly convey sales value. Subjects discussed in Podcast include: If you have no sales experience, how do you become good at selling fast? Lead generation - How can micro-business owners find good leads? How do you convert leads to paying customers? How can you make

Interview with Financial Expert Eddie Davis  Eddie Davis, of FINSYNC, will help you to keep your business bookkeeping and financial management under control.,[/caption] The job ain’t done til’ the paperwork is finished. We’ve all heard this painful statement. And it applies even more to a small business owner at start-up with their financial management. Yes, you have to set up bookkeeping, accounting and basic financial records to succeed as a home-based entrepreneur. Today’s guest, Eddie Davis of FINSYNC (www.finsync.com), is an expert on simple tips and advice on how you can keep the bookkeeping Tail from wagging your business Dog. Richard “Capt’n” Henderson and Sherilyn Colleen interview Eddie Davis, who is VP of Business Development at FINSYNC, a business financing network, and he’s here in this podcast to free up more of your time from the pain of “keeping the books.”  Subjects discussed in Podcast include: How important is it for a small business owner to have a firm grasp on their business’ financi

Interview with Marketing Copy Guru Marisa Corcoran  Marisa Corcoran teaches experts and beginners alike on how to create copy that sells. A key issue for all home business owners is how to create compelling advertising and marketing copy. So are you ready to discover what to say and how to say it to magnetically attract your dream clients? Then you need Marisa Corcoran in your corner. In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Harvard graduate Marisa helps coaches and creatives craft their “uncopyable” messages. When not typing on her laptop, you can find Marisa analyzing a Real Housewives episode like its government policy and consuming inappropriate amounts of Nut-rageous bars. Richard “Capt’n” Henderson and Sherilyn Colleen interview Marisa Corcoran to learn more about how you can supercharge your marketing copy. Subjects discussed in Podcast include: Marisa Corcoran’s strange journey into copywriting Why actual copy is