Home Business Mag Radio

Most people “suck” at negotiations–even if they think they don’t; says today’s podcast guest. Negotiation is all about handling emotions in the moment, and how you’re used to handling your emotions is why you probably suck at negotiating. You can be an experienced negotiator because you’ve done it many times or a lucky negotiator who has managed to come out on top more often than not. But none of those things help you navigate the minefield of emotions—which means that when those emotions come up in a negotiation, you’re unprepared to handle them. Richard “Capt’n” Henderson and Shelby interview Gaëtan Pellerin (NavigatesGroup.com), who argues that negotiation isn’t about skills or knowledge, but about being able to perform under stress, while you’re experiencing emotions. Gaëtan Pellerin is the author of Mindful NEGOtiation: Becoming More Aware in the Moment, Conquering your Ego and Getting Everyone What They Really Want. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start

Interview With Health-Preneurs George Kramb and Patrick Frank It’s a start-up nation out there, and we cannot learn enough from all the different start-up stories out there. Start-ups in a particular industry can share unique lessons and business-building advise for any entrepreneur. George Kramb and Patrick Frank are co-founders of the healthcare start-up PatientPartner; and are Forbes 30 under 30 Entrepreneurs. Richard “Capt’n” Henderson interviews George and Patrick, who like to call out lessons learned that they could have never learned in any business school. Competing in an industry filled with plenty of competition provides numerous lessons learned that can help you. Furthermore, are there “start-up secrets” that George Kramb and Patrick Frank could only learn on the job? Let’s find out. Subjects discussed in podcast include: How they found themselves in the world of a healthcare industry start-up The bigger challenges faced in their start-up journey, particularly in its early stages Advise on having

As the home-based business world goes more online, the importance of video grows. Your marketing tool-box should contain a good balance of video content. Clients and colleagues have grown to expect video connections. But video content has its own nuances and difficulties and critical success factors. The big challenge comes down to answering this question: how do you make videos that your audience will respond to? You have to also link videos to your business brand and its content marketing. To help us in our candid-camera journey, Richard “Capt’n” Henderson interviews Dallin Nead. Dallin helps entrepreneurs and businesses create authentic, results-driven media so they can share their message and vision with the world. Subjects discussed in podcast include: Dallin Nead’s business helping clients create authentic, results-driver media Why should an entrepreneur use video in their marketing and business building? The first step in planning out an engaging video people will want to watch? Preferred platforms f

Interview with Luxury Marketing Expert Kathryn Porritt In your home business, have you ever thought about really thinking big? Or let’s take this one step further to dream of leaping from entrepreneur to icon? Let’s takes those first steps now. On today’s podcast we are joined by Kathryn Porritt (KathrynPorritt.com), the world’s foremost expert in luxury marketing and premium offers. Richard “Capt’n” Henderson interviews Kathryn, to discuss the importance of establishing authority and high-end market positioning; to commercialize your influence. If done right, you might even find yourself a luxury influencer and marketer! You can also discover ways to extend your brand with higher-end offers. Subject discussed in the podcast include: Operating her media company that focuses on luxury marketing and premium offers How can you produce a personal brand that utilizes social media and why is it necessary to do that? Building yourself up as a social media influencer, in your business niche why it is important to t

Interview with Author and Nationally Recognized Expert on Entrepreneurship According to today’s guest, for the 100 million Americans who want to be self-employed, the pandemic has created a unique opportunity. There is a HUGE increase in demand for service-based businesses, which are a major sector of the home-based business economy. The ongoing pandemic has also led to shuttering of businesses and new opportunities. Tra Williams - nationally recognized expert on entrepreneurship and author of Boss Brain— says that now is the perfect time to launch your own business. Richard “Capt’n” Henderson interviews Tra Williams (www.TraWilliams.com), to help the audience unlock their own “Boss Brain.” Subject discussed in the podcast include: How has the pandemic impacted entrepreneurship across America—revealing that traditional employment is not synonymous with stability? How did this same pandemic increase the opportunities for starting a service-based business? What are some of the better industries for launching

It’s no secret that cash flow is what keeps a business running. Ideally, businesses will have enough money coming in to keep the wheels turning. But that doesn’t always happen. When revenues and expenses don’t quite line up, like economic difficulties or when a business opportunity arises, business owners need to be able to access credit right away to handle these costs. This is why many entrepreneurs have small business credit cards. But using a business credit card requires using them smartly, or you can quickly get buried. To help us navigate the hazardous shoal waters of a business credit card, Richard “Capt’n” Henderson interviews Sue Tse, Manager of Tax & Advisory Services for 1-800Accountant (https://1800accountant.com). Sue is also one of those feared MBA’s! Subjects discussed in the podcast: Why should you open a small business credit card? What are some hazards to look out for when using a credit card? Smart business habits in using a credit card Good small business credit cards for a business

On the Home Business Podcast, we love start-up stories and advice. Much of the content on business start-ups focuses on getting up and started in a business in the shortest time possible. Often 6 months or less. But today’s podcast guest takes a longer more strategic view on moving towards being your own boss. Melinda Emerson is the author of Become Your Own Boss in 12 Months (www.becomeyourownbossbook.com) and has been described as “America’s #1 small business expert.” Richard “Capt’n” Henderson interviews Melinda Emerson, who discusses how a 12 month focus on becoming an entrepreneur can smooth out the road with all the complexities of a start-up. Subjects discussed in the Podcast include: The inspiration for writing her book, Become your Own Boss in 12 Months Why Melinda revised and expanded her book 12-month start-up focus: Key stepping-stones in transitioning to being your own boss Advice in creating a successful boss-making plan Why it was important to add book chapters on content, social media and se

As COVID-19 has driven us all more and more into a virtual world, optimizing your online presence is more important than ever to business success. Optimizing your online presence can result in major followings on social media, bringing new interest into your services, and filling your lead funnels with genuine prospects. It can be the difference between looking for work and being inundated with opportunities. But there’s just one question. How do you optimize your online presence in a way your competitors are not? Richard “Capt’n” Henderson and Shelby Cara interview Gen Z’r Luke Hyde (https://lukehyde.com), who sponsors the Small Business Digital Roadmap. Luke shares easy to understand advice on how to grow your business through better optimizing your online presence. Subjects discussed in the Podcast include: How Luke has been able to leap forward as a top Digital Marketer as a Young Generation Z-er Why is it important for a small business to optimize its online presence What exactly does it mean to optimi

Interview with Author and Tax Expert Courtney Epps Tax season seems to always be upon us year ‘round. So it’s always a good time for anyone, business owner or not, to look for ways to decrease your taxes or increase your revenue. Courtney Epps, takes this one step further by saying that you would be unwise not to own a business. Courtney Epps is a well known Chief Financial Officer, Ted Talk veteran, and author of the appropriately named More Relaxing Less Taxing. Richard “Capt’n” Henderson and Sherilyn Colleen interview Courtney Epps (CourtneyEpps.com), who share smart insights on how owning and operating a home-based business can help you in your overall tax liabilities position. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide) Subjects discussed in the podcast include: What motivated Courtney to write her book “More Relaxing Less Taxing” How Operating a home-based business can improve your tax

On the Home Business Podcast, we love Start-Up Success Stories. How about two Minnesotans from Lakeville - Levi Conlow and Robby deziel – who struck out west and found success. Their Lectric eBikes exploded onto the electric bike scene in 2019, and hit $14 million in sales their first year. Their start-up journey provides great lessons for anyone with a business idea who is afraid to take the leap. Despite their youth, they proved to be seasoned marketing pro’s and who were able to pretty much self-fund their venture.   [caption id="attachment_118663" align="alignright" width="300"] The Lectric XP Model[/caption] Richard “Capt’n” Henderson and Sherilyn Colleen interview co-founders Levi Conlow and Robby deziel on their exciting business-building journey (www.Lectricebikes.com). Subjects discussed in the podcast include: How they came up with the idea to start an electric bike company Getting their Lectric XP bike model to explode in sales during their first year of being in business Raising initial seed a

Interview with Cold Call Expert Nicole Attias No matter what your business, you must make cold calling part of that business. Social media platforms and email are all the norm in today’s communication – but none can replace the impact of your voice over the phone. NO ONE likes to pick up the phone and cold call, particularly when you might be cold calling someone you just met at a networking event. [caption id="attachment_111853" align="alignright" width="300"] Corporate Trainer and Consultant Nicole Attias[/caption] Along with getting motivated to make the cold call, you have to know how best to communicate in a cold call pitch. To get us up to speed in cold calling, Richard “Capt’n” Henderson and Sherilyn Colleen interview “cold call expert” Nicole Attias (www.prospect2win.com), who assists clients in recruitment, corporate training and sales. Subjects discussed in the podcast include: What exactly is influence marketing? How did Elma Beganovich get into influence marketing and rise to the top as an influ

In our post pandemic world, influencer marketing is growing in its importance to small business success. Influence marketing leverages social media to make more personal connections to your target audience. You can use influence marketing to grow your business, or perhaps “make the leap” to being an Influencer yourself. To learn more, Richard “Capt’n” Henderson and Sherilyn Colleen interview one the most knowledgeable and established influencers in the market, Elma Beganovich, Along with her sister Amra, these two megastar influencers, with over 2.2 million followers, are founders of A&E, a large digital agency (AmraAndElma.com). [caption id="attachment_104138" align="alignright" width="350"] Mega-Influencers Elma and Amra Beganovich[/caption] Subjects discussed in the podcast include: What exactly is influence marketing? How did Elma Beganovich get into influence marketing and rise to the top as an influencer? How exactly do influence marketers generate revenue (beyond sponsored posts)? What are some w

To win in business, you also need to win in life. Kelley Earnhardt Miller, is one of the most prominent businesswomen in NASCAR today. Kelley Earnhardt Miller has written a book DRIVE: 9 Lessons to Win in Business and in Life. As co-owner of JR Motorsports, Kelley knows what hard work, dedication, and thriving in a “man’s world” looks like. Born into racing royalty, Kelley learned how to stand on her own merit, to keep up with the family legacy. Richard “Capt’n” Henderson and Sherilyn Colleen interview Kelley Earnhardt Miller, who shares these hard-earned lessons in her new book, with advice that will help home-based entrepreneurs to thrive. Subjects discussed in the podcast include: Kelley Earnhardt Miller’s book DRIVE: 9 Lessons to Win in Business and in Life. What was it like growing up “Earnhardt” and being the daughter of racing royalty? After getting her “hands dirty” in NASCAR, why Kelley decided to write a book One key Lesson to win in life and in business - Be Authentic and Approachable Another ke

COVID-19 led to near shutdowns of social and economic activity, and nothing in the business world will be the same. According to today’s guest, Greg Reid, COVID-19 era calls for a new approach to business development, one that capitalizes on collaboration; (NOT) competition. Dr. Greg Reid is a world-renowned speaker, filmmaker, and entrepreneur[/caption] Richard “Capt’n” Henderson and Sherilyn Colleen interview Greg Reid, who is the author of the best-selling book, Three Feet From Gold: Turn Your Obstacles Into Opportunities. He asks the question: What are YOU not seeing? Episode Sponsor: EFM Worldwide * EFMWorldwide.com Subjects discussed in the podcast include: How can entrepreneurs turn pandemic obstacles into opportunities for business growth? Why is capitalizing on collaboration (not competition) crucial for business after covid-19? What strategies are key to staying profitable and afloat in the aftermath of COVID-19? The importance of working with solutions-based people. How can a business owner use

Interview with Brian Buck CEO of Scotwork North America Most all areas of our business world were turned upside down with the corona-virus. Working virtually is not easy. And neither is negotiating. Entrepreneurs must rapidly develop new negotiation skills for a new virtual world. If entrepreneurs are not equipped to negotiate when communicating virtually, the impact to the bottom line will reach far beyond today’s crisis. So how can your business equip itself to better negotiate virtually, and minimize financial impacts from COVID-19? Richard “Capt’n” Henderson and Sherilyn Colleen interview Brian Buck, CEO of Scotwork North America (www.scotworkusa.com), who has answers on how you can better negotiate when you cannot meet face-to-face. Subscribe to Home Business TV Subjects discussed in the podcast include: What is so stressful and challenging in negotiations that create problems in a virtual/video environment? How do you deal with conflict in a virtual negotiation? Body language - How can someone “read”

Interview with Keith Hall CEO of the National Association for the Self- Employed Keith Hall is president and CEO of the National Association for the Self-Employed - NASE. N A S E (www.nase.org) Represents over 27 million independent contractors, solo entrepreneurs, freelancers, small business owners and the emerging gig economy workers. Self-employed workers have been harder by COVID-19 than any other economic group in the country. So Keith Hall has some great observations and advice to share with our podcast audience, including an update on small business funding and support for COVID-19 impacts. [caption id="attachment_99648" align="alignright" width="150"] Step out of the un-employment line and into the self-employment line![/caption]   Richard “Capt’n” Henderson and Sherilyn Colleen interview Keith and discuss the opportunity he sees, as many Americans who have suddenly found themselves in the unemployment line will move to the self-employment line! Subjects discussed in the podcast include: Overview of

We love business start-up stories on the home business podcast. The COVID 19 crisis is leading to new bursts of ingenuity as entrepreneurs develop new products and services to adapt to a new stay-at-home world. To curb the cost and hassle of the new rush to buy home exercise equipment, Emily Fukunaga, has created a weight listing device that makes Campbell’s soup the center of your workout. Enter her Makeweight - a DIY dumbbell device that firmly holds food cans, fashioning a custom weight that’s adaptable to your curling and pressing ability. [caption id="attachment_99795" align="alignright" width="400"] The Makeweight home workout barbells.[/caption] Richard “Capt’n” Henderson and Sherilyn Colleen interview Emily, and learn about her “Fast Start-Up” story that provides lessons learned – including with Kickstarter - on quickly getting your product to market. Subjects discussed in the podcast include: Innovative home workout product the Makeweight via 3D Printing Emily’s story – working product development

The business world we live in is quite different from what it was just a few months ago. Today, non-essential businesses are mandated to work remotely, in hopes of combating the rise of the health pandemic. Panicked IT departments, as well as CEO’s and Founders, are scrambling to ensure their employees can access company servers; and communicate with colleagues and customers alike. Businesses no longer have years or even months to consider a shift in having employees work from home; it’s now a matter of survival to keep things moving. [caption id="attachment_98605" align="aligncenter" width="877"] Jed Ayres is CO of IGEL[/caption] To help us with key success factors to making remote working work, Richard “Capt’n” Henderson and Sherilyn Colleen interview Jed Ayres, CEO of IGEL (www.Igel.com), a leading software solutions company. Subjects discussed in the podcast include: How the pandemic is shaping the future of remote working A brief outline of the technology that supports working from home during COVID-19

Your influence as a small business owner is key to your long-term success. Too many home-based business owners neglect or don’t even think about how important their influence is to gaining clients and growing revenue. Now dropping a bombshell into the business of influence is the COVID-19 pandemic that will impact us for many months or even years. To build more influence in these times of working remote, we need to adapt new tactics and techniques. Richard “Capt’n” Henderson and Sherilyn Colleen interview Stacey Hanke (www.staceyhankeinc.com), to help us gain more influential reach during COVID-19. Stacey Hanke is author of Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday. Subjects discussed in the podcast include: How has COVID-19 shaken up the dynamics for business owners to build influence? Why are so many entrepreneurs not as influential as they think they are? How can we communicate with influence consistently in a virtual environment? What are the Top Three communication mistak

The coronavirus pandemic is slamming home-based businesses. Erin Joy says it’s time to join forces, educate one another, and find solutions for COVID-19 challenges. You can find business opportunities and better long-term prosperity. The coronavirus pandemic is slamming small and home-based businesses, and some may have to close their doors for good. But according to Erin Joy, founder and CEO of Black Dress Circle (www.BlackDressCircle.com), it’s time to join forces, educate one another, and find tangible solutions for these challenging COVID-19 tomorrows. From shifts in Business mindsets and customer messaging and expectations, to tangible technology for remote working, business owners can become more competitive and prosperous. Richard “Capt’n” Henderson and Sherilyn Colleen interview Erin Joy on how we can find business opportunities in the challenges of surviving through the COVID-19 pandemic and increase a business’s long-term prosperity. Subjects discussed in Podcast include: During the COVID-19 crisi