Home Business Mag Radio

Interview with Digital Marketing Expert Corey Morris: Do you Got ROI? Are you getting a Return on Investment – ROI – from your Digital Marketing? To survive as entrepreneurs, we must make digital marketing part of our promotional tool kit. Podcast guest Corey Morris is founder and CEO of Voltage Brands, a premier digital agency focused on digital marketing and websites (TheDMSP.com or Voltage.Digital). Corey has spent 20 years working in strategic and leadership roles focused on growing client brands with ROI-generating digital strategies. His industry leadership, client success, and community-focused work led to a Digital Marketing Association Marketer of the Year award. Corey will help us to improve our Digital Marketing, and get more ROI from it! Subjects discussed in podcast include: • Corey Morris’s journey into launching a digital marketing business • How he got started with digital marketing • Corey’s “START Planning Process” • Using START to develop a better Digital Marketing Plan • How does digital

Interview with Immigrant Entrepreneur and Legal Expert Catherine Delcin: The Home Business Podcast is about helping you succeed in a home-based business. That foundation starts by getting your business set-up for succeed; including its legal structure. Catherine Delcin (CatherineDelcin.com) is an expert in getting entrepreneurs set up to succeed. We also love success profiles on the podcast. Catherine Delcin has an Inspirational start-up story. Having immigrated to the U.S. from Haiti, she knows firsthand the value of opportunity and the determination required to turn one’s vision into reality. Subjects discussed in podcast include: • Catherine Delcin’s journey into her own business • Start-up challenges she faced and how she overcame them • Critical decisions when choosing the right business structure • Protecting your intellectual property • Steps involved in starting a business from a legal perspective • Common legal mistakes entrepreneurs make and how to avoid them • How Catherine helps entrepreneurs choo

Interview with Staffing Entrepreneur Erik Reid: As home-based entrepreneurs, we often have to become guerilla fighters in our businesses. This leads to adopting innovative ways to succeed in business. One innovative way is to “flip the model” in the industry you want to break in to. Flip that model and break the chains that hold you back from succeeding in your targeted market. A Case in point is Erik Reid, one of the two brains behind the company Virtustant (Virtustant.com). Erik Reid, along with his partner Kevin Wright, run Virtustant, a company that’s connecting businesses with top remote talent in regions like Latin America. What’s most intriguing is how they’re flipping traditional hiring models to launch and grow Virtustant. Subjects discussed in podcast include: • Erik Reid’s Inspiration fo launching Virtustant • How Erik flipped the model to gain a foothold in the hiring industry • Toughest challenges to overcome in launching the business • Going head-to-head with other hiring companies after flipp

Interview With Mindset & Manifestation Mentor Scott Haug: As a home-based entrepreneur, do you ever stop and think about how you can reach the next level of your own human potential? Podcast guest Scott Haug (ScottHaug.com) can show you how to shift your mindset to achieve greater potential. He’s an expert in giving entrepreneurs a visual path to achieve real results through using the art of manifestation and laws of attraction. With hundreds of thousands of followers on Youtube, TikTok, and Instagram, Scott Haug is a thought leader in shifting mindsets. He is renowned for his ability to show anyone how to apply a mindset shift to truly impact his or her life – and business! Subjects discussed in podcast include: • Scott Haug’s personal journey to becoming a thought leader • What inspired Scott to form a company based on coaching towards manifestation • How manifestation and the laws of attraction work • How to attain real results through using these ideas • The art of visualization • Why mindset is so im

Interview With Leading Guru’s on How Couples Can Work Together Better in Business: Couple-Preneurs – If you are running a home-based business and living with a significant other, married or otherwise, chances are you are both “Couple-Preneurs”. It’s tough to keep business and pleasure totally separate. To meet this challenge we talk with Kyle & Ariel Tresch, who are the founders of a mentorship company appropriately named Couplepreneurs (KyleandAriel.com). Kyle & Ariel equip other entrepreneur couples with the strategies to grow without growing apart in the process. They will help you discover how to turn your working dynamic as a couple into your ultimate competitive advantage in business. Subjects discussed in podcast include: • How Kyle & Ariel became the leading guru’s in couple-preneur relationships • Key things they do in their business to help couple-preneurs • Ways to stay on the same page & thrive as an entrepreneurial couple? • Working together efficiently when you have different per

  Interview with Ryan Parsons, CEO of Franchise Company Evive Brands: There are few START-UP options better than becoming a franchise owner. Most franchises can be operated home-based. To help us learn more about franchising we are joined today by Ryan Parsons, CEO of Evive Brands (EviveBrands.com). Ryan is leading Evive Brands, that helps provide franchisees with the tools and support needed to unlock growth potential. He’s well positioned to give us a cutting-edge perspective on how YOU can unlock potential as a franchisee. Subjects discussed in podcast include: • How Ryan Parsons ended up a CEO in the franchise business sector • Why home-based franchising has so much potential today • Low-risk entry strategies to launch a franchise • key success strategies for working with a franchisor • “Plug and play” franchise benefits for home-based entrepreneurs • Tools to unlock growth potential in a franchise • The importance of vendor partnerships • Scaling from a single operation to multiple franchise units • Ho

Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding: We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa's journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring. Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment. Subjects discussed in podcast include: • Melissa Core-Caballo’s exciting entrepreneur journey • Critical turning points t

  Interview with Author and Entrepreneur James Harold Webb:     Redneck Resilience – The phrase drives home the importance of building resilience in these uncertain times, in whatever business you operate. Podcast guest James Harold Webb is the author of the book “Redneck Resilience.” He talks about the critical issue of your business’s resilience to better navigate uncertain times. In addition to being the author of “Redneck Resilience: A Country Boy’s Journey To Prosperity.” James Harold Webb (www.JamesHaroldWebb.com) has a great entrepreneur success story across many different businesses, including health care outpatient services, extensive franchising businesses, and in the fitness industry.   Subject discussed in podcast include: • The inspiration for writing “Redneck Resilience” • Challenges to business owners in uncertain times • Contingency plans and strategies to navigate uncertain times • Diversifying your business to protect you when times are difficult • An entrepreneur’s mindset that helps n

Interview with Author, AI Expert and Serial Entrepreneur Colin C. Campbell: Artificial Intelligence – AI – is transforming everything in our world, and that means the world of Home Business too. An upside to this upheaval is that AI is opening up huge opportunities for home-based entrepreneurs who recognize the challenge. Simply put, Colin C. Campbell believes AI will create a new generation of millionaires. Colin C. Campbell (www.ColinCCampbell.com) describes himself as a serial entrepreneur and is author of the award-winning book “Start. Scale. Exit. Repeat. Serial Entrepreneurs’ Secrets Revealed!“ He also leads the Startup Club, where he shares his experiences with almost one million members. Subjects discussed in podcast include: • Introduction to AI and Startups • How has the advent of ChatGPT 3.5 impacted startups over the past year and half? • Business Planning: Benefits of using AI to help create your business plan. • Lead Generation: How can AI help generate effective sales communications for start

Interview with Author and Behavioral Management Specialist James I. Bond Can you turn your ordinary ideas, products and sales pitches into blockbusters of persuasion by using “brain science?” James I. Bond says YES! He’s the author of Brain Glue: How Selling becomes much easier by Making Your Ideas “Sticky.” (www.YesBrainGlue.com) Besides being an author, James I. Bond is a leading behavioral management specialist, TEDx speaker, Score Counselor, and has appeared on many major news outlets. Brain Glue was a Publisher’s Weekly finalist for Best Business Book of the Year. Subjects discussed in podcast include: • What exactly is “Brain Glue?” • The 14 natural triggers to activate emotion centers in your audience’s brain, where decisions are made • Examples of how to apply brain glue principles to influence your prospects • How can you create powerful slogans as part of the glue? • Can you improve business success by simply changing the names of your products or sales pitches? • How to achieve long-term sales a

Interview with Author, Money Expert and Podcaster Laura Adams Over 80% of small businesses have just one employee — the owner. Does this sound like your business? That’s why it’s more important than ever for solopreneurs to protect their finances. Laura Adams is the best-selling author of Money-Smart Solopreneur – A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers. Visit LauraDAdams.com or Finder.com Laura has been featured on most all major news outlets, including ABC, Bloomberg, CBS, FOX, the Wall Street Journal, Washington Post, and many more, and she hosts the top-rated “Money Girl” Podcast. Subjects discussed with Laura Adams in podcast include: • Why do so many solopreneurs neglect the long-term well-being of their personal finances? • Retirement accounts in building a secure financial future • The financial challenge with insurance, be it health or life • Key ways to create a “self-employed benefits package” • What are first steps to shoring-up your personal finances with a be

We love entrepreneur success stories on the Home Business Podcast. And what’s there not to love in a business journey that began with a $25 thousand dollar loan from a loan shark? Meet Julie Roy (TheJulieRoy.com), best-selling author of The Multi-Million Dollar Mompreneur - Achieve Business Mastery, Uncommon Freedom and Legacy Wealth. Julie Roy is an author, mom, wife, business owner, business mentor, speaker, podcaster and coach. Julie Roy shares takeaways from her journey to financial freedom and a fulfilling life. While offering insights and concrete action items to help anyone striving to propel their business too. Subjects discussed in podcast include: • What inspired Julie Roy to write The Multi-Million Dollar Mompreneur? • The importance of beginning with the end in mind • Setting ambitious yet achievable goals • Maximizing your ROL— “Return on Life.” • How being a mother is integral to Julie’s sense of identity as a successful businesswoman • What’s fundamentally wrong with striving to balance work a

Interview with Leading Advertising CEO Jeff Swartz Are you ready to learn how Geofencing and other Digital marketing tactics can grow your business? Then let’s say hello to Jeff Swartz, CEO of Ethic Advertising Agency (www.ethic-ads.com). Jeff Swartz is also an advertising entrepreneur, ad tech creator, and Founder of Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. They’re ranked among the 50 best agencies in the U.S [caption id="attachment_167824" align="alignright" width="400"] Jeff Swartz is CEO of Ethic Advertising Agency and an expert on Digital Advertising[/caption] Subjects discussed in podcast include: • What exactly is Geofence advertising? • How can small businesses take advantage of GeoFence technology? • Good first steps to get started with geofence advertising • Qujam - the first do-it-yourself Geofence Advertising platform for small businesses. • What’s the latest on the of foundation of digital marketing - display banner ads? • Should you do

Interview with Ann Lightfoot and Kate Pawlowski [caption id="attachment_160570" align="alignright" width="300"] Ann Lightfoot and Kate Pawlowski are the Dynamic Duo behind Done ^ Done Home[/caption] Do you want to learn more about the social media success secrets and BIZ-building story of this mother-daughter dynamic duo? Done & Done Home is a professional organizing and decluttering business owned by mother-daughter team Ann Lightfoot and Kate Pawlowski. Whether getting ready to put your home on the market, managing an estate, preparing to move, or just in need of a thorough clear out – Ann and Kate’s multi-million dollar Done & Done Home (www.DoneAndDoneHome.com) handles it all. Subjects discussed in podcast: • How their business was born when a friend needed help with a move • What started as a mother/daughter duo organizing closets and hauling trash has turned into a multi-million dollar business • Company business operation that currently employs 18 women • Their first online course successfully

The online competition for attention and engagement has never been more intense. And the rapid rise of Artificial Intelligence - AI - is exponentially increasing the challenge. To stand out from the crowd and compete, home business owners must get their business - and its brand - AI-ready. Nothing is going to shock up our home business world more than Artificial Intelligence. And who better than Karen Tiber Leland to help get us ready for AI? Karen is founder of Sterling Marketing Group (www.SterlingMarketingGroup.com) and best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen has been interviewed by the Today Show, CNN, Fox News and Oprah. She has presented at TEDx and many well-known colleges. Subjects discussed in podcast include: • What should any home-based business owner understand about AI? • A first AI step is to teach Google who you are • Seven straightforward steps to prepare a business brand for AI • Taking a fresh look at your target audience • Creating

On the Home Business podcast, we love entrepreneur success stories. James Rosseau hits that target. James Rosseau is a hip-hop media owner, CEO and author of the new book Success on Your Own Terms: 6 Promises to Fire Up Your Passion, Ignite Your Career and Create an Amazing Life. (www.jamesrosseausr.com) James shares an inspiring blend of personal setbacks and triumphs, smart strategies, and lessons learned on his way from a North Philadelphia neighborhood to a Fortune 100 boardroom. Subjects discussed in podcast include: • Being a Christian hip-hop media owner • Perspectives gained from being on a Fortune 100 boardroom • Inspiration behind authoring his book “Success on Your Own Terms” • Embracing your passion • Performing with progress versus perfection • Fulfilling the promise to “Parlay Your Platform” • Promoting with a purpose • Putting your success plans into action • One thing a listener can do to achieve success on his or her own terms Episode Sponsor: Safety Technology * https://SafetyTechnology.or

Efficiency Bitch! There, I said it. But before you think I’m bad-mouthing my guest, Melissa Leon, know that she is the author of Efficiency Bitch - How Ambitious Women Can Have It All Without Doing It All. She uses the letters B.I.T.C.H. as an acronym to define the five areas she focuses on to live the life she designed: Bank, InBox, Time, Connection, and Harmony. Melissa has even trademarked the phrase! Melissa Leon is a 20-year corporate finance professional, a mother of three, an author, a small business owner, and a lover of as she says “having her cake and eating it too.” Melissa is the owner of Two Sense Consulting (www.TwoSenseConsulting.com) as its CFO. Melissa Leon has learned to be an expert on balancing life between work and family. Subjects Discussed in Podcast Include: • The heart of BITCH - "having your cake and eat it too?" • Tips for women to better manage money and personal finances • How can a female entrepreneur better manage her time and what Melissa calls their “inbox of life”? • The imp

Have you had a “Wonder Hell” moment? That time when you have achieved success, which gives you an increased hunger for something bigger? Which leads to a great deal of uncertainty, self-doubt, anxiety and stress. According to best-selling author, international speaker and renowned life coach Laura Gassner Otting (www.lauragassnerotting.com), success is wonderful, but it's also “Hell.” So she has a new book Wonderhell, Why Success Doesn't Feel Like It Should . . . and What to Do About It. Laura dares audiences to find their voice, and generate the confidence needed to tackle larger-than-life challenges. She wants to help you to lead, manage and mentor others to achieve increased business success. Laura’s TEDx on Wonderhell was chosen as an Editor’s Pick, and is quickly approaching 1M views;, and was featured on the TODAY Show, Good Morning America, Oprah Daily, Harvard Business Review, and others. Subjects discussed in Podcast Include: • “Impostor syndrome” - How do we overcome it? • Make your own luck throug

Are you using Instagram to maximum marketing effect in your Home-Based Business? Let’s let Corey Walker, author of Instagram for Business for Dummies, show us the way. Instagram is a dominant social media platform, particularly for businesses. Instagram also seems to be challenging the longtime dominance of Facebook. A few questions to ask: what are effective ways to use Instagram, why should we invest in Instagram, and what is a good posting frequency? Richard “Capt’n’” Henderson interviews Corey Walker, owner of The Marketing Specialist (www.TheMarketingSpecialist.com). She gives practical advice on how to better your reach with Instagram. Subjects discussed in podcast include: • What are the most effective ways to use Instagram right now? • Why should a business invest in Instagram? • Success factors for creating a good Instagram post • How can businesses find the time to post lots of Instagram content? • What exactly are “Reels” and how can these help you in your business? • One thing a podcast listene

After 12 years of modeling on the QVC channel, what is a model to do? Tara Lassiter decided to trade fashion modeling for funnels. Tara found that by launching an online business with the help of funnels, this helped her escape what she calls her “golden handcuffs.”  Today Tara Lassiter helps entrepreneurs achieve time freedom by packaging their talents into digital products, building life-first businesses, & growing impactful personal brands. Richard “Capt’n’” Henderson interviews Tara (www.TaraLassiter.com) on how you too can “up your digital marketing game” with funnels.  Subjects discussed in podcast include: •    How Tara made the leap from QVC model to digital marketer •    How did acting & modeling make Tara a better marketer? •    Where should entrepreneurs look to get started in online marketing? •    The basics behind using funnels for lead generation   •    How can a budding entrepreneur create a simple lead funnel? •    Building “sustainable traffic strategies” that are linked to funnels