Rework

In a world dominated by virtual interactions, coming together in person offers an opportunity to foster deeper human connections that are impossible to achieve through any other means. Jason Fried recently took the stage in Vancouver and David Heinemeier Hansson did the same at Rails World in Amsterdam.Today, they join Kimberly Rhodes to share their unique perspectives on life beyond the digital realm. Listen in for their valuable tips for making the most of attending or speaking at conferences and embracing the personal growth that comes from stepping out of your comfort zone.Check out the full video episode on YouTubeKey Takeaways: The importance of real-life interactions to point out what's lacking in our digital-first world. The transformative power of in-person connection to reshape perceptions, and foster deeper human connections.The value of public speaking for the speaker: how speaking at conferences can help speakers distill their knowledge, engage with their audience, AND challenge themselves.W

Have you ever wanted to bid farewell to bothersome emails without the hassle of unsubscribing or composing polite "please stop emailing me" requests?Today 37signals' co-founders, Jason Fried and David Heinemeier Hansson, join host Kimberly Rhodes to walk listeners through HEY's newest addition that allows users to express their email frustrations unconventionally. Introducing the 'Fuck No' feature for those instances when a simple "no" just won't suffice. Listen in as Jason and David delve into the concept of Easter eggs—those hidden surprises that infuse a touch of edgy enjoyment into software. Then discover how this feature has emerged as a compelling reason for both newcomers and returning users to explore HEY as their email solution. If you've ever wanted a playful solution to solve an age-old email dilemma, tune in!Check out the full video episode on YouTubeKey Takeaways: The 'Fuck No' feature in HEY: offering unapologetic email management with

This episode kicks off with the Underdog Challenge winner sharing the unconventional strategies that enable his small business to take on their larger competitors.Then, 37signals' co-founders, Jason Fried and David Heinemeier Hansson, sit down with host Kimberly Rhodes to delve into the power of building an audience through authentic content.Jason and David share the secret of building a genuine connection with your audience and the importance of having "skin in the game" in content creation. Listen in as they walk listeners through the vital components of organic content creation to engender trust and resonate with your audience in a landscape overflowing with "content marketing BS."Check out the full video episode on YouTubeShow Notes: [00:00] -Kimberly welcomes Christian Hyatt, the co-founder and CEO of cybersecurity company Risk3sixty, as the winner of 37signals' Underdog Challenge.[03:16] - Christian shares his top tip for underdogs.[03:50] - Kimberly awards one year of Base

"Ideas are immortal. They last forever. What doesn't last forever is inspiration. Inspiration is like fresh fruit or milk: it has an expiration date,” - from Rework, by Jason Fried and David Heinemeier HanssonOn this episode, Jason Fried and David Heinemeier Hansson, the Co-founders of 37signals, sit down with host Kimberly Rhodes to share their perspective on the fleeting nature of inspiration with insights from the chapter called "Inspiration is Perishable" in their book, Rework.Listen in to discover why Jason and David liken inspiration to rocket fuel and offer advice to prevent smothering your best ideas with unnecessary tasks. They also explore team motivation and share the secret behind their enduring 20+ year working relationship. Tune in to learn how to seize the moment when inspiration strikes, make the most of it, and avoid wasting its potential. Check out the full video episode on YouTubeShow Notes:  [00:00] - Kimberly introduces the topic of the show today, from the book, Rewor

Company culture is more than just a buzzword or a section in your employee handbook. It's not something you can just write down and expect to manifest. It creates itself organically, through the attitudes and actions of your team that define how you work and more importantly how you work together. Today, Jason Fried and David Heinemeier Hansson, the Co-founders of 37signals, sit down with host Kimberly Rhodes to share their perspective on the pivotal distinction between 'wanting' the right culture and actively 'doing the work' to foster a positive culture that truly reflects your values.  Listen in as they share what they look for in character and contributions when hiring new members for the team and how they assess whether a person will enhance or detract from the company's culture and operations.And for those facing the tough question of whether their company culture ‘sucks’, they provide valuable insights into the hard choices, and uncomfortable conversations that drive meani

In this episode of Rework we're turning the spotlight onto you, our listeners, with another episode of listener questions. Today, Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, to pull back the curtain on the intricacies they faced when hiring a COO for their team, and the intuition-driven decision making they used to ensure their new hire would be a good fit and complement the team. Plus, how to help your company get started with working in six-week cycles, and adapting product development principles to professional services companies.Listen in to explore Jason and David's unconventional yet remarkably effective strategies for business development and growth.Show Notes:  [00:00] - Kimberly introduces the topic for today’s podcast, listener questions, with a question from Justin who asks, "I saw that you hired a COO in 2021 after not having someone in that role for a while. What’s the 37signals approach to executive hiring?" [00:46] -

In a world where subscriptions have become the norm for everything from streaming services to heated car seats, the team at 37signals recently unveiled a new venture that's poised to reintroduce the notion of software ownership with a pay-once model called ONCE. Today, Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals to introduce ONCE to listeners of the show. Listen in for a behind-the-scenes look at the driving principles, unique challenges, and potential impact of David and Jason's vision to offer simpler, more user-centric software, that they hope will transform the digital landscape and empower users worldwide. Check out the full video episode on YouTubeShow Notes: [00:00] - Kimberly opens the show, with the team introducing ONCE today on the show.  [00:25] - Jason clarifies exactly what ONCE is.[01:16] - Inundated with software subscriptions? Why 37signals is aiming to reintroduce software ownership with a pay-once model. [02:03] - The shift

In our recent episodes, we've been talking about the principles of Shape Up – the cornerstone of 37signals' product development philosophy. We've explored the art of crafting a pitch and the decision-making process that takes place at the betting table. Shape Up acknowledges that there's always more work than time allows, and on today’s episode, we’re zeroing in on a critical aspect of the Shape Up philosophy—when to stop tinkering and take the leap and ship.Join Kimberly Rhodes and 37signals co-founders Jason Fried and David Heinemeier Hansson as they share their wisdom on the ever-present dilemma of shipping on time versus shipping perfect, and the fine balance between must-haves and nice-to-haves in product development. Plus, the value of Hill Charts in Basecamp to keep you tethered to the reality of where your project truly stands.Listen in as Jason and David provide practical strategies to master the art of timely product delivery that doesn't sacrifice quality to ensure your tea

Recently 37signals co-founders David Heinemeier Hansson and Jason Fried found themselves at the center of an unexpected internet storm. It all began when David made a significant announcement: Turbo 8 would no longer be using TypeScript. What followed was a whirlwind of controversy and social media fireworks.  In today's discussion, Kimberly Rhodes sits down with Jason and David to unpack the impact of social media on these types of discussions and the broader implications of these online controversies on open source contributions. Check out the full video episode on YouTubeShow Notes: [00:00] - Kimberly opens up the discussion, sharing the recent announcement made by David, that Turbo 8 would no longer utilize TypeScript and the resulting online controversy.[00:33] - Jason shares his reaction to the drama unfolding and offers kudos to David for handling the storm with grace.[01:34] - David shares how it all began with eternal debate: dynamic vs. static languages, strong vs. weak typing, and 37signals is

Picture this: a dimly lit room where velvet-robed figures gather in secret to make decisions of paramount importance as the fate of the pitches for the next product development cycle hangs in the balance. The "betting table” – where the formalized pitches for each six-week work cycle are selected – might seem mysterious but we're about to unravel its secrets. Listen in as host Kimberly Rhodes sits down with 37signals co-founders Jason Fried and David Heinemeier Hansson to explore the unique inner workings of the "betting table" and how this process shapes each product development cycle.Tune in to discover 37signals' approach to selecting and refining projects at the "betting table."Check out the full video episode on YouTubeShow Notes: [00:00] - Today on the podcast, the discussion focuses on the betting table and how the decisions are made about which pitches are selected and which projects to schedule.[00:42] - Jason shares what the betting table is. [02:26] - The betting

If you've been following the Rework podcast, you're undoubtedly acquainted with the concept of Shape Up, a cornerstone of 37signals' approach to product development.In this episode, we delve into a core component of Shape Up: the delicate art of crafting a pitch.Join Rework host Kimberly Rhodes as she sits down with 37signals founders, Jason Fried and David Heinemeier Hansson for a conversation encompassing everything from the essence and purpose of a pitch to the step-by-step process of constructing a finely tuned pitch. Listen in as Jason and David  walk listeners through Shape Up's five-point compass for an effective pitch: problem, appetite, solution, rabbit holes, and no-gos, plus insight on how to use “tracer bullets” to manage the balance between scope and execution while avoiding the pitfalls along the way. Check out the full video episode on YouTubeShow Notes: [00:00] - Kimberly introduces listeners to Shape Up, and the topic of the day: "writing a pitch" for product dev

In this episode of Rework, host Kimberly Rhodes sits down with 37signals founders Jason Fried and David Heinemeier Hansson to hear about the company's fondness for underdogs – small businesses that are scrappy, do more with less, and use creativity over big budgets. If this sounds like you, we'd love to hear from you and just might have you on an episode of Rework to share your story. Plus, the lucky winner will get one year of Basecamp Pro Unlimited on us! Here's what you need to know:How to EnterTo participate, share your underdog story by commenting on the official contest post on LinkedIn or Twitter (X).Your entry should include a single photo of your team in action and a description of your underdog story, with a maximum of 500 words.To complete your entry, you must either:Share your story on your own LinkedIn or Twitter profile using the hashtag #UnderdogChallenge and tag the official @37signals account in your post, orFill out the form on Basecamp’s official “Underdog Challenge” contest

Bugs are an inevitable part of complex software and aiming for complete bug-free perfection is not only unrealistic, but it hinders progress and product delivery.In this episode of Rework, host Kimberly Rhodes sits down with 37signals founders, Jason Fried and David Heinemeier Hansson to discuss why you need to be realistic about bugs in software development. Listen in as David and Jason offer a behind-the-scenes look at the two-tiered approach to handling bugs in their software at 37signals and their triage plan for determining which should be fixed, when, and by whom.Tune in to uncover strategies to manage your customers' expectations while dealing with bugs WITHOUT deviating from your product roadmap Check out the full video episode on YouTubeShow Notes: [00:00] - Kimberly opens the show and shares the topic for discussion, that bugs in software are normal. [00:27] - David shares why you need to be realistic about bugs in software development.[01:18] - Bugs, a natural side effect of software. [02:08]

Knowing when you're in over your head and recognizing when a project has gone off the rails are crucial aspects of successful project management. But what are the red flags to watch for to prevent project derailment and how can you tell if a project is doomed to fail—even before you start? This week, Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, sit down with host Kimberly Rhodes to discuss the challenges of project management and share valuable insights on how to stay focused, recognize red flags early on, and foster creative problem-solving in order to see a project through to completion. Listen in as they reveal the importance of finishing tasks before adding new ones, the pitfalls of multitasking, and the magic of setting clear endpoints. Plus they share Basecamp's tool for facilitating project monitoring without time-consuming meetings or derailing check-ins.Tune in for practical solutions for rescuing a project before it's too late! Check out the full video episo

Unlike some tech giants that have notoriously pulled the plug on beloved products (remember Google's sudden discontinuation of Google Reader?), 37signals takes a vastly different approach with their pledge to support ALL of their products for the life of the internet.This week host Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, to explore the importance of longevity and trust in the SaaS industry.Drawing parallels to iconic brands like Porsche and Rolex, Jason and David take a deep dive into the challenges of product discontinuation and its impact on loyal customers. From Ta-da List to Basecamp, listen in as they reveal the principles that drive their support decisions and why longevity matters when building a brand that customers will rely on for decades.Check out the full video episode on YouTubeShow Notes: [00:00] - Kimberly introduces the podcast and the topic of 37signals' core principle to maintain its products until the end of the intern

In today's fast-paced information-saturated world, advice is abundant, but it can be difficult to determine which sources are truly reliable.This week, Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, join host Kimberly Rhodes to discuss the challenges of navigating the ever-growing sea of advice and how to choose the right guidance for your journey.Listen in as they share their thoughts on the expiration date of advice, the dangers of following someone else's prescribed path, and the value of trusting your own instincts.Watch the Full Episode on VideoShow Notes: [00:00] - Kimberly opens the show and introduces listeners to the topic of finding reliable business advice in today’s digital age. [00:40] - Jason shares why he wrote Advice Expires and why he and David are the wrong people to ask for advice about starting a business. [02:14] - David shares how the Internet's craving for content leads to conflicting advice and the value of trusting your own instincts.[04:16] - I

You’ve no doubt heard the 37signals team talking about leaving the cloud. Well, now the transition is complete!In this episode of Rework, 37signals co-founder David Heinemeier Hansson and Director of Operations Eron Nicholson sit down with host Kimberly Rhodes to discuss the unexpected speed of the move, the decisions, the hurdles they faced, and the behind the scenes of the meticulous process of moving their major applications, including those that had never before been run outside the cloud.  Tune in as they share the secrets behind their successful approach and the unexpected trick that allowed them to tackle individual components without risking major disruptions. Plus, they address questions from listeners, covering topics such as backups, physical resets, and the future of their infrastructure. Listen in for an eye-opening conversation that challenges the prevailing narratives of the cloud era and delves into the untapped potential of running your own infrastructure. Show Notes:  [00:00] - Kimberly sits

This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, join host Kimberly Rhodes to answer listener questions from the recent episode about Two-Person Teams. They tackle topics ranging from two-person team collaboration techniques to their innovative approach to team cooldown periods and the benefits for individuals and the overall project workflow. Listen in as they discuss their journey in refining the on-call process and the power of "spring cleaning" to address unresolved issues. Tune in to this episode for valuable advice based on questions asked by listeners like you.Show Notes: [00:00] - Kimberly dives into today’s episode with more listener questions sourced from various platforms beginning with Kenneth from LinkedIn and his question about how a two-person team can be resilient to vacation, sickness, and turnover.  [00:42] - Jason shares how having multiple two-person teams and time-boxed cycles allows for handling absences. [02:52] - "Scope is this magical flexi

When should small business owners start paying attention to AI? Is immediate action necessary, or are we already behind? In today's episode, 37signals co-founders Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to discuss the landscape of AI and its implications for businesses. From the impact on small business owners to the ever-present question of falling behind, David and Jason explore the potentials and limitations of AI and its present and future impact on how we use technology. Tune in to learn how Jason and David are currently using AI and the importance of curiosity and safety when implementing AI tools in your business.  Show Notes: [00:00] - Kimberly introduces the topic of AI and its relevance to small business owners.[00:41] - Jason emphasizes curiosity over fear and reassures listeners that they are not falling behind in the world of AI.[01:26] - David acknowledges the hype and FOMO surrounding AI but highlights how easy it is to get started.[02:00] - The incredib

Time is a valuable resource that often leaves us longing for more hours to conquer our ever-expanding to-do lists. The relentless stream of emails, meetings, and responsibilities can easily hijack our concentration, reminding us that while we have 24 hours at our disposal, we don't have 24 hours of attention a day.In this episode of the Rework podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson sit down with Kimberly Rhodes to present the concept of "bucketing" your time to make the most of your valuable hours. Tune in as Jason and David share their personal experiences with effective time bucketing, how they've successfully applied this strategy at 37signals, and the unique features offered by HEY, that allow users to manage their email within designated time buckets.Listen in to learn about the transformative power of time bucketing and escape the chaotic distractions for more control over your schedule, enhanced productivity, and a more balanced approach to work. Sho