Sinopse
Discover how to use inbound marketing to drive more traffic to your website, convert traffic into leads, and nurture those leads into delighted customers. Each week in the Inbound Marketing Today podcast, well discuss best practices of marketing your business online. Well interview leading industry experts. And well take time to answer our listeners questions. If youre a CEO or Marketing Director looking to take your company to the next level, be sure to subscribe to the Inbound Marketing Today podcast! Also find us on the web at http://inboundmarketingtoday.com.
Episódios
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037: 5 Basic Steps To Get Started With Marketing Automation
14/12/2016 Duração: 09minWelcome to Episode 37 of the Inbound Marketing Today podcast. Today we will discuss 5 basics steps to get started with marketing automation. What you’ll learn in today’s episode: What marketing automation is What Hubspot is and why you should partner with a Hubspot Agency Five basics steps to get started with marketing automation How marketing automation can help your business Importance of capturing leads on your website Why you should set up automated email The amount of emails you should be sending Visit our website at www.InboundMarketingToday.com.
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036: 7 Common Blogging Mistakes To Avoid Making
07/12/2016 Duração: 11minWelcome to Episode 36 of the Inbound Marketing Today podcast. Today we will discuss seven common blogging mistakes to avoid making. What you’ll learn in today’s episode: Importance of blogging for your business Mistakes to avoid How making these mistakes can hinder your blogs performance How often you should be blogging How adding a good heading can attract people to your blog Importance of adding visuals to your blog posts Visit our website at www.InboundMarketingToday.com.
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035: 5 Inbound Marketing Trends to Watch for in 2017
30/11/2016 Duração: 11minWelcome to Episode 35 of the Inbound Marketing Today podcast. Today we will discuss 5 inbound marketing trends to watch for in the new year! What you’ll learn in today’s episode: 5 different trends to watch for in 2017 What native advertising is and why you should use it Importance of personalization Power of user generated content and different examples What a chat bot is and examples of companies that use them Visit our website at www.InboundMarketingToday.com.
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034: 7 Tips to Maximize Your Marketing Funnel
23/11/2016 Duração: 08minWelcome to Episode 34 of the Inbound Marketing Today podcast. Today we will discuss 7 Tips to Maximize Your Marketing Funnel. What you’ll learn in today’s episode: What a marketing funnel is and why you should be using one Importance of consistent branding What a customer journey map is How you can use content as a funnel Examples content you can use for your marketing funnel Why you should be using paid & unpaid ads Why you need a CRM tool in place Visit us online at www.InboundMarketingToday.com.
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033: 3 Keys to Getting Your Local Business Ranked on Google
16/11/2016 Duração: 09minWelcome to Episode 33 of the Inbound Marketing Today podcast. Today we will discuss 3 keys to getting your local business ranked on google. What you’ll learn in today’s episode: Why it's important to rank high on Google How to see if you have claimed your Google Importance of Google reviews Why you should be part of online business directories Importance of keeping "NAP" consistent on Google. Visit us online at www.InboundMarketingToday.com.
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032: 5 Holiday Marketing Tactics To Increase E-commerce Sales
09/11/2016 Duração: 08minWelcome to Episode 32 of the Inbound Marketing Today podcast. Today you will learn 5 holiday marketing tactics to increase e-commerce sales. What you’ll learn in today’s episode: Why it's important to know your customers Timeframes in which people purchase their gifts at over the holidays Why coupon codes will encourage your customers to buy The role social media plays in holiday sales Visit our website at www.InboundMarketingToday.com.
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031: 5 Quick Tips To Get More Subscribers To Your Blog
03/11/2016 Duração: 06minWelcome to Episode 31 of the Inbound Marketing Today podcast. In this episode we give you 5 quick tips to get more subscribers to your blog. What you’ll learn in today’s episode: How we can encourage people to subscribe to your blog Benefits of using Hubspot How adding a simple checkbox can get you more subscribers Examples of action phrases and how they can hep you What social proof is and why you would want to use it Visit our website at www.InboundMarketingToday.com.
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030: 7 Elements That Make A Successful Landing Page
26/10/2016 Duração: 07minWelcome to Episode 30 of the Inbound Marketing Today podcast. In this episode we will give you tips for creating a successful landing page. What you’ll learn in today’s episode: 7 elements that make a successful landing page Importance of a good headline & sub-headline Benefits of using images / video Why you should include testimonials Why you need to look legit Tips for creating a great call to action Benefits of a great landing page Visit our website at www.InboundMarketingToday.com.
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029: 7 Quick Tips to Improve B2B Lead Generation
21/10/2016 Duração: 08minWelcome to Episode 29 of the Inbound Marketing Today podcast. In this episode we discuss 7 quick tips to improve B2B lead generation. What you’ll learn in today’s episode: What a call to action is and some tips for using them Tips for repurposing content How A/B Testing can work for your business Visit our website at www.InboundMarketingToday.com.
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028: How To Increase Website Conversions With Retargeting Ads
12/10/2016 Duração: 10minWelcome to Episode 28 of the Inbound Marketing Today podcast. In this episode we will discuss how you can increase website conversions with retargeting ads. What you’ll learn in today’s episode: What retargeting is What pixel-based retargeting is Examples of retargeting for different industries Visit us online at www.InboundMarketingToday.com.
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027: 15 Ideas For Lead Magnets That You Can Use For Your Business
05/10/2016 Duração: 10minWelcome to Episode 27 of the Inbound Marketing Today podcast. In this episode we will give you 15 different ideas for lead magnets that you can use for your business. What you’ll learn in today’s episode: What a lead magnet is and why your business needs them 15 different lead magnet ideas Visit us online at www.InboundMarketingToday.com.
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026: 6 Content Marketing Hacks to Attract More Prospects To Your Website
28/09/2016 Duração: 11minWelcome to Episode 26 of the Inbound Marketing Today podcast. In this episode we talk about ways to attract new customers to your website with content marketing. What you’ll learn in today’s episode: How to attract the right customers Why a good headline is important The 4 U's and why you should use them Why you should have meaningful blog posts on your website Importance of a resource page on your site Why infographics are a good idea Visit our website at www.InboundMarketingToday.com
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025: Top 7 Inbound Marketing Myths Debunked
21/09/2016 Duração: 09minWelcome to Episode 25 of the Inbound Marketing Today podcast. In this episode we debunk the top 7 inbound marketing myths. What you’ll learn in today’s episode: 7 different inbound marketing myths Who can do the inbound marketing in a company How long it takes to see inbound marketing results Whether or not inbound marketing is the only social media you had What you can do when you think you industry is too boring to write about Visit our website at www.InboundMarketingToday.com.
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024: 7 Quick Tips For Creating Email Newsletters That People Will Read
14/09/2016 Duração: 09minWelcome to Episode 24 of the Inbound Marketing Today podcast. In this episode, we discuss 7 quick tips for creating email newsletters that people will read. What you’ll learn in today’s episode: Different types of emails Importance of a focused email Why you should set the expectation to your subscribers of what they will be receiving ahead of time Tips for a creating a creative subject line Why you should keep your emails concise and to the point Why you should consider plain text emails Visit us online at www.InboundMarketingToday.com.
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023: 6 Effective Time Management Strategies for Social Media Marketing
07/09/2016 Duração: 09minWelcome to Episode 23 of the Inbound Marketing Today podcast. In this episode, we discuss ways to maximize your time when it comes to marketing with social media. What you’ll learn in today’s episode: Ways to make better use of your time when it comes to social media marketing Importance of narrowing down your social media sites you are using Why you should be using social media scheduling tools Importance of setting aside time each day for social media Value of delegation Visit us on the web at www.InboundMarketingToday.com.
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022: How To Use Online Courses as an Inbound Marketing Strategy
31/08/2016 Duração: 22minWelcome to Episode 22 of the Inbound Marketing Today Podcast. In this episode we talk with Sid Bharath, with Thinkific. What you’ll learn in today’s episode: What having an online course can do for your business Why creating an online course would be valuable What Thinkific can do to help you with creating an online course Visit us online at www.InboundMarketingToday.com.
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021: How Snappa Used Inbound Marketing to Grow to 1,000 Paying Customers in Less Than One Year
24/08/2016 Duração: 26minWelcome to Episode 21 of the Inbound Marketing Today Podcast. In today’s episode we talk with Christopher Gimmer, Co-Founder of Snappa about how they gained 1,000 paying customers in less than a year. What you’ll learn in today’s episode: What Snappa is and how it was founded Christopher’s story and the other ventures he tried before founding Snappa The different inbound marketing tactics that Snappa uses Importance of growing your email list Snappa’s social media strategy Visit our website at www.InboundMarketingToday.com.
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020: 3 Critical SEO Tactics You Should Avoid Today
17/08/2016 Duração: 08minWelcome to Episode 20 of the Inbound Marketing Today Podcast. In today's episode we talk about old SEO tactics that no longer work. Here are 3 critical SEO tactics you should avoid today. What you’ll learn in today’s episode: Why you need to update your SEO tactics Why linking doesn't equal ranking Why guest blogging is over What your SEO focus should be Much more! Visit our website at www.InboundMarketingToday.com!
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019: 5 Ways To Improve Your Website's Bounce Rate
10/08/2016 Duração: 08minWelcome to Episode 19 of the Inbound Marketing Today Podcast. In today's episode we discuss 5 ways to improve your website's bounce rate. What you’ll learn in today’s episode: What a bounce rate is What an average, high, and low bounce rate are What having a bounce rate means Steps to improve your bounce rate Visit our website at www.InboundMarketingToday.com.
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018: How to Choose the Right E-commerce Platform for Your Business
03/08/2016 Duração: 08minWelcome to Episode 18 of the Inbound Marketing Today Podcast. We discuss how to choose the right e-commerce platform for your business. What you’ll learn in today’s episode: Selling physical vs. digital products Where should your e-commerce platform be hosted What services should your e-commerce store integrate with What payment processor should you choose Pricing differences between e-commerce platforms Support options to consider with different e-commerce platforms Visit us online at www.InboundMarketingToday.com.