Sinopse
A bi-weekly advertising and public relations podcast featuring some of West Michigan's most knowledgeable professionals in the area.
Episódios
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Social Media Management (W/ Lauren Freund)
01/03/2023 Duração: 35minSocial media marketing is more than just a picture and caption. This week, we will dive deeper into social media marketing, landing that internship, and finding your creative process. Lauren Freund is here to speak about her experiences with social media marketing and her education in advertising and public relations. Lauren has previous experiences working for large corporations like Taco Bell, to successful local startup companies. As known as the “Internship Girl” she gives some tips for interviewing and resume-boosting that you don’t want to miss! Connect with Lauren: linkedin.com/in/laurenfreund
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GVSU Small Biz 4 Equality Scholarship Opportunity! (w/ Kim Bode, 8THIRTYFOUR)
17/02/2023 Duração: 06min8THIRTYFOUR launched the application for their annual scholarship named the Small Biz 4 Equality. This scholarship is specifically for GVSU students in the School of Communications who are part of and support the LGBTQIA+ community. One applicant will be awarded a generous $5,000. Students can learn more and apply for the Scholarship online after logging in with their GVSU student login. The application deadline is Feb. 21. Apply Here: https://gvsu.scholarshipuniverse.com
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The Power of Storytelling for Writers(w/ Don Kern)
14/02/2023 Duração: 30minDon Kern is an adventure runner, IT Consultant, freelance writer, and the director of the Metro Health Grand Rapids Marathon. He has run over 325 marathons or longer races, in each of the fifty states of the USA twice, in thirty-two countries, and at both the North and South Pole. As an avid adventurer and public speaker, he continues to share a passion for physical fitness and adventure. Don loves to write about his experiences and adventures and feels the duty to inspire his journeys with others. Don is an author of his own adventure novel and presently writes for the newsletters for the Grand Rapids Marathon. Join us this week to learn more about freelance writing and storytelling! Connect with Don: LinkedIn: https://www.linkedin.com/in/don-kern
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Understanding Your Target Audience Epi. #3 (w/ Cayman Handley and Vrinda Agarwal)
03/02/2023 Duração: 46minThe final episode of the student series features Cayman Handley and Vrinda Agarwal. Cayman is originally from the suburbs of Atlanta where he currently attends Kennesaw State University, seeking a bachelor's degree in public relations. He currently is interning with the Development Department of the Boy Scouts of America. He looks up to influences like Ariana Grande, Ryan Seacrest, and Kennesaw State University’s highly respected PR professors to help motivate him throughout his life journey and career path. Lastly, Cayman loves to volunteer at festivals. Connect with Cayman: https://www.linkedin.com/in/cayman-handley Vrinda is a senior majoring in Public Relations and Human Centered Design and Development at The Pennsylvania State University. Originally from India, Vrinda is very keen on learning about different cultures and is inclined towards exploring the intersection of technology and media in the communications industry. Through various coursework and work experiences at agencies such as Edelman, Ni
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How the Media Promotes Advocacy Epi. #2 (w/ Maddie Zimmerman and Madey Lutenski)
17/01/2023 Duração: 26minThis week's episode of PR Hangover features GV Students, Maddie Zimmerman and Madey Lutenski. Both students are involved with GrandPR and PRSSA. Dedicated to their studies and passionate about their niche PR specialties, this week we learn about advocacy and insight into influencer marketing. Maddie Zimmerman is a junior majoring in Advertising and Public Relations. Maddie is a member of PRSSA and is the Associate Media Coordinator of GrandPR, Grand Valley’s student-run PR firm. In Maddie’s spare time, you can find her thrifting, recording for her own podcast, sipping on matcha, and playing with her rescue cat, Manon. Maddie hopes to pursue a career in social media management or journalism/writing after graduation. Madey Lutenski is a senior studying Advertising & Public Relations with a minor in Women, Gender, & Sexuality Studies. Madey interns for the GVSU Career Center and Experience Grand Rapids. She is also the firm editor of GrandPR. Madey explores GR with her roommates and volunteers with Reproductive
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Stuff You Should Know About Interviewing (w/ Sarah Dudinetz)
13/12/2022 Duração: 29minThis week we welcome Sarah Dudinetz, a GVSU AD/PR Alumni and previous PR Hangover Podcast Host. Sarah Dudinetz is currently working as the Social Media Specialist in University Communications for GVSU, managing all of the university's social media channels. Having graduated from GVSU in 2020 with a B.S. in Advertising and Public Relations and minors in Writing and Digital studies, she spent two years working as a Social Media Specialist at A.K. Rikk's, a luxury clothing store in Grand Rapids, before returning to her alma mater for her current role. Outside of work, Sarah competes in the Miss America Organization, where she is currently holding the title of Miss West Michigan 2022. Connect w/ Sarah: https://www.linkedin.com/in/sarahdudinetz/ Want to be featured on the show? Connect with Olivia: [email protected] Check out Sarah's Podcast! https://open.spotify.com/show/2qjJaUDEgGK6JvGHwwute8
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What Makes Giving Tuesday Special? A reflection of opportunities (w/ Hanna Ziesel + Olivia Dolley)
29/11/2022 Duração: 19minIn this week's episode of PR Hangover, we will learn about National Millennial and Gen Z Community and the recent opportunity it provided for members to attend Los Angeles, and the potential it holds for young professionals. These opportunities would not have been possible without Bill Imada and the connection he has made with the National Millennial and Gen Z Community. This episode will cover the legacy of Frank Blossom a GVSU Alumn and professor, who has left a remarkable impact on the Advertising & Public Relations program at GVSU. This episode features Hanna Ziesel, a senior at GVSU who is the COO of GrandPR, E-Board Member of PRSSA, and a member of the National Millennial and Gen Z Community. Futuristically, Hanna would like to move to California to work in the entertainment industry. Connect with Hanna: LinkedIn: https://www.linkedin.com/in/hanna-ziesel/ Connect w/ Olivia: LinkedIn: https://www.linkedin.com/in/oliviadolley/
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How to decide if PR is the right major for you | Epi. #1 (w/ Alex Lucaj + Paige Bodine)
22/11/2022 Duração: 21minAre you a transfer student worried you are too late in getting involved with your majors' extracurriculars? Good news, it's never too late. This week's episode features Alex Lucaj, a transfer student-athlete from the University of Concordia Ann Arbor, who shares her experiences on how she took initiative to get involved in PRSSA and how you can too. Being her first year at GVSU, she immediately takes action to get involved with leadership roles. We also spoke with Paige Bodine, a transfer athlete from GRCC who has made her impact by being involved with GrandPR and PRSSA. Being VP of Member Services and an Account Executive on 2 GrandPR teams is an impressive workload. Paige is also involved with the ROTC program. She shares her experiences with how to make an impact and get involved. Connect with them via LinkedIn: Alex: https://www.linkedin.com/in/alexandra-lucaj-031119251/ Paige: https://www.linkedin.com/in/paige-bodine-b0a7a21b0/ Want to be on the show? Connect with Olivia: LinkedIn: https://www.li
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A day in the life at a Public Relations Agency (w/ Jeremy Witt)
08/11/2022 Duração: 18minAre you thinking about agency life but you're unsure of what it might hold? This week, I spoke with Jeremy Witt, a GVSU Alumni who graduated in 2016. Jeremy is a Public Relations Senior Associate at Lambert, based out of the Grand Rapids office. He primarily supports Lambert’s education/social impact clients, which include a mix of schools and nonprofits. Jeremy helps manage the firm’s internship program and is a member of Lambert’s Diversity Council, leading the Asian American Pacific Islander sector. Connect with Jeremy: LinkedIn: www.linkedin.com/in/jeremylwitt Want to be featured on the show? Connect with Olivia LinkedIn: www.linkedin.com/in/oliviadolley
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Dedication Prove’s You Can Do It All (a Micro-Influencer Approach ft. Mak Smith)
26/10/2022 Duração: 39minAre you interested in becoming a content creator? This week we were joined by Mak Smith, a full-time content creator, and life coach. Previously, Mak worked as a chemical engineer in Los Angeles. For a time in her life, she was living from a van and competing in OCR (obstacle course racing), training for the CrossFit games, ultra-marathon running, and outdoor adventure. Mak found success making TikToks at the beginning of the COIVD-19 Pandemic and shares her experiences in content creation to where she possesses a full-time job in content creation and life coaching. Join us in this episode where we learn about how dedication is crucial for success. Connect with Mak: IG: MakSheaSmith TikTok: makontherun Want to be on the show? Connect with Olivia IG: @OliviaDolley LinkedIn Keyword: Olivia Dolley
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Improve Your Rankings w/ SEO (Search Engine Optimization) (Ft. Delaney MacKenzie and Riley Holbrook)
12/10/2022 Duração: 25minHave you been struggling with finding ways to gain visibility? You might be wondering, how do certain companies or organizations end up in the top recommendation on search engines. This past week GV PRSSA had the privilege of hosting digital performance specialists in SEO (search engine optimization), Delaney MacKenzie and Riley Holbrook, two professionals who have experience working for Black Truck Media and Marketing, an internet marketing service based in Grand Rapids, Michigan. Delaney and Riley share their insight and experiences working with SEO and digital marketing and some navigating your way around this tool. Throughout this episode, you will learn some of the ways that you can improve your digital marketing through professionals who share their accomplishments and mistakes that they have learned over time. Both are Grand Valley Advertising and Public Relations Alumni, who offer insight on how making the most of college professional experiences will present you a better opportunity to get that d
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Bill Imada & The Future for Public Relations Practitioners
20/09/2022 Duração: 36minBill is founder, chairman and chief connectivity officer of IW Group, a minority-‐ owned and operated advertising, marketing and communications agency focusing on the growing multicultural markets. For more than 25 years, Bill has represented some of the top domestic and global companies, including American Airlines, Coca-‐Cola, Fox, General Motors, Godiva Chocolatier, Lexus, McDonald's, Nissan North America, Pacific Gas & Electric Company, Southern California Edison, Toyota Motor Sales, USA, Inc., Verizon, Walt Disney Imagineering, Warner Bros. Pictures, Walmart Stores, Westfield Malls and many others. His areas of expertise include advertising, branding, multicultural communications, marketing, crises management, partnership marketing and public relations. The IW Group is part of two international networks: Interpublic Group of Companies (IPG) and Worldcom PR Group. Both networks have international affiliates
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How to be Your Own Publicist (w/ Allie Martin)
06/09/2022 Duração: 28minAllie Hembree Martin is a visibility expert and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brands and gain credibility and cash through proactive public relations and strategic social media. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International Spa Association. She also produces and hosts the podcast Selfish, a show dedicated to self-care and following your dreams! She lives in Shelbyville, Kentucky with her husband Brandon and is also an adjunct professor at Midway University. Connect With Allie: Email: [email protected] Website: iwantfamefortune.com Have a pitch for the show?: Connect With Olivia: https://www.linkedin.com/in/olivia-dolley-a78198221/
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Successful Pitching Practices from IntrigueMag CEO/CIO (w/ Jessica Toscano)
23/08/2022 Duração: 20minJessica Toscano (she/her/hers) is the founder and editor-in-chief of the digital unisex lifestyle publication IntrigueMag, where she covers health and sexual wellness, self-care, and other aspects of lifestyle. She's also a regular contributor to Cosmopolitan, Health, SELF, and other outlets. Jessica is joining us to offer us some advice on how she got involved with these outlets and some of her best pitching practices. She also talks about her publication, IntrigueMag, the first unisex digital lifestyle pub that promotes individuality, independence, and the overall desire to Live Better. Feel Better. Be Better. Connect with Jessica: Follow her journey on social @MsJToscano. Email: [email protected] IntrigueMag: https://www.intriguemag.com/ Connect With Olivia: LinkedIn: https://www.linkedin.com/in/olivia-dolley-a78198221/ Socials @OliviaDolley
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How to Build a Professional Brand Image (w/ Jon Roosen)
09/08/2022 Duração: 20minAre you wondering what it takes to enter the world of real estate? This week we hear from Jon Roosen, a Saginaw Valley State University Alumni, who has an undergraduate degree in Human Biology. He stresses the importance of listening to your heart and pursuing what makes you happy for the most successful outcome. He currently resides in Knoxville Tennessee, working as a Multifamily Real Estate Investor and Advisor. Jon gives advice to younger adults concerning finances or who may be interested in entering the world of real estate investing. He also discusses the significance of advertising and public relations while working in real estate and the importance of building a professional brand image. Connect with Jon: Linkedin - https://www.linkedin.com/in/jonroosen/ Email - [email protected] Connect with Olivia: LinkedIn: https://www.linkedin.com/in/oliviadolley/ Email: [email protected]
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Do You Have What It Takes to Become a Successful Business Owner? (W/ Russell Climie)
27/07/2022 Duração: 26minSo you’ve thought about starting your own business but don’t know where or how to start? Through this episode, I spoke with Russell Climie, a Professional Photographer, and co-owner of his very own, Tiberius Images. Russell discusses the business that he has established all throughout West Michigan with his wife and co-owner, Rebecca. He also discusses how the business is about serving clients, making people feel comfortable and confident in front of the camera, and making it easy and enjoyable. Through this episode, Russell goes through the process of how he started his business and the un-sugarcoated truth of what it takes to be a business owner. He also offers some tips with photography and how to get started. Click the link below to learn more about Tiberius Images: https://www.tiberiusimages.com/ Connect with Russell LinkedIn: linkedin.com/in/tiberiusimages Email: [email protected] Connect with Olivia LinkedIn Keyword: Olivia Dolley
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The UnPRedictable Journey of PR (W/ Ellie Kebler)
12/07/2022 Duração: 28minDiving into the Mantra of: “Life, Liberty, and Pie” Ellie currently lives in Traverse City, Michigan as the digital marketing specialist at Cherry Republic's headquarters. Previously, she lived in Washington, DC after graduating from Grand Valley with a degree in Advertising and Public Relations where she was the communications specialist at the National Pension Fund, and earned her masters in Corporate Communications and Public Relations from Georgetown University. Her focus is on all things digital marketing, SEO, food blogging, and Google Advertising. She also recently started The Social Spoon Agency, her side hustle focusing on social media management, brand strategy, and food photography for the food and beverage industry in Northern Michigan. Connect with Ellie: Instagram: https://www.instagram.com/socialspoonagency/ LinkedIn: www.linkedin.com/in/elizabeth-kebler-66a392142 Email: [email protected] Connect w/ Olivia: LinkedIn: Olivia Dolley
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Utilizing Your Voice While Working for a Global Corporation (W/Nyah Hodges)
28/06/2022 Duração: 25minThis week we will learn about Nyah Hodges (she/her/hers): a Public Relations Specialist who currently utilizes her strategic communication skills as an Associate Corporate Communication Specialist at Dow Chemical’s Global Headquarters. Through this episode, we will learn about Nyah and how her corporation prioritizes a safe workspace by implementing Diversity, Equity, and Inclusion (DEI) practices. A recent Central Michigan University graduate, Nyah is a diligent professional who has garnered a resume of PR opportunities during her time in college, helping her maneuver and learn about various career avenues with a public relations degree. While in school, she was involved with Central Michigan's Public Relations Society of America Chapter serving as its Director of Member Services. She also has acquired an impressive amount of awards during her time at CMU. Connect with Nyah LinkedIn: Nyah Hodges
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Your Area of Expertise Will Find You (W/ Morgan Yingst)
14/06/2022 Duração: 18minThis week features a previous GVSU Alum. Morgan is a communications and public relations professional based in Chicago. She specializes in digital communications, social media marketing, and content creation. Morgan is currently the Communications Manager for the Illinois Supreme Court. Through this position, Morgan is responsible for providing ongoing support across the judicial branch in all manner of design and content creation. Similarly, she writes and manages official judicial branch communications including the Court’s social media and the Annual Report of the Illinois Courts. In her spare time, she is a Co-Founder of her own women-owned marketing and communications agency based in Chicago called Roof17. This agency specializes in working with small business owners to boost their brand awareness through digital marketing innovation. While at Grand Valley, Morgan served as the CEO of GrandPR and on the PRSSA E-Board. She was named Public Relations Student of the Year by West Michigan PRSA in 2014. Throu
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Farewell w/ Brady Mills
31/05/2022 Duração: 21minYou've heard his voice all year long but how well do you really know Brady Mills? If you didn’t know already, Brady was the previous host of PR Hangover. He is an individual who does everything with intention and his dedication and perseverance will guide him to success. Brady is an incoming senior at Grand Valley State University where he studies advertising & public relations (with a PR emphasis) and public & nonprofit administration with a French minor. It is easy for him to stay busy on his feet between his school work and all of his extra circular. When he has free time, (which is probably not often), you could catch him throwing extravagantly goofy events with friends, reading, traveling, or discussing topics pertaining to faith, morality, and Kung Fu Panda. Connect with Brady: Instagram: @brady_mills_ LinkedIn: Brady Mills Connect with Olivia: Instagram: @OliviaDolley LinkedIn: Olivia Dolley Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA