Book Marketing Mentors

Have you ever considered how the memoir method can deepen the emotional connection between your readers and your story?This week's guest expert is Amanda Nell Edgar, an award-winning author, ghostwriter, and book coach. She reveals the transformative power of the memoir method, particularly for women looking to share their personal stories.Join us as Amanda shares the nuances of writing a compelling memoir, from distinguishing the core topic and key message to handling legal and emotional complexities. Discover how to turn personal experiences into impactful narratives that resonate with readers.Key Takeaways:Crafting a Core Message: To broaden the impact of your memoir, distinguish the core topic from the key message Legal and Emotional Considerations: Get legal advice and permission before sharing someone else's story.First vs. Third Person Narrative: Choose a writing style that fits your book and your brand.The Power of Emotional Truth: Realize how emotional truth in storytelling connects with re

Have you ever wondered how physical books can boost your book marketing strategy?This week’s guest expert is Peter Thomson, the UK's leading strategist for business and personal growth. He shares invaluable insights on using physical books to make a good impression and attract more clients.Discover how to boost your book's value by turning its content into useful products. Grasping Peter's ideas can help you earn more money and enjoy long-term success.Key Takeaways:Importance of Physical Books: Find out why physical books leave a stronger impression than digital ones and why they work better for attracting clients and getting leads.Deluxe Version of Services: Find out why offering a deluxe version of your services or products can make you more money and make your clients happier.Repurposing Content: Learn how to turn your book into different products to reach more people.Effective Lead Magnets: Find out why short books with catchy titles can attract the right audience.Mistakes to Avoid: Learn s

Have you ever wondered how your subconscious limiting beliefs impact your book marketing success?This week's guest expert is Judy Kane, author of "Your 4 Truths: How Beliefs Impact Your Life." As a transformative coach dedicated to helping individuals overcome subconscious barriers, Judy shares invaluable insights on breaking free from limiting beliefs that can hinder your book marketing efforts.From understanding where subconscious beliefs originate to recognizing and changing self-sabotaging patterns, discover the crucial steps to align your subconscious with your conscious book marketing goals. Key Takeaways:Understanding Subconscious Beliefs: How our subconscious controls most of our behavior, shaping how we act and react.Impact of Childhood Experiences: How your past experiences shape your beliefs can either help or hinder your book marketing.Recognizing Self-Sabotage: Recognize self-sabotaging habits, which are often a result of conflicting views.Techniques for Positive Shift: How to spot

Have you ever wondered how to boost your writing productivity and beat writer's block?This week's guest expert is Allie Pleiter, international bestselling author and creator of the Chunky Method Writing Technique. She shares invaluable insights on tailoring your writing process to match your personal productivity rhythms to consistently craft engaging content.From discovering your optimal writing "chunk" to understanding how to build a realistic writing plan, learn how to harness your creativity and stay prolific. Understanding these techniques can take your writing productivity to the next level.Key Takeaways:Understanding the Chunky Method: Discover how breaking your writing into manageable "chunks" can help you maintain momentum and increase productivity.Personalizing Your Writing Process: Discover how identifying your unique writing chunk size leads to consistent writing success.Overcoming Writer's Block: Use the Chunky Method to overcome writer's block and boost pr

Are you ready to transform your business with the power of kindness?Join me for an enlightening conversation with Linda Cohen, also known as the "Kindness Catalyst." Linda, a professional speaker and consultant, shares her insights on the transformative power of kindness in the workplace. With over a decade of experience and two published books, Linda offers invaluable strategies to help authors thrive through compassion and empathy.Key Takeaways:The ROI of Kindness: Discover how kindness can significantly boost your bottom line.Strategic Media Engagement: Learn the importance of local media for book promotion and how to leverage it effectively.Pitching with Confidence: Understand the necessity of pitching yourself and your book with confidence, even when facing imposter syndrome.The Power of Social Media: Utilize LinkedIn to build authentic connections and promote your book and business.Incorporating Kindness in Speaking Engagements: How to weave kindness into your speaking, coaching, or consulting

Have you ever wondered why clear communication is essential for your book marketing success?This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them."  With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.Key Takeaways:

Ever wondered how to protect your book from plagiarism and copyright infringement?This week, I’m thrilled to host David Faux, a multi-talented attorney, entrepreneur, scholar, and former music journalist, who will demystify copyright law and share essential strategies for safeguarding your literary work.Key Takeaways:Understanding Copyright: David explains the five exclusive rights authors have over their work.The Importance of Registration: Why registering with the U.S. Copyright Office is crucial.Copyright vs. Trademark: David clarifies the differences.Steps to Register: How to apply, deposit your work, and pay fees.Protecting Your Ideas: Tips for safely sharing in writing groups and public forums.Tune in to arm yourself with the knowledge to protect and enforce your literary rights!Here's how to connect with DavidRegister your copyright with the US Copyright Office*************************************************************************Dreaming of writing a book? Looking for a way to publish your book

Have you ever wondered how targeted Amazon strategies can make your book a bestseller?This week's guest expert is Lesley Hensell, an expert in Amazon selling and co-founder of Riverbend Consulting. She shares invaluable insights on leveraging Amazon's platform to maximize your book's visibility and sales.From selecting the perfect categories to mastering SEO, discover the key strategies to improve your book's ranking and reach the right audience on Amazon. Understanding these dynamics can be a game-changer for your book marketing efforts.Key Takeaways:Importance of Categories: Choose categories and subcategories to boost your book's visibility and increase your chances of becoming a bestseller.SEO Strategies: Learn how to optimize your book for Amazon and Google searchTargeting the Right Audience: Market to a specific audience rather than everyone. This approach can boost sales.Reviews and Distribution Cautions: Learn why quality reviews matter, how compensating for reviews can backfi

Are you struggling to sell your book despite having it listed on Amazon? In this episode of Book Marketing Mentors, my colleague Jane Maulucci and I dig deep to debunk common misconceptions. authors have about book marketing. Discover the importance of proactive marketing, the benefits of directing readers to your own website, and how to leverage the resources within your book to create compelling content. Understanding these dynamics can help you maximize your book's potential and achieve the success you envision.Key TakeawaysKey Takeaways:Proactive Marketing: Learn why the “if you write it, they will come” mentality is a misconception and discover actionable steps to attract readers to your book.Driving Traffic to Your Website: Understand the benefits of directing readers to purchase from your website instead of relying solely on platforms like Amazon.Leveraging Your Book’s Content: Learn how to use your book's content to create engaging emails, blog posts, and social media updates that provide va

How can authors overcome distractions and master the art of focus to boost their productivity?This week's guest expert is Nir Eyal, a renowned expert in the psychology of technology and business. Nir is the best-selling author of "Hooked" and "Indistractable."  In this episode, Nir shares invaluable insights on creating habit-forming products and managing distractions.Discover strategies to take control of your attention, stay focused on your writing goals, and ultimately boost your book's successful creation and marketing. Learn to balance creativity and productivity by addressing the emotional discomfort that often leads to distractions.Key Takeaways:Mastering Internal Triggers: Understand how internal emotional triggers can lead to distractions and discover effective ways to manage themMaking Time for Traction: Learn the importance of scheduling focused writing sessions instead of waiting for inspiration, ensuring consistent progress on your book.Using Pre-Commitment Devices:

Want to know how to unlock the secrets of successful crowdfunding to supercharge your book marketing?Tune in and listen to insights from dynamic TEDx speaker and bestselling author Corey Poirier!  Corey shares his proven strategies for launching and managing a crowdfunding campaign.  Whether you're a seasoned author or just starting out, these tips will help you harness the power of crowdfunding to bring your book to life. Key takeaways include...Crowdfunding Fundamentals: how crowdfunding leverages the collective financial support of a crowd to fund passion projects like books, films, or inventions.Launching a Campaign: Practical steps for starting a successful crowdfunding campaign, highlighting the importance of a compelling video and strong narrative.Engaging Backers: Success relies on different tiers of backers, from personal supporters to those attracted by bonuses.Selecting the Right Platform: Choose a crowdfunding platform that fits your project goals.Pre-launch Preparation: Building an email lis

Want to discover the secrets to building a personal solid brand?Join me as I interview Dr. Brigitte Bojkowszky, renowned personal brand identity strategist and author of the international bestseller "Significant Women, Leaders Reveal What Matters Most."Brigitte is the founder of BridgetBrands, where she helps corporations and entrepreneurs create distinctive brand identities and cultures rooted in shared values.Key takeaways...The importance of mindset in brand buildingBalancing personal and company brandingMaintaining consistency and authenticity across all channelsLeveraging feedback to refine your brand strategyThe role of networking and collaboration in enhancing brand reachWhether starting from scratch or looking to rebrand, Brigitte's tips will guide you toward creating a compelling and authentic brand identity.Tune in now and make your brand shine! Here's how to connect with Brigitte BridgetBrands.com, or on LinkedIn at BojkowszkyB****************************************************

Ever wonder how you can supercharge your book sales by tapping into the corporate world? Tune in this week for an interview with Brenda Bence, a certified global executive leadership coach. With over 100,000 books sold, Brenda shares her innovative strategies and insights for selling books to the C-suite.Key takeaways include:Bulk Sales and Customization: Sell books in bulk and customize for companies to maximize impact.Consistent Marketing and Unique Approaches: Use weekly marketing and integrate your book into services to attract high-level clients.Diverse Revenue Streams: Boost income with coaching, speaking, training, and online courses from your book.High-Level Endorsements and Launches: Get top endorsements and host big launches to attract corporate clients.Customer Relationship Management: Provide excellent service, collect feedback, and enhance client relationships.Don't miss this episode if you want to boost your book marketing and make a mark in corporate circles.Here's how to connect with

How can launching a podcast boost your book's success and enhance your business growth?Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books. This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative." With her expertise in online business development and podcasting for business, Megan offers invaluable insights on leveraging podcasts to amplify your book's reach and business success.Key Takeaways:Pod Curious Phase: Evaluate if podcasting is the right fit for your book and business.Benefits of Podcasting: Understand the multiple benefits of podcasting, including increased visibility and audience engagement.Content Repurposing: Use your book's research and content as the foundation for your podcast episodes.Choosing the Right Format: Decide between solo episodes and interviews based on your goals.Building Intimacy with Your Audience: Lever

How do you successfully navigate the traditional publishing process and market your books effectively?Join me as I interview Jennifer S. Wilkov, a multi #1 international bestselling author and "Literary Agent Matchmaker."  With her extensive experience, she shares invaluable insights into navigating the book marketing landscape and achieving impactful results.From understanding the author's pivotal role in book promotion to tapping into diverse promotional opportunities, Jennifer shares the art of transforming your book marketing efforts into practical steps. Learn about the current trends, the significance of networking, and effective marketing strategies honed from her extensive experience.Key Takeaways:Author's Role in Promotion: Understand why authors need to champion their marketing efforts and actively promote their work, taking ownership as the captains of their projects.Importance of Networking: Discover the power of networking in meeting literary agents and publishers, emphasizing

How can selling your book on Amazon both elevate and challenge your author experience?In this week's episode, podcast host Susan Friedmann discusses the pros and cons of publishing and selling books on Amazon. She goes into detail about the many benefits of using Amazon's platform and some of the challenges that can come with it. Key Takeaways:Ease and Speed of Publishing: Discover how Amazon makes it easy for authors to publish their work with tools like eBooks and print-on-demand so they can get their books out there quickly and easily.Visibility Challenges: Learn about the challenges authors face in getting their books noticed among millions on Amazon and strategies to boost discoverability.Alternative Sales Platforms: Understand the advantages of selling books through your website, which can give you direct customer interaction and valuable data that Amazon doesn't offer.Leverage Print-on-Demand Services: Learn about Amazon's Kindle Direct Publishing and other services like BookBaby, w

Have you ever wondered how you can use digital marketing to help your book succeed?In this week episode, I had the pleasure of interviewing Mark Schaefer, a renowned marketing expert and author with over 30 years of experience in global sales, public relations, and marketing. Mark shared his insights on how to use current digital marketing strategies to effectively promote your book.You’ll learn everything from how to build a strong personal brand to how to use the latest digital platforms to promote your book. This is a “must-listen” for any author who wants to learn how to use digital marketing to their advantage.Key Takeaways:1. Importance of Personal Branding: Understand why your personal brand is crucial in marketing your book and how it can differentiate you in a crowded market.2. Using Influencers and Podcasts: Discover how connecting with influencers and leveraging podcasts can amplify your reach and credibility.3. Consistent Content Creation: Learn why consistently creating engaging content is key to

Have you ever wondered how LinkedIn can supercharge your book marketing strategy?In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your online presence and engagement, making LinkedIn an essential part of your book marketing strategy. Learn how to use LinkedIn as a powerful tool for book marketing and connecting with readers and industry experts.Key takeaways: Learn how Mission, Message, and Movement can sharpen your book's message and attract more readers on LinkedIn.Build deeper connections and conversations around your book.Batch your content to maintain a consistent presence so you can focus on engaging your audience.Make a great first impression and convey your book’s message with a strong LinkedIn profile Comment, share, and link content to increase visibility and attract more followers Tune in

Discover strategies for sustaining book sales and building influence in your niche. Listen as bestselling author Corey Poirier shares his valuable strategies for boosting your author influence to sell more books.Key takeaways include...Network effectively to build credibility by connecting with thought leaders and offering value first.Promote continuously to sustain and enhance book sales through strategic relaunches and updates.Target bulk sales to businesses for significant volume sales opportunities.Maintain persistent marketing efforts post-launch to ensure ongoing visibility and success of your book.This episode is chock-full of valuable insights for authors looking to extend their influence and keep their books in the spotlight.Here's how to claim your complimentary copy of Corey's book "The Book of Public Speaking"*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage

Want to build trust with your author brand? Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand.Key takeaways from this interview:Branding Beyond Visuals: Branding is 70% verbal and 30% visual. It's about the experience, not just the design and the logo.Consistency is Key: Consistent branding builds trust. Maya advises authors to solidify their core message, purpose, and niche to create a cohesive platform presence.Personal Brand vs. Book Brand: When should authors focus on building their personal brand vs. their book's brand? It depends on their long-term vision and goals.Common Branding Mistakes: These include trying to master all marketing channels at once and neglecting relationship building, which is crucial for retaining loyal followers.And much, much more...Tune in and discover