Sports Motivation Podcast By I'm Not You | Mindset | Strategies | Habits | Psychology | Athlete Development | Host Niyi Sobo

You can have the best product or service in the world, but if you can't sell it, you're still broke and unseen. So what are the keys to getting people to throw money at you for your products, instead of hearing crickets when you launch? In this episode, I break down my keys, based on my experience, mentors, mistakes and successes. Time Stamps: (1:22) Money = resources (2:49) A brief recap of parts 1-3 (3:54) “Sales” (7:39) Selling, pt. 1: “Positioning” (13:10) Selling, pt. 2: Perfecting your solution (15:09) Selling, pt. 3: Create world-class content (15:27) Selling, pt. 4: Call to action (17:28) Selling, pt. 5: Showing your clients “pain” (19:18) Selling, pt. 6: Set your prices based on your results (22:32) Selling, pt. 7: Keep human psychology in mind, as you sell (24:46) Selling, pt. 8: Your product doesn’t have to be perfect. Launch. Improve. (26:08) On the next episode… (27:06) You can do it too.   IMNOTYOU.COM/COACHING

In this day and age, you must create content to be relevant. You've got to create consistent value for your customers at a fast pace. But how do you do it? Do you launch a podcast, create a youtube channel, or start a blog? I break down the keys in today’s episode, along with my own secrets to how we have produced nearly 1,000 episodes. Time Stamps: (1:22) Building a business designed for your freedom (3:23) Today’s episode will help you become a content creating machine (5:26) How/why I’ve been able to put out consistent content every week (7:10) Becoming a content machine, pt. 1: Who are you serving? (8:05) Becoming a content machine, pt. 2: What are their problems/goals? (9:14) Becoming a content machine, pt. 3: Brainstorm different ways to offer solutions to your audience’s problems. (10:26) “How to___”, “Methods for ___”, etc… (11:33) Becoming a content machine, pt. 4: Trusting your intuition (14:38) Becoming a content machine, pt. 5: “Batch-recording” with ZERO distractions (16:44) Becoming a content m

This secret ingredient has changed the game for me, and I need you guys to know what this is. You're welcome, I just put you up on game.

J. Cole is at the absolute top of his game, and this freestyle shows why. Listen as I break down the wisdom behind these bars.

In part 2 of the business strategy series, I break down some essential questions that you've got to be able to answer before you start your business. If you've already started, this episode is even MORE important for you. Time Stamps: (1:22) Leave an impact with your business (3:40) Well-established companies still lack answers to some of the most important questions (5:08) Question #1: What is your financial end-game? (6:19) PEN + PAD: What’s your ultimate lifestyle cost per month?  (8:49) PEN + PAD: How much $ does your business have to pay you, for you to live this lifestyle, pay your taxes, and fund your investment strategy? (14:05) Question #2: What does perfection look like to you? (15:00) Question #3: When do you plan on making this financial goal happen? (Benchmarks) (15:38) Question #4: What is the purpose of your brand? (17:40) Question #5: What is YOUR story? (18:47) Question #6: What is the brand identity of the people that you serve? ALL MARKETERS ARE LIARS by SETH GODIN (20:00) Question #7: Wha

I am going to spend the next few episodes breaking down some practical business strategies...things I've learned from going from nothing, to a multiple 6 figures business in just 2 years. Today is about the mistakes "entrepreneurs" make that keep them broke and irrelevant. Time Stamps: (1:22) Introduction to the Business Strategy Series (6:47) Today’s agenda (7:30) The value of being an entrepreneur in 2018 (10:12) Deadly Mistake #1: Over-idolizing (12:52) Deadly Mistake #2: Not having a clear vision/goals (15:04) Deadly Mistake #3: Moving too slow (18:16) Deadly Mistake #4: Randomness (20:48) Deadly Mistake #5: Being impatient and unrealistic (23:27) Deadly Mistake #6: Stupid-thinking (35:04) Deadly Mistake #7: Lack of a “big-picture strategy” (36:17) Are you suffering from any of these mistakes? (37:02) A preview of the rest of the series (39:55) What you love/desire out of life, is yours for the taking. Imnotyou.com/coaching

If you've already got an Apple TV, you may want to get two. I've began the habit of taking my Apple TV while I travel and it's changed the game for me. Take a listen, and make sure you put others on game as well. 

I've noticed a trend with extremely rich and "successful" people. They think big; meaning they have incredible vision. But they match this "dreaming" quality with extreme and cutting practicality...an ability to see what's true that is superior to the average person. Most people ignore what's true, because what is true causes pain and confusion. In John Rockefeller's book, he explains why it's so crucial that you always pay attention and see things as they are.    http://imnotyou.com/bookclub

This is a throwback of an episode released almost 2 years ago, after realizing how soft most men are. I recorded it as a wake up call for myself, my peers and anyone who claims they want to lead. If you've heard it before, listen again. If this is your first time, remember that pain is a prerequisite for growth.

To get you prepared for our next “Film Room” series, here’s a throwback to one of our episodes on Floyd Mayweather’s mindset. Enjoy!

You can tell a lot about a person based on what they spend their money on. In this episode I challenge you to double up on knowledge and give it away.

Here's what the FBI said about Malcolm X that needs to inspire us to be better....listen up.

So many people claim to want to be a professional athlete, an entertainer or just rich in general...so here's the test. Listen to this episode and see if you're committed, or just being lazy.  Time Stamps: (1:22) Do you want to go pro, or become a “millionaire”? (2:58) Deion Sanders (3:41) #1: Decide that you want that goal. (3:52) #2: Define the end game in vivid detail. (4:33) #3: Write down all the things you do, that do not relate to your end goal. CROSS them out. (5:00) #4: Write down what is necessary to do for you to reach the goal. (5:23) #5: Print out a template for an empty week. (5:39) #6: Create an average week schedule. (6:33) #7: Look. Breathe. ASK. (10:34) You reap what you sow. (13:48) Am I talking to you, or are you eavesdropping? (15:47) OFF-mode. (18:57) In order to be strong, you have to be weak. (21:41) Stop being lazy. (23:55) Don’t forget to Get Ya Mind Right. (24:52) Have you left me a review yet?

This is an episode I recorded and never released…I get very personal, and struggled over whether to be this honest with those that follow and listen to me. I'm a firm believer in honesty and regular doses of reality, so I decided to bless you all with this rare episode. Listen as I share my frustrations, insights and jewels.  Time Stamps (1:22) Let me get down to earth with you real quick… (5:40) Money is the motive (7:01) As you grow, you become more sensitive to your environment (9:02) Example: What shoes you got on? (12:29) The purpose of a High School Diploma. (13:26) Be careful who subconsciously influences you. (17:27) Are you tuned into your environment? Who does your kid hang around? (20:20) Time to cut some people out of your life… (21:23) Stay away from people who… are AFRAID TO TELL YOU THE TRUTH (23:00) Stay away from people who… are CLOSED-MINDED (24:46) Stay away from people who… MAKE A CASE FOR AVERAGENESS (27:23) Stay away from people who… are AGAINST GROWTH (28:26) Stay away from people who…

We all know the power of repetition, and how to use it to increase skill and achieve mastery. In this episode I break down how to make repetition even easier. 

In this episode I break down a crazy verse from Fabolous on the new Dave East Album...Take a listen.

Kenyatta Griggs took his skill and hustle of cutting hair from a side business, to owning one of the most successful salons on Crenshaw Blvd, to starting the Hip Hop Motivation Corporation, writing books with moguls like Dame Dash, creating movies and sharing the timeless laws and codes of success with millions of people around the world. When I came across Kenyatta's work, I knew we would vibe...I had to interview this dude. And the interview went even better than I imagined...He dropped 90 minutes worth of jewels, and certainly left room for a part 2. enjoy this interview, you'll be rewinding and replaying, I promise. Time Stamps: (1:22) Kenyatta’s story (3:40) A lesson from getting shot 6 times (4:53) Don’t wait for something tragic to happen, to make your move. (6:20) Forget the outside opinions, keep your hustle going. (7:10) Moving out of your comfort zone! (10:20) Embracing conflict in Kenyatta’s environment. (12:45) The Hip Hop Motivation Corporation (15:02) “It’s everything I be and everything I see

This is the mindset I see the most in my clients, followers and friends....it's dangerous. Listen to the last part of the weak mindset series, and check out the solution on how to overcome these weaknesses and take on the mindset of the most dominant athletes and high performers in the world. Time Stamps: (1:22) Change (4:20) The motivation behind this series (6:26) A brief review of the previous 3 episodes (10:05) Shoutout to author Neville Goddard (12:00) Introduction to mindset #4 (12:50) Netflix’s, “The Hunt” vs. REALITY (20:30) The “trophy” mindset (24:45) Relatable mindset? (29:32) IG ROAST

If you're anything like me, you've noticed that travel can sometimes overwhelm you and lead to poor decision making (that cinnabon at the airport, extra bags of peanuts on the airplane, snooze button at the hotel). I figured out why, and I created a system for how to reduce this. Check it out in todays "Up On Game" episode.

Henry Ford wrote a book about his friendship with Thomas Edison....Yup, a no brainer. Listen to what made Thomas Edison such an innovator, and what you and I can take from this lesson.