Sports Motivation Podcast By I'm Not You | Mindset | Strategies | Habits | Psychology | Athlete Development | Host Niyi Sobo

Everyone says they want to accomplish big things and be "great". But most don't even put a dent in their goals. Why? Because they don’t focus on MASTERY. Their lives are sloppy, and they think they can be great in one area, and sloppy in another. You must now be a student of greatness, and those who dominate are well balanced and methodical in their approach. Our focus is now on mastering LIFE, not just being awesome on the court, or selling a lot of products. In this series I am going to be breaking down the fatal mistakes that prevent life mastery, and lead to frustration and overwhelm. There are a total of 13 episodes, so enjoy and stay tuned. 

I watch this Steve Jobs clip in the morning, and it always wakes me up and reignites my sense of purpose.

This is a classic wealth book, with timeless wealth principles that must be taken seriously. Listen up, as I break down an important lesson in this episode.

If you're interested in being a part of the Young Ambitious Athlete test group, and you’re an athlete within the age range of 13-19, apply at imnotyou.com/yaa  

A few years ago, I quit my job to go into business for myself, FULL TIME. I had about 12k in savings (that I took from my firefighter 401k), an inconsistent 5-8k per month coming in from my business, and no team. But I did have a vision, a burning desire to make it happen, and the support from my wife. Since then, revenue has increased by 5x, my team has expanded, and we are now serving clients literally all around the world. I consider my leap one of the best decisions I have ever made. Maybe you or someone you know is considering going into business full time, instead of screwing around trying to create a side-business. It is not easy. You’d be wise to have a plan. In this episode I read you the letter I wrote to my family once I decided to quit, and I will show you how you can have the confidence and certainty you need to enter the jungle and create a business that helps to change the world. Time Stamps: (1:22) What to expect in our upcoming Wealth and Impact course (4:38) As I retired my career as a fire

I just had to put you up on this new album I stumbled across. He's J. Cole's new artist, and his sound is unique, crispy and intelligent. Listen up, shout out to Bas (@Bas) for an incredible album. #MilkyWay

Your past is likely holding you back, and it's all in your head. You've got to wage war. This clip from Robert Greene's classic book "Mastery" illustrates the reason why. 

Here’s an episode dedicated to one of the most frequently asked questions. It’s important to set your goals big, while staying in touch with reality… or else you’ll be the “dreamer who always dreamt”… but never achieved. Time Stamps: (1:22) Dealing with your life’s realities (3:35) How do we focus on feeling “fulfilled” (4:25) Know your end-game. (5:08) Create and set QUARTERLY goals. (6:34) Create and set WEEKLY goals. (7:48) Create and set DAILY goals. (8:00) Now… it’s time to focus on reality. (9:07) As you set your quarterly and yearly goals - anticipate the potential realities. (9:37) Evaluate DAILY. (10:30) Learn from mistakes quickly; do not wait. (10:56) Motivate and re-energize yourself. (11:42) Monitor the relationship you have with your goals. (13:28) Steering clear of the endless “dream-state” (15:12) Pain is all part of the process.   Imnotyou.com/Coaching

This is the last episode in the business strategy series, and I felt the need to give you the keys on how to make the jump. You know...quitting your job. Putting in more hours, building a team, really making a living doing what you love. Most want to do it, but they just don’t know how. And their fear paralyzes them, or their ignorance has them run into the jungle, only to run back to the zoo as soon as they get bit by a mosquito. If you are at the stage of wanting to go all in, visit imnotyou.com/wealthandimpact to apply for my new coaching program where I walk 10 entrepreneurs through a 5 month process designed to set you up for business success.  Time Stamps: (1:22) Making the jump (4:13) Do you have a side hustle? (6:03) A brief review of episodes 1-4 (8:04) Before the jump: Set-up your financial infrastructure (11:48) Before the jump: Strengthen and “systemize” your relationships (13:09) Before the jump: Develop a foundation for self-mastery (16:47) Before the jump: Master the art/science of decision-ma

Bad breath, yellow teeth and cavities have no place in the life of the high performer. Check out what I think is the absolute best toothbrush you could get. If you're still using manual toothbrushes, step ya game up. 

One of my favorite rappers Young M.A goes in, and I had to break it down. Big ups to @sightho for putting me up on game!

You can have the best product or service in the world, but if you can't sell it, you're still broke and unseen. So what are the keys to getting people to throw money at you for your products, instead of hearing crickets when you launch? In this episode, I break down my keys, based on my experience, mentors, mistakes and successes. Time Stamps: (1:22) Money = resources (2:49) A brief recap of parts 1-3 (3:54) “Sales” (7:39) Selling, pt. 1: “Positioning” (13:10) Selling, pt. 2: Perfecting your solution (15:09) Selling, pt. 3: Create world-class content (15:27) Selling, pt. 4: Call to action (17:28) Selling, pt. 5: Showing your clients “pain” (19:18) Selling, pt. 6: Set your prices based on your results (22:32) Selling, pt. 7: Keep human psychology in mind, as you sell (24:46) Selling, pt. 8: Your product doesn’t have to be perfect. Launch. Improve. (26:08) On the next episode… (27:06) You can do it too.   IMNOTYOU.COM/COACHING

In this day and age, you must create content to be relevant. You've got to create consistent value for your customers at a fast pace. But how do you do it? Do you launch a podcast, create a youtube channel, or start a blog? I break down the keys in today’s episode, along with my own secrets to how we have produced nearly 1,000 episodes. Time Stamps: (1:22) Building a business designed for your freedom (3:23) Today’s episode will help you become a content creating machine (5:26) How/why I’ve been able to put out consistent content every week (7:10) Becoming a content machine, pt. 1: Who are you serving? (8:05) Becoming a content machine, pt. 2: What are their problems/goals? (9:14) Becoming a content machine, pt. 3: Brainstorm different ways to offer solutions to your audience’s problems. (10:26) “How to___”, “Methods for ___”, etc… (11:33) Becoming a content machine, pt. 4: Trusting your intuition (14:38) Becoming a content machine, pt. 5: “Batch-recording” with ZERO distractions (16:44) Becoming a content m

This secret ingredient has changed the game for me, and I need you guys to know what this is. You're welcome, I just put you up on game.

J. Cole is at the absolute top of his game, and this freestyle shows why. Listen as I break down the wisdom behind these bars.

In part 2 of the business strategy series, I break down some essential questions that you've got to be able to answer before you start your business. If you've already started, this episode is even MORE important for you. Time Stamps: (1:22) Leave an impact with your business (3:40) Well-established companies still lack answers to some of the most important questions (5:08) Question #1: What is your financial end-game? (6:19) PEN + PAD: What’s your ultimate lifestyle cost per month?  (8:49) PEN + PAD: How much $ does your business have to pay you, for you to live this lifestyle, pay your taxes, and fund your investment strategy? (14:05) Question #2: What does perfection look like to you? (15:00) Question #3: When do you plan on making this financial goal happen? (Benchmarks) (15:38) Question #4: What is the purpose of your brand? (17:40) Question #5: What is YOUR story? (18:47) Question #6: What is the brand identity of the people that you serve? ALL MARKETERS ARE LIARS by SETH GODIN (20:00) Question #7: Wha

I am going to spend the next few episodes breaking down some practical business strategies...things I've learned from going from nothing, to a multiple 6 figures business in just 2 years. Today is about the mistakes "entrepreneurs" make that keep them broke and irrelevant. Time Stamps: (1:22) Introduction to the Business Strategy Series (6:47) Today’s agenda (7:30) The value of being an entrepreneur in 2018 (10:12) Deadly Mistake #1: Over-idolizing (12:52) Deadly Mistake #2: Not having a clear vision/goals (15:04) Deadly Mistake #3: Moving too slow (18:16) Deadly Mistake #4: Randomness (20:48) Deadly Mistake #5: Being impatient and unrealistic (23:27) Deadly Mistake #6: Stupid-thinking (35:04) Deadly Mistake #7: Lack of a “big-picture strategy” (36:17) Are you suffering from any of these mistakes? (37:02) A preview of the rest of the series (39:55) What you love/desire out of life, is yours for the taking. Imnotyou.com/coaching

If you've already got an Apple TV, you may want to get two. I've began the habit of taking my Apple TV while I travel and it's changed the game for me. Take a listen, and make sure you put others on game as well. 

I've noticed a trend with extremely rich and "successful" people. They think big; meaning they have incredible vision. But they match this "dreaming" quality with extreme and cutting practicality...an ability to see what's true that is superior to the average person. Most people ignore what's true, because what is true causes pain and confusion. In John Rockefeller's book, he explains why it's so crucial that you always pay attention and see things as they are.    http://imnotyou.com/bookclub

This is a throwback of an episode released almost 2 years ago, after realizing how soft most men are. I recorded it as a wake up call for myself, my peers and anyone who claims they want to lead. If you've heard it before, listen again. If this is your first time, remember that pain is a prerequisite for growth.