Seo Podcast Unknown Secrets Of Internet Marketing

Unlock the secrets of transformative rebranding with Jim Heininger, the "rebrand man" from Rebranding Experts. A brand goes beyond a name and logo—it encompasses the entire customer experience. In this discussion, we explore when businesses should consider rebranding, the differences between B2B and direct-to-consumer strategies, and how to effectively communicate value propositions to stand out in a crowded market.We also address the logistical and financial challenges of rebranding, emphasizing leadership support and organizational alignment. From HR's role in recruiting talent that aligns with the brand identity to involving financial teams early, we offer a roadmap for a cohesive internal narrative. Learn to balance costs with benefits, from updating uniforms and signage to ensuring a sustainable rebrand.Stay ahead of the curve with trends like simplifying company names and digital marketing alignment. Through compelling case studies, we underscore the importance of leadership involvement a

Unlock the secrets of aligning B2B sales and marketing with insights from Will Barron, founder of Salesman.com and host of the top B2B sales podcast. Will explores the challenges between sales and marketing, including miscommunication over marketing vs. sales-qualified leads, and offers actionable strategies for collaboration. Learn how to optimize content marketing and messaging to reach the right prospects at the right time.We discuss the differences between B2B and B2C marketing, the impact of digital transformation on industries like oil and gas, and the importance of cultural shifts for success. This conversation highlights the need for continuous teamwork between marketing and sales to nurture leads effectively through the sales funnel.Will also provides practical advice for improving sales performance, especially for those transitioning from big brands to smaller enterprises. Discover how to refine messaging, leverage automation, and prioritize sales training over traditional marketing. This episode eq

Unlock the secrets behind disruptive in-store marketing with Kelley Thornton, a DTC entrepreneur and founder of Purchase Point, a global retail strategy powerhouse. Kelley shares his journey from corporate packaging to mastering shopper psychology, offering insights for anyone curious about retail strategies or transitioning from digital to in-store marketing.We explore the diverse types of consumers—deal seekers, brand lovers, and value-driven shoppers—and how they navigate retailers like Costco, Target, and Walmart. Learn about current market dynamics, including dollar stores' challenges and Target's mid-market success, and debate discounting versus value-adding tactics to maintain price integrity during economic pressures.Finally, discover the power of YouTube in building a men's lifestyle brand, starting with Aaron Marino's influencer journey. Uncover how content diversification across platforms like TikTok, Amazon, and paid social helps drive e-commerce success. Gain practical insight

Unlock the secrets to thriving in Amazon FBA with Neil Twa of Voltage. Discover how focusing on profitability over revenue and understanding customer intent can give you a competitive edge. Neil shares tips on product selection, leveraging customer reviews, and navigating Amazon's complexities. Learn how to amplify your marketing efforts using Amazon’s ecosystem, including loss leaders and cross-sell mechanisms for sales growth.We also explore advanced data models like Cosmo and the future of targeted advertising. Discover why mastering direct response marketing is crucial as Amazon’s ad revenue is projected to surpass AWS profits by 2026. Plus, Neil discusses the power of influencer marketing, optimizing your listings, and driving traffic from platforms like Twitter and TikTok. Learn about the brand referral program and how TikTok is collaborating with Amazon to boost sales. Get actionable strategies and real-world case studies to grow your e-commerce business.-----Guest Contact Information:Website: htt

Join us for a conversation with Hamlet Azarian from Azarian Growth Agency as we explore the key differences between growth and traditional agencies. Hamlet explains how managing the customer lifecycle, from acquisition to retention, maximizes customer lifetime value. Learn how programs like the National Science Foundation optimize acquisition costs and attract investors.Hamlet shares his experience scaling businesses, including a successful M&A exit. Success stories like CBDFX’s rise through SEO and Disco’s transformation of Survey Junkie into a unicorn highlight the power of strategic experimentation.We also discuss scaling startups from $1 million to $10 million, investor criteria, and the future of AI-driven personalization. Tune in for actionable advice.—Guest Contact Information: Hamlet AzarianLinkedIn:  https://www.linkedin.com/in/hamletazarian/Twitter:   https://x.com/hamletazarianAzarian Growth AgencyLinkedIn:   https://www.linkedin.com/school/azarian-growth-agency/__More from EWR and Matt:Leave a

In this episode, we spotlight current marketing challenges and showcase standout examples of exceptional strategies and current issues, all with a fresh marketing perspective!We explore Reddit’s powerful advertising features and how they can benefit your marketing strategy. Learn why you need to leverage Reddit’s unique audience targeting to reach users based on interests, even if unrelated to your product. Discover how to engage authentically within passionate communities and use Reddit’s AI-driven tools to optimize your ad placements. Tune in to unlock the full potential of Reddit for your business!Show Links:https://www.searchenginejournal.com/reddits-strategy-to-attract-advertisers-interest-based-targeting/526507/https://theconversation.com/google-monopoly-ruling-where-the-tech-giant-goes-from-here-236569https://www.youtube.com/watch?v=vDEDAWYQJPAPlease like, review and comment if you got value!Leave a Review if it was content you enjoyed:https://g.page/r/CccGEk37CLosEB0/review—If you’re dissatisfied with

Unpacking the Google Data Leak: Fact or Fiction?Interested in exploring the Google Data Leak without doing all the research? We do the research for you and give you the highlights. Let's dive into the buzz surrounding the alleged Google data leak that has sent shockwaves through the SEO community together. And get to the bottom of is the leak authentic, and what it reveals about Google's ranking signals. Join us as we do the research, and find out what it says, separating fact from fiction and what we know is true from data sets in the field we can replicate. We will also discuss actionable steps to safeguard and strengthen your SEO and Content strategies to stay ahead of the competition.—Guest’s Contact Informationhttps://www.linkedin.com/in/mattbertramlive/Other Resources Discussed:https://cloud.google.com/document-warehouse/docs/overviewhttps://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/https://www.blindfiv

Ever wondered how understanding your customers better can skyrocket your marketing efforts? Join me, Matt Bertram, as I share some transformative digital marketing strategies that will revolutionize the way you approach search marketing, SEO, paid media, and social media. Whether you're an entrepreneur new to the game or a seasoned business owner, this episode promises to equip you with actionable insights that can drive growth and lead generation in a competitive landscape.This episode is jam-packed with updates, including our fascinating recent experience at NOV's training rig site with the Oil and Gas Global Network, where I serve as a fractional CMO. Get the inside scoop on our new mastermind group for CMOs, sales, and marketing professionals, and learn about our innovative high school STEM podcast initiative as well as our upcoming small business coaching program. Don’t miss out on hearing how these exciting projects can offer you inspiration and practical advice to elevate your business throug

“Online Authority’ and “Thought Leadership'' have recently become buzzwords in the digital marketing space. Years ago, I touched on the concepts of personal branding and my personal journey into digital marketing with my first and second books on branding. I wanted to revisit this topic and unpack how you get started in building an online brand with esteemed guest Roz Miller-Choice, The Expert Maker.Personal branding starts with being your authentic self, discovering your passion, and getting out of your own way. We touch on these topics and more as well as how to start building authority online with practical examples. Whether you're a budding entrepreneur, a seasoned executive, or someone looking to make a meaningful impact, this episode is packed with actionable advice to help you attract your ideal clients and create a powerful personal brand!Guest’s Contact Informationhttps://www.linkedin.com/in/roztheexpertmaker/https://theexpertmaker.tv/https://www.instagram.com/roztheexpertmaker/https:/

Business coaching and consulting is something that is talked about alot in the world of digital marketing. Paul shares his journey and experiences as well as how the value of coaching is often understated.He shared stories of how he 5x companies as well as the secret weapons in B2B selling.We discuss practical tips for finding the right business coach to match your specific needs. We also discussed ideas related to the Marketing coaching program that EWR Digital will be launching next quarter. Whether you're an entrepreneur, executive, or business owner, this episode is designed to help you make informed decisions about leveraging coaching and consulting for optimal growth.Guest’s Contact Informationhttps://www.lemberg.com/https://www.linkedin.com/in/unreasonable/Please like, review and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting:

Today we delve into the world of copywriting and explore how Artificial Intelligence (AI) is impacting and reshaping the agency and marketing landscape. Matt and Nick discuss how AI in content has evolved over time and share personal examples. Nick provides essential survival tips for copywriters to thrive during this technological shift and to have a positive outlook. Matt is pragmatic with a bent on more “doom and gloom”. They discuss the future of digital copywriting, with Nick emphasizing the crucial combination of Artificial Intelligence and Emotional Intelligence (EI). Both issue a cautionary warning for those who believe AI writing tools will never replace human copywriters and content writers. They also highlight the dangers of leaning completely on AI and falling into the “Sameness Trap" when using AI writing tools and offering strategies to maintain uniqueness and creativity. A perspective of focusing on the light at the end of the tunnel and a future with AI as the importance of SEO rises and

In this episode of Best SEO Podcast, join us for an enlightening conversation with cybersecurity expert Clayton Riness of 16 years as we navigate the complex landscape of cyber threats in digital marketing. Clayton sheds light on common risks like email and text phishing attacks, ransomware, card swipers, QR codes, and social engineering targeting individuals, marketers, and businesses offering practical preventive measures. We explored social media security risks such as account hijacking and fake profiles, highlighting effective de-risking practices.We delve into the critical importance of data privacy and GDPR compliance, discussing the implications of breaches and strategies to secure customer data and based practices for data storage for businesses of all sizes. Clayton also goes into concerns and recommendations with integrating WordPress plugins and website security, along with essential considerations for secure e-commerce payment processing. If you manage IT for a business or a web developer and cybe

"To remote, or not to remote, that is the question. Whether 'tis nobler in the mind to suffer the Zoom calls and Slack messages of outrageous virtual meetings, or to take arms against a sea of office commutes, and by opposing, end them." Is there a better option?In this episode, we explore the plus and minus of going back into the physical office. The evolving landscape of remote work and its impact on managing high-performance marketing teams and the beginning of dare I say the “metaverse”! Join us as we delve into effective team strategies, communication tactics, and team-building techniques tailored for remote environments.How to foster collaboration, maintain productivity, and drive results in distributed marketing organizations. Whether you're a seasoned marketing leader or new to remote management, discover actionable tips and best practices to lead your team to success in today's remote work revolution!Guest’s Contact Informationhttps://www.linkedin.com/in/drewpmoffitt/https://

Today, we're talking all about content marketing and why it's so crucial for startups and founders who are looking to make a splash without a huge budget.Picture this: you've got a brilliant idea, but how do you get noticed? That's where effective storytelling and brand-building come into play. We'll show you how to craft compelling narratives that really connect with your audience and position your brand as the go-to expert in your field.We will talk about going "LEAN" in your marketing strategy. It's all about focusing on one channel at a time and mastering it like a pro. Whether it's SEO, social media, or email marketing, we'll share actionable tips to help you become the trusted adviser in your niche, even with a small team.And speaking of small teams, if you're running your startup with just 0-2 people in your marketing department, I got you. We don’t do all just mid-market clients. Sarah will reveal practical strategies to maximize your impact witho

Hey marketers and podcast enthusiasts this one is for you! Get ready for an exciting deep dive into the world of podcasting with our special guest, Matty Staudt, a true expert in the field. We'll be exploring how podcasting has evolved over the years—from its humble beginnings to becoming a major force in storytelling today.Matty will share his insights on podcast advertising and how brands are leveraging this platform to connect with listeners effectively. We'll learn about some cool strategies for integrating ads into podcasts without losing that authentic vibe that keeps audiences engaged.And of course, we'll talk about storytelling in podcasts—what makes a great story, how to hook your listeners, and why emotional connections matter. Matty's got some awesome tips to help you craft narratives that leave a lasting impact.But that's not all! We'll also dive into personal branding and why it's essential for podcasters, marketers, and brands. Find out how you can position you

Welcome to the Best SEO Podcast, where today we delve into the world of business strategy and branding. In this episode, we sit down with Fred Cary, an esteemed entrepreneur, branding expert, and fundraising consultant to delve into the crucial aspects of your brand: its origin story, values, and name.Fred Cary, with his extensive experience in fundraising for startups, provides invaluable insights into how a strong brand can significantly impact a company's ability to secure funding and investment. Join us as we uncover the secrets behind what makes a brand truly powerful and appealing to investors.During our conversation, Fred will discuss the following key points:Understanding the role of brand perception in attracting investors.The elements that contribute to a brand's strength and credibility.Strategies for building and positioning your brand for funding success.Real-life examples of brands that have successfully leveraged their identity for investment opportunities.Whether you're a startu

Today on the Best SEO Podcast, we dive into the process of starting to integrate a sales function into an existing organization. Our guest, Michel Prive, a seasoned Fractional VP of Sales, brings invaluable insights and strategies for businesses looking to transition from a primarily marketing-focused approach to a comprehensive sales-driven model.With years of experience guiding companies big and small through this transformation, Michel Prive shares practical steps and considerations for developing a full business plan tailored to adding a sales function to help an organization grow. From assessing current resources and talent to identifying target markets and setting achievable goals, he shares some of the aspects of the planning process.Join us as we start to uncover the nuances of this critical transition, learning how to leverage existing strengths while addressing potential challenges head-on. Whether you're a startup venturing into sales for the first time or an established organization seeking t

Tune in to understand the basics as well as the intricacies of identifying and neutralizing harmful website links. Matt outlines what is the difference between beneficial and harmful links, offering actionable strategies grounded in Google's Webmaster Guidelines. Whether you're a website owner, SEO professional, or digital marketer, this podcast empowers you to safeguard your online presence by mastering the art of disavowing harmful links. Join us as we equip you with the knowledge and tools necessary to navigate the complexities of link evaluation and ensure your website continues to rank in Google!Resources: https://www.semrush.com/blog/how-to-disavow/https://search.google.com/search-console/disavow-linkshttps://support.google.com/webmasters/answer/2648487?hl=enhttps://developers.google.com/search/docs/essentials/spam-policieshttps://developers.google.com/search/docs/essentialsPlease like and comment if you got value!—More from EWR and Matt: Free SEO Consultation: https://www.ewrdigital.com/disco

Tune in to our latest podcast episode featuring a captivating interview with a seasoned expert in growing brands and social media marketing, straight from Los Angeles, Enrico Moses. In this enlightening conversation, we delve deep into the dynamics of culture, branding, memes, and the psychology of the buyer.Enrico brings a wealth of experience and expertise to the table, offering invaluable insights into navigating the ever-evolving landscape of social media marketing. From decoding the intricacies of cultural nuances to leveraging the power of memes as a potent marketing tool, this episode is packed with actionable strategies and thought-provoking ideas!Join us as we step away from SEO, for a minute, to unlock the keys to creating viral content and to building community. Let's explore together a different perspective on brand growth in this insightful conversation.Guest Info:https://www.instagram.com/enricomoses/https://www.tastydirectives.com/Please like and comment if you got value!—More from EWR and

Join Matthew Bertram, a top SEO Consultant as he conversationally delves deep into the intricacies of link-building strategies and how others in the industry are doing it with success. Many specific examples are provided!Source: https://seobrainiac.com/the-most-creative-link-building-tactics-33-examples/Link Building book that was recommended in the podcast (affiliate link): https://amzn.to/49H013Subscribe and follow for more insightful conversations on navigating the ever-evolving landscape of online marketing and SEO.Please, like, follow, and comment if you got value!Review Us: https://www.yelp.com/biz/ewr-digital-houstonReview Us: https://www.trustpilot.com/review/ewebresults.com—More from EWR and Matt: Free SEO Consultationhttps://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights a