RED - The Marketing Podcast For Influencers

This episode of Build a Big Podcast is about anonymity in podcasting and using anonymous podcasting as a way to take advantage of social media without exposing too much of yourself online. Topics covered in this episode: Introduction to anonymous and anonymous podcasting as a way to take advantage of social media without exposing too much of yourself Balancing the demands of numerous podcast interviews and the impact on scheduling flexibility Using a caricature or icon as a podcast persona ...Click for more ... »

This episode of Build a Big Podcast is about podcasting lessons related to the current state of FOX News and Tucker Carlson.  I explore the importance of authenticity, connecting with your audience, and avoiding misinformation and dumbing down your content. Plus, I may or may not mention a woman I met at the gym who was Tucker Carlson's #1 Fan and the current opportunity for Brian Kilmeade (and you). Topics covered in this episode: FOX News vs. podcasting as platforms for news and commentary ...Click for more ... »

This is the audio companion to Issue 124 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at...Click for more ... »

It's time to talk about something important - building a community! As podcasters, we love inviting new people to be part of our journey. But what about the people already supporting us? It's easy to neglect current listeners in the pursuit of new listeners, but doing this can actually slow growth. The most successful podcasters show genuine care and curiosity for their existing audiences. How do you interact and stay in touch with listeners? Having a system in place for communication, whether...Click for more ... »

This is the audio companion to Issue 123 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at...Click for more ... »

This is the audio companion to Issue 122 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any...Click for more ... »

This is the audio companion to Issue 121 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any...Click for more ... »

What makes a podcast truly successful? What makes listeners connect with a podcast host? One of the key factors is honest communication. Listeners want to hear from hosts who are willing to take a stand and share their honest thoughts and feelings on important topics. In this episode of Build a Big Podcast, I will explore this philosophy in more detail, using the real-world example of the elementary school shooting that just happened in Nashville. Topics on this Episode: Why podcast listeners...Click for more ... »

This is the audio companion to Issue 120 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any...Click for more ... »

This is the audio companion to Issue 119 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any...Click for more ... »

I was working on a radio promo for RocknPod today and, as I was about the read it to get an exact time for how long it is, I decided to hit record and do an episode on the subject.  In this episode, I share a first draft of the ad with you and go through it, piece by piece, explaining why I wrote it the way I did. Topics on this Episode: Writing radio promo copy Building hype Getting attention (and keeping attention) Repetition in copy Lessons for your promos Links to Things I Talk About: ...Click for more ... »

This is the audio companion to Issue 118 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Celebrity in Marketing Why Aren't People Listening to Your Podcast? Does Size Matter? Podcast Marketing Trends 2023 ...Click for more ... »

This is the audio companion to Issue 117 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: The #1 Podcasting Crutch (and How to Break It!) Positive Momentum for Podcasters Should You Listen to Bad Podcasts? ...Click for more ... »

This is the audio companion to Issue 116 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: The Flip - An Opportunity for You 15 Social Media Trends Smart Marketers Will Leverage In 2023 Social Media (and...Click for more ... »

This is the audio companion to Issue 115 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Girl Scouts vs. Podcasters Do You Have a "Bad Guest" Story? 9 Strategies to Get Better Podcast Interviews Zoom Hacks...Click for more ... »

This is the audio companion to Issue 114 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Podcasting vs. YouTube 8 Ways Podcasters Can Use ChatGPT 30-Days of Promotional Content for Your Podcast Podcast...Click for more ... »

This is the audio companion to Issue 113 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Welcome to the Arena The Snowflake Echo Chamber Book >> Podcast >> Movie 5 Ways to Grow Your Podcast Audience ...Click for more ... »

This is the audio companion to Issue 112 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: You Need Two Things to Change the World Old Navy Meets "Kindergarten Cop" Steal These 10 Strategies to Promote Your...Click for more ... »

This is the audio companion to Issue 111 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Get the Tape ... NOW! What Impact Looks Like Is "Personal Blogging" the Next Big Thing? Steal This Podcast Idea! The...Click for more ... »

This is the audio companion to Issue 110 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Meet the New Year, Same as the Old Year A Robot Wrote This Podcast Summary (and Related Article) 40 Questions to Ask...Click for more ... »