Corporate Warrior: High Intensity Training And Hit Business

Billy Fletcher is the owner of the Optimization Training Lab in Greenville, South Carolina, which houses three programs: Fletcher Fitness (Quantified Strength Training), Alliance Jiu-jitsu, and Braelen's Speed Shop (Speed Training). His passion and mission is coaching others so that they can close the gap between where they are and what their true potential is. Billy is also Master SuperSlow Instructor, Black Belt in Brazilian Jiu-jitsu, and a Kokoro 21 graduate. In this episode, Billy shares his HIT epiphany, business journey, growth strategies, fitness challenge ideas, key factors for increase your client base, and much more. Increase your studio business revenue This episode is brought to you by StrengthPortal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don’t put up with tools that frustrate you! Join industry heavyweights like Discover Strength, MedX Precision Fitness,

Gert Mellak has been an entrepreneur, author, and SEO strategist for over 20 years — he is the Founder/CEO at SEO Leverage helping businesses with their digital marketing and search engine optimization (SEO) to rank higher in Google. Gert and his team of SEO experts have helped 500+ entrepreneurs and corporations worldwide generate millions of visitors, thousands of leads, and millions of dollars in sales.  Get a free SEO assessment and consulting session — use the coupon code HITLAWR. In this episode, Gert shares what search engine optimization (SEO) is, why it's important for your business, what action steps to focus on to drive traffic, how to generate organic leads to your website, and much more. Optimize your HIT business website This episode is brought to you by StrengthPortal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don’t put up with tools that frustrate you! Join

Sherri McMillan is a fitness columnist, author, and owner of Northwest Personal Training in Vancouver, Washington, awarded both the Better Business Bureau’s Business of the Year and the Chamber of Commerce Community Builder award.   Sherri has more than 30 years of experience in the fitness industry and has presented hundreds of workshops and worked with thousands of fitness leaders worldwide. Over her career, she received numerous awards: the 2010 International CanFitPro Fitness Presenter of the Year, 2006 IDEA Program Director of the Year, Inaugural IDEA Personal Trainer of the Year, 1998 Canadian CanFitPro Presenter of the Year. Check out Northwest Personal Training & Fitness Education In this episode, Sherri talks about external marketing tactics, creating a marketing calendar, calculating your marketing budget, how to get corporate speaking engagements, how to deliver an effective presentation, and much more. Let Lawrence help you achieve your HIT business goals in 2023 This episode is brought to you

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of Strong Life Personal Training in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners.   In this episode, Tim joins me for another Q&A where he addresses how to strength train athletes, how to sell high intensity strength training to athletes, locking out on the MedX Chest press, using supports for MedX and Nautilus machines, and much more. Grow your HIT Business when you join HIT Business Memberships Listen to other episodes with Tim Ryan: High Intensity Fundamentals Series  Q&A with Tim Ryan – Part 1 Q&A with Tim Ryan – Part 2 This episode is brought to you by StrengthPortal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don’t put up with tools that frustrate you! Join industry heavyweights like Discover S

The Resistance Exercise Conference (REC) is a great event where you can connect with peers, learn from expert scientists and business thought leaders, as well as rejuvenate your passion for exercise and business. Discover Strength is bringing in the leading exercise researchers, business thought leaders, and strength training practitioners to impart knowledge and empower the strength training community.  Tune in as Luke and I talk about why joining REC 2023 will be immensely valuable for YOU and your TEAM.  If you would like an early bird discount, use the coupon code: HIGHINTENSITY. Be the exercise authority — Join REC 2023!  Build a thriving strength training business This episode is brought to you by StrengthPortal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don’t put up with tools that frustrate you! Join industry heavyweights like Discover Strength, MedX Precision Fitn

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of Strong Life Personal Training in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners.   In this episode, Tim joins me to talk about more questions around client training plateaus and regression, factors affecting client performance, Super Slow protocol issues, training strategies and advanced techniques, and much more. Take the stress out of growing your personal training business you join HIT Business Membership here This episode is brought to you by StrengthPortal Are you still using pen, paper, and spreadsheets? Do you worry about providing inconsistent workout experiences that disappoint your clients and stifles the growth of your business? Don’t put up with tools that frustrate you! Join industry heavyweights like Discover Strength, MedX Precision Fitness, and many others and start using Strength Portal to easily track workouts, deliver consistently h

In this episode, I share with you the lessons I’ve learned from recording hundreds of podcasts with fitness business experts and the evidence available to support why you should seriously consider a HIT fitness business (or double down if you already have one). We'll talk about what High Intensity Training (HIT) really is, why this fitness business concept is very lucrative, the action steps involved in starting a successful HIT business, the challenges you might come up against, and much more. Grow your HIT studio client base This episode is brought to you by StrengthPortal You need a single software platform that enables your trainers to deliver consistent high quality workouts, track client progress, and scale your business. The problem is you’re still using pen and paper or basic spreadsheets to run your business, which leads to poor client experiences, inaccurate tracking, and prevents you from growing your business, making you feel frustrated. StrengthPortal understand your challenge and have worked clo

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of Strong Life Personal Training in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners.  In this episode, Tim joins me for Part 15 of our HIT Fundamentals Series — we take more of a Q&A approach to this one, and Tim answers your questions on using full range of motion, HIT vs Higher-Volume Training, cost/benefit of Nautilus and MedX equipment modifications, and much more.   Listen to Parts 1 to 14: 352 – The History and Philosophy of HIT (The High Intensity Training Fundamentals Series) 354 – How to Articulate the Benefits of HIT (The High Intensity Training Fundamentals Series - Part 2) 358 – Movement Speed (The High Intensity Training Fundamentals Series - Part 3) 360 – The Optimal Window for Time Under Load and Time To Concentric Failure (The High Intensity Training Fundamentals Series - Part 4) 361 – How to Determine the Optimal Resistance Leve

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of Strong Life Personal Training in Barrington, Illinois. In addition to personal training, Tim offers mentoring, workshops, and seminars for studio owners.   In this episode, Tim joins me for Part 14 of our HIT Fundamentals Series where we discuss exercise-induced headaches (EIH), its symptoms and causes, client awareness and education, how to manage EIH, and much more.  Listen to Parts 1 to 13: 352 – The History and Philosophy of HIT (The High Intensity Training Fundamentals Series) 354 – How to Articulate the Benefits of HIT (The High Intensity Training Fundamentals Series - Part 2) 358 – Movement Speed (The High Intensity Training Fundamentals Series - Part 3) 360 – The Optimal Window for Time Under Load and Time To Concentric Failure (The High Intensity Training Fundamentals Series - Part 4) 361 – How to Determine the Optimal Resistance Level (The High Intensity Training Fundamentals Series - Part 5)  363 – Th

Mike Lipowski is an author, coach and Co-Founder of Pure Physique along with his wife, Corrie-Beth. They help high-performers and busy parents transform their bodies without calorie-counting or cardio by combining time-efficient resistance training with custom meal planning and mindset coaching.  Own a Pure Physique Franchise  In this episode, Mike talks about the concept of small group training, its advantages and benefits, scheduling group classes, the how-tos of conducting group training sessions, and much more.  Generate more clients  This episode is brought to you by StrengthPortal You need a single software platform that enables your trainers to deliver consistent high quality workouts, track client progress, and scale your business. The problem is you’re still using pen and paper or basic spreadsheets to run your business, which leads to poor client experiences, inaccurate tracking, and prevents you from growing your business, making you feel frustrated. StrengthPortal understand your challenge and hav

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of Strong Life Personal Training in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners. Let Tim help you modify and upgrade your equipment Listen to Parts 1 to 12: 352 – The History and Philosophy of HIT (The High Intensity Training Fundamentals Series) 354 – How to Articulate the Benefits of HIT (The High Intensity Training Fundamentals Series - Part 2) 358 – Movement Speed (The High Intensity Training Fundamentals Series - Part 3) 360 – The Optimal Window for Time Under Load and Time To Concentric Failure (The High Intensity Training Fundamentals Series - Part 4) 361 – How to Determine the Optimal Resistance Level (The High Intensity Training Fundamentals Series - Part 5)  363 – The Assumed vs the Real Objective of Exercise, How to Coach Correct Form, Head and Neck Position, and Breathing (The High Intensity Training Fundamentals Series - Part 6) 3

Patrik Meier is the Chief Operating Officer for Kieser Training. He is a mechanical and industrial engineer, and has specialized in sales, marketing, and branding. Patrik spent time in the Swiss army as an infantry officer, and in the health industry in different management and executive positions. Starting from 1967, Kieser Training was a pioneer — it was one of the first companies to recognize the health benefits of strength training and consistently encouraged the use of exercise machines. More than 50 years later, Kieser has remained faithful to this concept and has continued to develop machines on the basis of current medical research to guarantee maximum training effectiveness. Kieser has 42 facilities and 118 franchises worldwide. There are 1,500 people in the Kieser team and over 265,000 clients.  Own a Kieser Training franchise In this episode, Patrik shares the life and success of Werner Kieser, Kieser Training’s core values and business processes, mentorship, target market strategies, and much mor

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of Strong Life Personal Training in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners.   In this episode, Tim joins me for Part 12 of our HIT Fundamentals Series where he talks about the different aspects of an ideal exercise environment: privacy policies, common workout distractions, studio space layout, room ventilation, temperature, and much more.  Learn sales and marketing strategies inside HIT Business Membership Listen to Parts 1 to 11: 352 – Tim Ryan – The History and Philosophy of HIT (The High Intensity Training Fundamentals Series) 354 – Tim Ryan – How to Articulate the Benefits of HIT (The High Intensity Training Fundamentals Series – Part 2) 358 – Tim Ryan – Movement Speed (The High Intensity Training Fundamentals Series – Part 3) 360 – Tim Ryan – The Optimal Window for Time Under Load and Time To Concentric Failure (The High Intensity Trai

Matt McGunagle (matt @ strengthportal.com) is the CEO and Founder of StrengthPortal, a software platform for personal trainers, gym owners, and multi-location gyms to manage their personal training staff and track personal training services. Matt graduated from Cal Poly SLO as an Economics major with a concentration on Entrepreneurship.  In this episode, Matt shares Strength Portal’s new and upcoming features, why you should use Strength Portal, software development factors, the importance of product specialization, and much more. Develop great personal trainers to grow your business  This episode is brought to you by StrengthPortal You need a single software platform that enables your trainers to deliver consistent high quality workouts, track client progress, and scale your business. The problem is you’re still using pen and paper or basic spreadsheets to run your business, which leads to poor client experiences, inaccurate tracking, and prevents you from growing your business, making you feel frustrated. S

Mike Lipowski is an author, coach, and Co-Founder of Pure Physique Fitness Franchise along with his wife, Corrie-Beth. They help high performers and busy parents transform their bodies without calorie-counting or cardio by combining their time-efficient resistance training with custom meal planning and mindset coaching.  Mike’s approach to personal training is heavily influenced by The International Association of Resistance Trainers (IART), an online higher education organization that helps fitness professionals develop forward-thinking personal training services that attracts more clients and sets you apart from your competition. Get Amazing Client Results with The IART In this episode, Mike discusses the various contexts of bodybuilding, different training methods, training plans, workout tracking, benefits and repercussions, stress recovery, and much more. Access proven business systems inside HIT Business Membership This episode is brought to you by StrengthPortal You need a single software platform that

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of Strong Life Personal Training in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners.   In this episode, Tim joins me for Part 11 of our HIT Fundamentals Series where he explains the different fat loss principles, how HIT contributes to fat loss, the importance of preserving muscle mass, and much more. Listen to Parts 1 to 10: 352 – Tim Ryan – The History and Philosophy of HIT (The High Intensity Training Fundamentals Series) 354 – Tim Ryan – How to Articulate the Benefits of HIT (The High Intensity Training Fundamentals Series – Part 2) 358 – Tim Ryan – Movement Speed (The High Intensity Training Fundamentals Series – Part 3) 360 – Tim Ryan – The Optimal Window for Time Under Load and Time To Concentric Failure (The High Intensity Training Fundamentals Series – Part 4) 361 – Tim Ryan – How to Determine the Optimal Resistance Level (The High Intensit

Ted Naiman is a board-certified Family Medicine physician at the Department of Primary Care at a leading major medical center in Seattle. He is the author of The P:E Diet, a diet and exercise book that breaks down every single dietary strategy into one simple metric: PROTEIN and ENERGY. His research and medical practice are focused on practical implementation of diet and exercise for health optimization. In this episode, Ted talks about the concept of ‘satiety per calorie’, the critical role of resistance training to fat loss, how to better educate your clients about diet and fat loss, and much more. Access personal training guides and best practices  This episode is brought to you by StrengthPortal You need a single software platform that enables your trainers to deliver consistent high quality workouts, track client progress, and scale your business. The problem is you’re still using pen and paper or basic spreadsheets to run your business, which leads to poor client experiences, inaccurate tracking, and pr

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and the owner of Strong Life Personal Training in Barrington, Illinois. Aside from personal training, Tim offers mentoring, workshops, and seminars for studio owners.   In this episode, Tim joins me for Part 10 of our HIT Fundamentals Series where he discusses misconceptions about exercise, the distinction between exercise and recreation, the benefits of doing High Intensity Training, and much more.   Listen to Part 1 to 9: 352 – Tim Ryan – The History and Philosophy of HIT (The High Intensity Training Fundamentals Series) 354 – Tim Ryan – How to Articulate the Benefits of HIT (The High Intensity Training Fundamentals Series – Part 2) 358 – Tim Ryan – Movement Speed (The High Intensity Training Fundamentals Series – Part 3) 360 – Tim Ryan – The Optimal Window for Time Under Load and Time To Concentric Failure (The High Intensity Training Fundamentals Series – Part 4) 361 – Tim Ryan – How to Determine the Optimal Resistance Level

Sam Orange, PhD (sam.orange @ newcastle.ac.uk) is a Lecturer in Exercise Physiology and Deputy Director of Research in the School of Biomedical, Nutritional, and Sports Sciences at Newcastle University. His research focuses on finding the best ways to support cancer survivors in helping them become physically active and whether physical activity can improve some of the side effects of cancer. In this episode, Sam talks us through his research paper Comparison of the effects of velocity-based vs. traditional resistance training methods on adaptations in strength, power, and sprint speed: A systematic review, meta-analysis, and quality of evidence appraisal which discusses velocity-based training, the effectiveness of using velocity feedback to regulate resistance training load on changes in muscle strength, power, and speed, and much more.   Learn client acquisition tactics from successful studio owners  This episode is brought to you by StrengthPortal You need a single software platform that enables your tr

Corrie-Beth Lipowski (corriebeth @ purephysique.com) is a sports nutrition specialist and co-founder of Pure Physique, a fitness studio offering 30-minute workouts to busy professionals, competitors, and everyday people who want to reach their health and fitness goals using an “untraditional but focused” approach.  Own a Pure Physique Franchise  In this episode, Corrie-Beth discusses the value of understanding customer pain points, the purpose of sales, effective sales processes, selling strategies, and much more.  Build a profitable HIT studio business This episode is brought to you by StrengthPortal You need a single software platform that enables your trainers to deliver consistent high quality workouts, track client progress, and scale your business. The problem is you’re still using pen and paper or basic spreadsheets to run your business, which leads to poor client experiences, inaccurate tracking, and prevents you from growing your business, making you feel frustrated. StrengthPortal understand your ch