Corporate Warrior: High Intensity Training And Hit Business

What would it take you to grow your fitness business from small to great?  If you want a blueprint for taking your personal training business from zero to successful strength training studio, you’ll want to hear from Peter and Brian Collins, founders of Strength Therapy Personal Training.  In this episode, you’ll hear about how small beginnings can be scaled to become a thriving business, and you’ll get practical advice on carving your specific niche, effective marketing, creating a good training environment for your specific type of clients, and more.  If you’ve ever had doubts about how well you can do while you’re still starting out in your fitness business journey, hang in there and give this episode a listen!   ***  

If you could sit down with one of the most successful people in the strength training industry and learn what it takes to get to the top, who would you want to listen to? Bill DeSimone just might have the episode for you — he returns to the podcast to talk about the powerful lessons he’s learned from 40 years of strength training and running his fitness business, and he lays out his experiences and what you can take away from it all and apply in your own journey, whether you’re just starting out or looking to grow your strength studio. In this episode, we cover so much: from how to use personal experiences in your business effectively, to managing injuries, to what it means to really understand the nature of personal training.  Bill talks about navigating challenges, training techniques and equipment, and how the industry has changed over the years.   ***  

How would you help a client – or yourself – rehabilitate an injured knee?  Dr. James Fisher returns to the podcast to talk about his personal experience of going through a severe knee injury: navigating the recovery process, the psychological impact, and the importance of understanding where your clients are coming from if you have the opportunity to train and support someone going through the recovery and rehabilitation process.  This episode can help you develop practical strategies that can benefit both your clients and yourself when it comes to adapting your fitness strategies and programs to accommodate and support clients who experience unexpected injuries. ⚠️ Disclaimer: This podcast is purely informational and is not meant to diagnose or treat any injury or condition; if you have an injury, please seek medical advice from a qualified health professional.    ***  

What are the critical keys for designing the optimal workout for yourself and your clients?  Is there a problem with conventional training programs that might put a dent in your clients’ progress and your fitness business’ long-term sustainability?   Bill DeSimone returns for a deep dive into Joint-Friendly Fitness, where we go into detail about how to select the most effective exercises for your program, how to determine risk and avoid injury, and why all of this matters in various contexts. If you care about optimizing your programs and maximizing results, this episode is for you!  ***  

If you already own a Health or Fitness Business, should you add High-Intensity Training to it (if you haven't already?)  To some, this might sound like a no-brainer (or at minimum a really good idea). But are there any legitimate risks, beyond the obvious rewards of offering HIT to your clients? Discover Strength CEO Luke Carlson returns to the podcast to talk about what you need to know if you're thinking about introducing HIT into your Fitness Business, such as how to make it a good fit, creating synergies with your existing business, billing and pricing for training sessions, being competitive in a crowded market (even with larger health clubs), and how you can diversify your fitness business and unlock even more success using High-Intensity Training.  ***

What's the best combination of HIT protocols and advanced strength training techniques for the most gains? Legendary trainer Pete Cerqua returns to the podcast for a deep dive into all the different high-intensity training protocols, advanced techniques, how you can customize and add variations to get up to 40% gains in strength, along with how to put all of these to work in your fitness business if you're a trainer looking to keep clients raving about the workouts you put them through. If you've ever wondered which HIT protocols and techniques will get you the most gains or will work the best with different types of personal training clients, don't miss this episode! ***

What's it like to run a fitness business on autopilot? Could you do the same?  Dr. Doug McGuff – co-author of the High-Intensity Training cornerstone Body by Science – and founder of Ultimate Exercise returns to the podcast to talk about what it's like to run a fitness business without being there all the time — how do you get to that stage?  Is that really the dream, or could it possibly turn into a nightmare? We dive deep into how he runs UE (and the key business lessons you can take away from it), crafting great client experiences, how so many people misunderstand hypertrophy, maximizing stimulus and recovery for optimal results, understanding the nuances and risks of steroid/PED use, practical strategies for thriving in the fitness industry, and more!  Note: apologies in advance for the less-than-ideal audio we have in this episode — we've done our best to make it as listenable as possible, despite the sound issues. ***

Does VO2 Max really matter? How should this factor into your strength training practice?  Plus, how would you talk to your strength training clients who bring in new studies and want to make adjustments to how you train them? The ever-insightful Skyler Tanner – a respected exercise physiologist and founder of Smart Strength – returns to the podcast for an hour of going through some wide-ranging conversations from misconceptions about VO2 Max, the many ways trainers knowingly and unknowingly communicate with clients, to unraveling the complexities of exercise-related studies, along with revisiting a few touchy subjects in the High-Intensity Training world! ***

Can you train your clients (or yourself) to maximize strength while being a high-performance endurance athlete? How can you design an optimal strength training program for a client involved in athletic events? Dr. James Fisher is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes in exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness. Plus, he is also quite the endurance athlete himself, so he brings insight from both sides of the coin! In this previously High-Intensity Business Members-only episode, James and I dive into the world of transforming endurance athletes through high-intensity resistance training — we talk about consultative approaches, exercise selection, frequency and volume, as well as how proper strength training benefits endurance athletes, facilitating improved flexibility, injury preve

Attention, High-Intensity Training studio owners: are you unhappy with how your fitness business is doing and would love to see it grow and become exponentially more successful?  You'll want to know these CRITICAL keys to success and avoid these pitfalls many new (and struggling) HIT Business owners have been stumbling into. In this episode, we talk about creating great client experiences, optimizing your offers and workouts, the importance of internal communication, making key business decisions that align with your target market so you can attract and retain more high-quality clients, and much more. This is probably the most important episode we've done for anyone who wants to set up their HIT business to be as successful as possible — check it out!

What can you learn from one of the top HIT trainers on the planet about personalizing, optimizing, and maximizing training programs and results for your clients? HIT Legend David Landau returns to the podcast for an explosive discussion that covers intelligent training, finding your minimum – and maximum – effective dose of exercise, the secrets to achieving optimal results, and more, all delivered with David's trademark I-don't-care-what-you-think-I'll-say-what-I-want approach to civil discourse. Whether you've been doing HIT for years or you're new to High-Intensity Training and you want to fine-tune your HIT workouts for maximum results, you'll want to sit down and buckle up for this one! ***

What does it take to earn $10,000 a week as a High-Intensity Personal Trainer even when everybody else struggles to get clients? Million-Dollar Trainer Pete Cerqua returns to the podcast to break down how he built a referral program for his High-Intensity Training business and kept a steady flow of clients, even during dry spells. Pete is a master High-Intensity Fitness Coach and creator of The 90-Second Fitness Solution. He has been professionally coaching since 1985 and is also 5-Time Bestselling Author for Simon & Schuster and Skyhorse Publishing, which include the books High-Intensity Fitness Revolution for Women and High-Intensity Fitness Revolution for Men. His new program “Million Dollar Trainer” shows personal trainers how to earn 7 figures per year. In this episode, Pete talks about what makes a good referral program, and what you need to do to drive consistent referrals. We also explore the psychology of selling and how to craft an effective personal training marketing message. If you're a HIT s

What does it take to start a personal training business, make it successful and profitable, and then make millions from it? Discover Strength CEO Luke Carlson returns to talk about what you need to know if you want to build an incredibly valuable personal training business or maximize the value of an existing HIT studio, including what strategies you need to consider and how to apply these in practical ways, the systems and processes you need, the challenges and opportunities you can expect, and so much more. Luke's own journey is a fascinating case study in starting out as a fitness entrepreneur and eventually building a wildly successful HIT business franchise, and he has been kind enough to share his insights and experience with High Intensity Business once again. Plain and simple: no matter where you are in your journey, if you want to grow your high-intensity training business and make it more successful, check out this episode!  ***

What does it take to create the best possible High-Intensity Training kit that builds on generations of already-great HIT equipment from the likes of Nautilus and MedX? Bringing with him a wealth of experience and knowledge as a bodybuilder and a successful business owner, Jeff Turner joins us to take a deep dive into how Imagine Strength designs its cutting-edge equipment based on the variable needs of HIT studios and their clients, all while keeping prices reasonable and competitive. In this episode, we talk about his approach to constant improvement, having good mentors and collaborating with the best experts, staying true to the principles of High-Intensity Training that revolutionized fitness, what he's learned about taking care of his health after a medical scare, how he sees Imagine Strength playing a key role in shaping the future of fitness, and more! If you're a HIT studio owner who wants to learn more about the best equipment you can get and use for your clients, you'll want to tune in to this one!

Attention HIT studio owners and personal trainers: what's the best way to think about packaging and pricing your High-Intensity Training services? Million-Dollar Trainer Pete Cerqua returns to talk about how you can optimize your pricing structure to drive growth, how to retain clients, increase your HIT business' overall success, and more. We dig deep into the various aspects of pricing and packaging for your HIT studio, keeping clients, engaged, rotating exercises and workout splits, as well as advice on creating package deals, setting expiration dates, and implementing cancellation policies — if you have a High-Intensity Training business and you want to get more out of it, this episode is a must-listen! Grow your High-Intensity Training studio faster with proven HIT Business Strategies and Tactics For the complete show notes, links, and resources, click here

What's the best HIT protocol to use for your High-Intensity Training Clients? Is there even such a thing like the best protocol? John Little returns to the podcast to talk about the "Done in One" protocol, and we talk about what really matters when choosing a protocol to use, especially when considering individual variation on the road to getting the best possible results for yourself and for your strength training clients.  In this episode, we dive into hypertrophy, understanding muscle mass potential, factoring in wear and tear, older trainees, how much of what many people know about Mike Mentzer is largely inaccurate, and more. If you're keen on optimizing the results your studio gets for your clients, you'll want to listen to this episode! Attract more clients to your High-Intensity Training Studio For the complete show notes, links, and resources, click here

HIT studio owners and High-Intensity Personal Trainers: have you ever wondered what it takes to become a million-dollar trainer (or if it's even remotely possible for you to accomplish)?  Pete Cerqua is a master High-Intensity Fitness Coach and creator of The 90-Second Fitness Solution. He has been professionally coaching since 1985 and is also 5-Time Bestselling Author for Simon & Schuster and Skyhorse Publishing, which include the books High-Intensity Fitness Revolution for Women and High-Intensity Fitness Revolution for Men. His new program "Million Dollar Trainer" shows personal trainers how to earn 7 figures per year. The episode is a deep dive into what you can learn from Pete's innovative approach to fitness, including the importance of efficient workouts, providing high-quality customer service, and marketing yourself as a HIT professional.   You'll learn what you need to do to go from zero to owning your own High-Intensity Training studio and making millions as a HIT personal trainer, as Pete sha

What are the best ways to help your HIT studio clients get through training plateaus when nothing else seems to be working? Luke Carlson and James Fisher, Ph.D. join us to take a deep dive into what really matters for busting through any strength training ruts — we look into what you should know and what you need to understand in order to optimize your clients' results when they inevitably hit their plateaus. This episode is a deep dive into how High-Intensity Training studios can maximize their clients' results through advanced resistance training techniques. Luke and James discuss what factors you need to consider and optimize. They also touch on the importance of variation, including changing the speed of movement. Whether you're a HIT studio owner or a personal trainer looking to improve your clients' results, you won't want to miss this episode! *** This podcast episode is brought to you by Imagine Strength. Grow a successful High-Intensity Training business with the best workout equipment, intelligently

Have you ever felt drained by the thought of keeping up with social media marketing trends while trying to run your High-Intensity Training business? If you have, then you're not alone. Many fitness business owners struggle to balance their social media presence with running their business and reaching their target market. But what if there was a way that you harness the power of social media without being spread thin across multiple platforms?   Joining us is award-winning author, podcaster, and business strategist Jenny Blake — Jenny helps business owners like you move forward in your personal and professional life using smarter systems that can help you work more efficiently and have more free time.   In this episode, Jenny talks about you can use social media the smart way so you can get the benefits of reaching more people with less headaches. We talk about strategies, tactics, and tips that take into account your personality type, energy levels, and your business goals. We also talk about how you can us

What's it like to start your own HIT studio and help people with heart health issues with strength training and rehabilitation?   Joining us is Strength 4 Health's Jon Allen (info [at] strength4health [dot] co [dot] uk), a veteran in the High-Intensity Training industry, having worked with clients including cardiac patients and GP referrals for over 45 years. He has a diploma in Diet and Nutrition from Oxford College, is a HITUni-certified High-Intensity Strength Training Specialist, a YMCA-certified Personal Trainer, and he is also a member of the British Association for Cardiac Prevention & Rehabilitation.   In this episode, we talk about how Jon started and grew his fitness business, including getting high-quality leads with BARK.com, why tailoring workout programs to individual clients matters for longer-term success, working with clients who have heart disease and other cardiac issues, and the strategies and tactics you can use to expand your client base, and more.   Start and Grow Your HIT Business