Corporate Warrior: High Intensity Training And Hit Business

In this podcast, I describe how to sell and deliver Virtual Personal Training services. Virtual training is an important service to explore during this difficult time to protect your business, retain clients, continue to drive revenue, and actually reach more people outside your local area. As well as helping you get through the lockdown, virtual personal training training can help you grow your business significantly and/or allow you to create a different kind of business with less overhead and more flexibility. Let Lawrence help you with your online strategy when you Join HIT Business Membership For all of the show notes, links and resources - Click Here

This podcast was recorded on the 25th March. The content will show you how fast things have moved on regarding COVID-19 since that day. Ad Ligtvoet is a training instructor and former MedX therapist for Keiser Training in Aachen, Germany. He also runs his own business, Ad Ligtvoet Training Therapy Nutrition, which focuses on helping people restore metabolic health through an efficient and practical application concerning muscle training and nutrition. The exercise program takes place at Ad’s private facility and his nutrition counselling is based on the Bodymed system. In this episode, Ad Ligtvoet shares his thoughts on the COVID-19 crisis, lessons learnt from Mike Mentzer, updates on his workout and diet, muscle mass optimisation, tips for bodyweight training, and much more.  Bring your HIT Business Online when you Join HIT Business Membership This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really imp

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Matt Hedman (matt.hedman @ theperfectworkout.com) is a Master Level Super Slow instructor and the founder of The Perfect Workout, which is the largest privately-owned 1-on-1 personal training company in the United States with over 60 fitness studios nationwide. He graduated summa cum laude with a bachelor’s degree in Aeronautical and Astronautical Engineering from the University of Washington. He worked briefly as an engineer in GE, until he found his passion for HIT, and pursued a career in personal fitness training. In this episode, Matt Hedman talks about how to manage information overload, workday scheduling tips, productivity habits and strategies, social media, and much more.   Bring your HIT Studio online inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Dr. Bryce Lee (bryce @ strength-space.com) is a former Surface Warfare Naval Officer turned Director of Therapy and Co-founder of StrengthSpace, a provider of resistance-based exercise and physical therapy services located in Chesapeake, Virginia. He is a former CrossFit and Kettlebell addict and following a string of acute and overuse training injuries, became a Body By Science devotee, and eventually began training a few private clients, mainly as a hobby. In this episode, Luke Carlson discusses with Bryce Lee his insights on hiring and employment, marketing best practices, business

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Greg Merrilees is the founder of Studio 1 Design, a website design and online marketing company located in Melbourne, Australia. He is passionate about creating good looking website design that gets results. Over the past few years Studio 1 has custom designed over 1,500 websites for high level entrepreneurs including Kevin Rogers, Perry Marshall, James Schramko, Chris Ducker, Ezra Firestone, Jordan Harbinger and Frank Oz.  In this episode, Greg Merrilees talks about the importance of a good website, key aspects of effective websites, website tips and best practices, how to create high conversion websites, and much more. Enjoy!  Learn how to optimize your HIT website inside  HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired,

Kyle Recchia (kyle.recchia @ theperfectworkout.com) is the Chief Operating Officer (COO) for The Perfect Workout, the largest high intensity training studio chain in the United States with over 60 locations.  Check out Kyle’s first appearance on the podcast HERE, where he describes how The Perfect Workout  use GTD® to drive maximum business results.  Skyler Tanner (skyler @ smartstrengthaustin.com) is an exercise physiologist and a world-class personal trainer. He operates Smart Strength, a HIT-focused, evidence-based, strength training studio in Austin, Texas. Smart Strength’s certified personal trainers use evidence-based methods to help you gain strength, boost energy, gain muscle, and improve mobility & balance. Skyler also provides fascinating insights on all things exercise on his blog, skylertanner.com.  In this episode, Kyle and Skyler share different productivity methods, how to cope with overwhelm and to-do lists, Getting Things Done vs. Zen To Done, and much more.   Access Skyler’s productivit

Matt Hedman (matt.hedman @ theperfectworkout.com) is a Master Level Super Slow instructor and the founder/president of The Perfect Workout. He graduated summa cum laude with a bachelor’s degree in Aeronautical and Astronautical Engineering from the University of Washington. He worked briefly as an engineer in GE, until he found his passion for HIT, and pursued a career in personal fitness training.  In this episode, Matt Hedman shares his career journey, describes his business ‘The Perfect Workout’, how to track workout progress, tips on identifying your target market, and much more. Access proven systems from The Perfect Workout team inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the m

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Check out my previous interviews with James HERE Luke Carlson (Luke @ DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Listen to my previous episodes with Luke HERE In this episode, we discuss the state of the HIT industry, HIT interest from different population groups, the HIT business landscape, trends in exercise machines, the future of HIT, and much, much more!

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Health Care and Professions Council registered Sport and Chartered Exercise Psychologist. He is currently Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, which is one of the most prominent peer-reviewed sport psychology journals. His research interests include psychological issues in bodybuilding and strength training, psychological skills training (particular imagery), and low back pain. He is a former personal trainer with a specific interest in high-intensity training, and also has interests in target and precision sports, and thought/decision making processes in sport and other contexts.  Listen to Part 1 HERE In this episode, Dave and I continue to discuss the different cognitive biases, how they impact decision making, how to understand each biases to make better decisions, and much more. Access proven systems to make your HIT studio highly profitable inside HIT Business M

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Listen to my previous episodes with Luke HERE James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at the Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Check out my previous interviews with James HERE Hannah Stael von Holstein (hannah @ discoverstrength.com) is the Vice President of Sales for Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover St

Walter Vendel (walter @ fit20.nl) is the CEO of fit20 Group, overseeing the expansion in the Netherlands and abroad in directing innovation. The first fit20 studio opened in 2009. Today, they have more than 150 studios in the Netherlands and continue to grow fast internationally having licensed Master Franchisees in 9 countries on 4 continents.  fit20 is an innovative training studio that offered thousands of people worldwide an effective way to increase their health and fitness levels significantly by training just once a week for 20 minutes. fit20’s unique training removes the intimidation of a typical gym and blends personal training, and recovery to improve your strength and overall well-being. With a vision to help millions worldwide, fit20 offers a highly profitable franchising business model for prospective business owners. Listen to my previous episode with Walter HERE, where he talks about how to build a successful fit20 franchise and HIT Business. Curious what starting your own business at fit20 wo

Panos Papadiamantis (info @ mypnoe.com) is the co-founder of PNOE, the first portable cardio-metabolic analyzer that gives the most comprehensive and insightful health assessment allowing users to develop an accurate nutrition and workout plan, in just 10 minutes. The product is trusted by hundreds of gyms, coaches and team. PNOE’s team of passionate engineers are dedicated to bring cardio-metabolic analysis to everyone.  In this episode Panos Papadiamantis gives an overview about cardio-metabolic analysis, why use PNOE, how PNOE does cardio-metabolic tests, and much more. Let’s get started! Build your $1,000,000+ HIT studio when you join HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference. Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your st

John Briggs (john @ incitetax.com), is a tax genius and runs Incite Tax and Accounting in Sandy, Utah, a multi-million-dollar firm and the largest in the country, adapting Michalowicz's Profit First concept serving micro gym owners focusing on tax and cash-flow strategies. He has been featured in CrossFit Journal, Box Pro Magazine, and on micro gym podcasts such as Two-Brain Radio, WTF Gym Talk and The 321 Podcast.  John has been sharing his expertise in fitness business events like the Gym Owner’s Growth Summit, ProfitCON and Two-Brain Summit. His book, Profit First for Microgyms, presents a step-by-step plan to help transform microgyms into a profitable business.  Jump start your gym’s cashflow using John’s free 5-Day Challenge Program.  In this episode, John Briggs shares his expertise on tax and accounting, profit first system for micro gyms, tools and tips for startup gyms, financial best practices for fitness business, and much more.  Build your $1,000,000+ HIT studio and Join HIT Business Membership

I wanted to start a personal training business in one form or another for several years now. However, the podcast and HIT Business Membership have always taken center stage. More recently, I realized it makes a lot of sense for me to start a personal training business in terms of the benefits in documenting the journey, developing my expertise, and providing more value to you in both the podcast and membership. In the Part 1, I covered the first steps to starting a HIT business, software and tools to help you run your business and how to prepare for personal training before you are certified. In this episode, I talk about location, equipment and insurance, setting up a website for your business, market research and much more. Build your $1,000,000+ HIT studio and Join HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers?

Thom Tombs (thom @ smarterexercise.org) has a Bachelor of Science degree in Computer Science, and is a former U.S. Marine and Senior IT Director for a fast-growing biotech company. He is a certified Super Slow instructor, and the proud owner of Smarter Exercise in Encinitas, CA which provides evidence based strength training services to clients of all ages and of all fitness levels. In the past 13 years, Thom has instructed over 30,000 individual strength training sessions.   Read Thom’s guest blog post HERE, where  talks about prospecting, pricing, and building a solid sales process. In this episode, Thom Tombs, talks about his Smart Exercise Toolkit, CAR.O.L bikes, HIT workouts, marketing campaigns, and much more.    Build your $1,000,000+ HIT studio and Join HIT Business Membership For all of the show notes, links and resources - Click Here This episode is brought to you by the Resistance Exercise Conference. Would you like to: Learn from the top strength training professionals and researchers? Network

Brian Murray (brian @ strongwomenrock.xyz) is the founder and owner of Strong Women Rock. He holds a Masters Degree in Exercise Physiology from Auburn University and has spent the last 25 years in getting further and further outside the exercise box studying about the effects of brief and intense muscle contraction on body composition change with age. As an expert in strength training and fat loss, Brian, has been featured in Fox News and CNN.  He is the Director of Clinical Research at ViiV Fitness working on the revolutionary ViiV Isometric Machine. Brian also wrote the best-selling book, Stop Trying To Lose Weight -- You're Making Yourself Fatter, which presents  evidence of the health benefits of properly performed, maximal isometric contractions.   In this episode, Brian Murray talks about the ViiV machine and isometrics, the 20-second isometric workout, why isometrics is the next evolution of health and fitness, and much more. Let’s get started! Build your $1,000,000+ HIT studio and Join HIT Business

Patty Durell (patty @ rocksolidfitnessfl.com), along with her husband, Dave Durell, own and operate Rock Solid Fitness, a one-on-one personal training studio in Dunedin, Florida. Their unique high-intensity training philosophy has helped thousands of clients increase strength, lose fat, improve conditioning and rehabilitate injuries.  Patty has been helping people achieve their fitness goals for over 25 years. She is a Master Level Personal Trainer, Certified Conditioning Specialist, Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation. Patty practices what she preaches and has lost over 40 pounds, and kept it off, through proper exercise and nutrition. Patty has been a popular speaker to fitness and medical professionals, corporations, college and high school students and many support groups. Listen to my previous episode with Patty Durell HERE, where we talk about shoulder injuries and how to prevent them. In this episode, Patty Durell shares about pr

Luke Carlson (Luke @ DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuf and Dr James Fisher), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals. In this episode, Luke Carlson talks about Discover Strength’s client training program, workout volume and frequency, exercise intensity and much more.  This episode is brought to you by ARXFit.com, ARX are the mo