Corporate Warrior: High Intensity Training And Hit Business

Kristin Rowell is a former business litigator turned Function Nutritional Therapy Practitioner. She is an IPE Pro Figure bodybuilder, NANBF 2018 Ms. Natural Minnesota, and a 25x marathoner. Kristin runs Energetically Efficient consulting for companies and organizations around the country on different topics about nutrition, lifestyle and wellness. She also does one-on-one nutritional and lifestyle coaching to individuals who are truly interested in and ready for transformational change. Kristin is a long time client of personal training business, Discover Strength. In this podcast, you will begin to understand the mindset of a high-powered busy professional and how she thinks about her investment in personal training.  In this episode, Kristin Rowell shares her Discover Strength experience, how she recovered from a disastrous leg injury, marathon diet tips, key business success factors, and much more. Lawrence will help you get more clients inside HIT Business Membership For all of the show notes, links and r

This is an episode I recorded before the COVID-19 lockdown. This is a feature that I did on Scott Myslinkski’s Carnivore Cast which is a podcast all about the carnivore diet.  In this podcast, I talk about how I got into High Intensity Training, my fitness journey and HIT inspirations, HIT Business Membership, my workout regimen and carnivore diet.  Stay tune until the end for the upcoming projects inside High Intensity Business.   Learn more about High Intensity Training and HIT business when you Join HIT Business Membership. For all of the show notes, links and resources - Click Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers. Listen to my previous podcasts with Luke HERE. If you’ve been thinking about starting your own gym or boutique studio, then tune in as Luke Carlson enumerates the 10 reasons why you should start a HIT business today.  Lawrence will help you start your own HIT business inside HIT Business Membership For all of the show notes, links and resources - Click Here

Tim Drummond is a personal trainer, fitness coach, and founder of The Institute Of Fitness Behaviour Change. He is a renowned leader in the Coaching & Personal Development space, known particularly for helping experts in the fitness industry build online coaching businesses.  He first became known as a leader in the fitness industry, establishing himself as a best-selling author, having penned two books, coined ‘Coach To The A-List’, while working with the Hollywood elite. Tim was featured in Hello Magazine, Huffington Post, and The Sunday Times.  In this podcast, Tim Drummond shows you exactly how to change client behaviour, he walks us through the system for a 12-week weight loss transformation, strategies for effective online coaching, coaching models for value assessment, sales persuasion techniques, and much more.  Get help with your HIT business when you join HIT Business Membership For all of the show notes, links and resources - Click Here

Dr. Stuart M. Phillips is an award-winning professor at McMaster University’s Department of Kinesiology, the Director of the Physical Activity Centre of Excellence (PACE) and the McMaster Centre for Nutrition, Exercise, and Health Research, and a Tier 1 Canada Research Chair in Skeletal Muscle Health.  Dr. Phillips is one of the most sought after and well-respected researchers on the impact of nutrition and exercise on muscle and muscle protein turnover. Listen to my previous episodes with Stuart HERE. In this week’s podcast, Stuart Phillips talks about protein requirements, protein intake for optimizing muscle hypertrophy, diet and nutrition, an 80/20 template for maximal muscle gain, and much more.  Access exclusive exercise science reviews inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my A

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University, UK and is also the Principal Investigator at Ukactive Research Institute. He has extensive research and consultancy experiences in physical activity, exercise and sports working with elite athletes. See James’ published peer reviewed articles.  James was a member of the Expert Working Group revising the CMO of Physical Activity Guidelines for the UK. He is a founding member of both the Strength and Conditioning Society, and the Society for Transparency, Openness, and Replication in Kinesiology. James is also a member of the American College of Sports Medicine and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy. Listen to my previous episodes with James HERE. In this episode, James Steele discusses exercise efficacy vs. effectiveness, impact of effectiveness research on HIT and healthcare, effects of isometric exercise

Erik McKay is the owner and coach of No Bull Strength and Performance, founded in January 2010. He helps athletes, students, working professionals, moms and dads improve their strength, nutrition, and mindset. No Bull’s 30-minute intense workout enables people of different ages to achieve their strength and performance goals.  Erik has a bachelor’s and a master’s degree in Physical Education at Central Michigan University. He is a Certified Strength and Conditioning Specialist, Precision Nutrition Level 1 Certified, Head and Neck Training Specialist, among others.    This week Erik McKay shares his troubled past, how he has rebuilt himself and a loving family, how he got into HIT and started No Bull, key principles for neck training, head and neck exercise protocols, and much more.   Lawrence will help you start and grow your HIT studio inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by ARXFit.com, ARX are the most innovative, efficie

Rahul Bernath is the Sales and Marketing Director for CAR.O.L. Before joining CAR.O.L, Rahul graduated from the University College London with a First Class Degree and worked with some of the UK’s most valuable consumer brands in marketing and sales. CAR.O.L stands for CARdiovascular Optimization Logic. It is an AI-powered, interactive exercise bike with self-learning algorithms that took four years to program. CAR.O.L automates each HIIT workout and guides you with touchscreen and audio prompts. In this episode, we discuss about consumer behavior trends, new research on cardio workout frequency, CAR.O.L affiliate opportunities, marketing and advertising tactics, and much more.   Interested in adding a CAROL bike to your studio? Check out these podcasts to learn more about how it can benefit your business: 205 – Is the CAR.O.L Bike a Good Fit for your HIT Business? 246 – How to Generate More Revenue with CAR.O.L HIIT Bikes 260 – How to Make $500 USD Per Sale as a CAROL Bike Affiliate Generate more revenue

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Listen to my other podcasts with James HERE In this week’s podcast, Dr. James Fisher talks about his scientific paper The Strength-Endurance Continuum Revisited: A Critical Commentary of the Recommendation of Different Loading Ranges for Different Muscular Adaptations which challenged the repetition-maximum continuum concept, explains Thomas DeLorme’s strength-endurance continuum, why heavy load isn’t the key to hypertrophy, and much more.   Access exclusive exercise science reviews inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I w

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  In this episode, Luke Carlson shares the 3 phases after the shutdown, how to recover your HIT business, strategy for maximizing success, COVID-19 prevention and mitigation plans, marketing, revenue generation, and much more.  Access virtual training and recovery resources inside HIT Business Membership This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  Check out my live Q&A with Luke Carlson, Adam Zickerman, Melinda Hughes, and Skyler Tanner on how to adapt your HIT business during the COVID-19 shutdown.   Luke is back on the podcast to talk about Discover Strength’s virtual training, how do you grow virtual training, how do you generate revenue during the shutdown, client communication and marketing strategies, and much more.  Access exclusive virtual training resources inside HIT Business Membership For all of the show notes, links and resources - Click Here

Jeff Tomaszewski (jeff @ maxstrengthfitness.com) is a graduate of Case Western Reserve University with a Bachelors of Arts in Psychology, minor in Sports Medicine, and a master’s degree in Exercise Physiology. He is a NATA certified Athletic Trainer and NCSA certified Strength and Conditioning Specialist.  Jeff formed MaxStrength Fitness in May of 2007 in Westlake, Ohio, which became Cleveland’s leading personal training facility. A decade after, he opened a second facility in Willoughby, Ohio, helping as many people as possible live a high quality of life into their golden years.  Access MaxStrength Fitness’ free coronavirus resources HERE.  This week, Jeff and I talk about marketing strategies related to reopening, customer referral marketing, general marketing strategies and best practices, how to attract ideal clients, understanding client needs, and much more.    Get more clients to come back in when you reopen For all of the show notes, links and resources - Click Here

Every year, there is one event I look forward to more than any other: the Resistance Exercise Conference (REC). REC is designed to develop you into the exercise authority. You get to connect with your HIT / evidence-based tribe, learn from scientists, practitioners and operators, and figure out how to make your HIT business more profitable and successful. Register for REC 2020 HERE Unfortunately, due to the COVID-19 pandemic, REC, like many events, had to be postponed. But in true REC style, the team put together an incredible 3-hour interactive webinar. The webinar consisted of fantastic speakers and a Q&A to give timely evidence-based solutions on slow-paced breathing, stress management, and exercise, as well as powerful business strategies to help you prevail. We were so impressed with the webinar that we begged for the audio to publish on the podcast. Get the full show notes here

Eric Feigl (owner of Eric Feigl Personal Training), Jesse Schmidt and Liam Bauer (hosts at Truth Not Trends) join me on the podcast to discuss their virtual personal training program, exercise equipment for home workouts, their tools and technology, and much more. Learn more about personal training, nutrition, and evidence based exercise: Eric Feigl (Fitness Candor Podcast) Jesse Schmidt and Liam Bauer (Truth Not Trends Podcast) Listen to Eric’s first appearance on the podcast HERE about podcasting and virtual training, COVID-19 business recovery, and contingency planning. Lawrence will help you generate more online revenue inside HIT Business Membership For all of the show notes, links and resources - Click Here

Eric Feigl (eric @ ericfeigl.com) is the owner of Eric Feigl Personal Training located in Cincinnati, Ohio. He helps individuals at all skill levels to get strong, move better, and live a healthier lifestyle by using evidence based resistance/strength training principles. His objective is to educate and hold clients accountable while providing effective personal training.   Backed by Mission 5 Fitness, Cincinnati’s most knowledgeable, professional and respected private training facility, Eric established himself as a go-to fitness professional. He focuses on kinesiology and exercise science as they relate to injury prevention, strength development, fat loss, and performance. Eric is the host of Fitness Candor Podcast interviewing fitness professionals, researchers and fitness entrepreneurs about nutrition and exercise.  In this episode, Eric Feigl talks about his fitness journey, podcasting and virtual training, COVID-19 business recovery plans, business contingency plans, and much more. Let Lawrence help you

Logan Emmet Herlihy (logan @ how2lookgoodnaked.com) is a personal trainer at Discover Strength at Woodbury, Minnesota for over three years of experience and supervised over 5,200 HIT workouts. He is an ACSM and HITuni certified as a high intensity resistance exercise specialist.    Logan is a graduate of BS Broadcast Journalism with a minor in Exercise Science at the University of Central Florida. In his book How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes Off, Logan discusses easy to implement dietary and fasting guidelines, and workouts that are focused more on intensity than volume.  Listen to Logan’s first appearance on the podcast HERE In this episode, Logan Herlihy shares his alcohol addiction story, how HIT and great mentors changed his life, Discover Strength’s virtual training process, other service offerings during COVID-19, and much more.  Lawrence will help you generate more online revenue inside HIT Business Membership.   This episode is brought to you by AR

Gary Griffiths (gary @ getsocialengine.com) is the founder of Gym Engine, a company based in Sydney, Australia. Gym Engine’s membership acquisition program helps gym owners profitably add 20-30+ members every month without Facebook Ads. Currently, Gym Engine has 927 fitness facilities grown and more than 1,880,000 leads nurtured.  In this episode, Gary Griffiths breaks down the ARRC strategy for membership growth, different methods to generate revenue during the lockdown, how to get through the crisis and succeed as a gym owner, and much more. Lawrence will help you generate more online revenue inside HIT Business Membership For all of the show notes, links and resources - Click Here

Dr Doug McGuff is the co-author of Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week and The Primal Prescription: Surviving The “Sick Care” Sinkhole. Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise, where he and his instructors continue to explore the limits of exercise through their personal training of clients. Doug is one of the leading experts in high intensity strength training and provides consultancy services to help you achieve your health and body composition goals, setup a home gym, or start a HIT facility.  Listen to Doug’s other appearances on the podcast: Strength Training Fundamentals, The 4-Hour Body and How to Train to Succeed at Obstacle Races Advanced HIT Concepts, How Excessive Nutrition Might Not be Necessary for Muscular Growth and How to Become Superhuman Multiple Sets, How to Beat The Plateau and How to Grow Your Personal Training Business Workout Vol

Ted Naiman is a board-certified Family Medicine physician at the Department of Primary Care at a leading major medical center in Seattle. His personal research and medical practice are focused on practical implementation of diet and exercise for health optimization.  He is the author of The PE Diet, a diet and exercise book that breaks down every single dietary strategy into one simple metric: PROTIEN and ENERGY. Inside the book, Ted explains protein to energy ratio, how it can optimize your health, and why food choice is everything. Listen to Ted’s other appearances on the podcast: - The Most Effective Diet for Fat Loss, Daily Workouts to Failure and The Problems with Supplements - How to Get Shredded With Intermittent Fasting, The Potential Benefits of Higher-Frequency HIT Workouts, and The Case for Not Eating Vegetables - The Benefits Of High Protein, The Truth About Fasting, And The Problems With The Carnivore Diet In this episode, Ted Naiman gives us an overview of his book The PE Diet – what is prote

Ratna Singh (ratna.singh @ carolfitai.com) is the co-founder and CEO of CAR.O.L. The CAROL Bike is based on advanced AI technology to provide a very efficient and effective HIIT workout. Ratna is a serial entrepreneur, with two companies sold at successful exit. One company was in the nutrition space, while the other in health care consulting. On top of this, having studied molecular biology at King’s College London, Ratna is no stranger to the science of exercise and human health. Her latest venture, CAR.O.L, stems from her time working with her co-founders out of McKinsey & Company, where she was Silicon Valley’s first Entrepreneur in Residence. Today, she is taking on the world’s 4th deadliest disease – inactivity – with revolutionary technology that so many of us have come to love already. In this episode, Ratna Singh describes how you can generate additional studio revenue during the shut down by becoming a CAROL bike affiliate. Moreover, we discuss how the CAROL bike can complement your HIT business