Corporate Warrior: High Intensity Training And Hit Business

Mike Petrella is a Master HIT Certified (S.P.A.R.T.A.), MEDX/HIT Certified (IART), and winner of the “Most Innovative Training Program” with the World Head of Family Sokeship Council. He owns STG Strength and Power in Ontario, Canada, which is considered one of the finest and best-equipped private strength and conditioning facilities in the world.  In this episode, Mike Petrella talks about how to educate and explain HIT to clients, specifically how to provide better information, improve messaging, and enhance your communication style to convert more clients, and much more.  Get effective sales and conversion strategies to acquire more clients For all of the show notes, links and resources - Click Here

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, one of the most prominent peer-reviewed sport psychology journals. His research interests include psychological issues in strength training, psychological skills training, and decision making processes in sports and other areas.   Listen to Part 1-6: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) 317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4) 318 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 5) 320 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 6) In this episode, Dave Smith joins me for Part 7 of our Decision Making

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University. Dave has deep interest in high intensity training, psychological skills training, and decision-making processes. Listen to Part 1-5: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) 317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4) 318 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 5) In this episode, Dave Smith joins me for Part 6 of our Decision Making series to continue to show you how to make better decisions in your life and business. He talks about the importance of considering other’s viewpoints, recognizing the role of skill and luck

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes across both exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness.   In this episode, we discuss lumbar biomechanics, ideal range of motion, best ways to utilize the MedX Lumbar Extension, workout tips, training volume during fatherhood, and much more.    Stop feeling frustrated with your strength training studio and start growing your client base For all of the show notes, links and resources - Click Here

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, which is one of the most prominent peer-reviewed sport psychology journals. Dave has a deep fascination in decision making processes and psychological skills training.  Listen to Parts 1-4: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) 317 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 4) In this episode, Dave Smith joins me for Part 5 of our Decision Making series to show you how to make better decisions in your life and in business. He talks about the various ways to sharpen your decision making processes, profiling and assessment of one’s biases, how to avoid the common pitfalls, and much

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a HCPC registered Sport and Chartered Exercise Psychologist and a Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University. His interests include high intensity training, psychological skills training, and decision-making processes in sports.   Listen to Part 1-3: 232 – Dave Smith PhD – How to make Better Decisions in your Business (Part 1) 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life (Part 2) 314 – Dave Smith PhD – How to Make Better Decisions in your Business and in Life (Part 3) In this episode, Dave Smith joins me for Part 4 of our Decision Making series to show you how to make better decisions in your life and business. He shares practical applications of luck vs. skill, the hindsight bias, the dangers of forecasting and prediction, ways to maximize success in an unpredictable future, and much more.   Tailored content to grow your strength training studio  For all of the show notes, links and resou

In this episode, I’ll describe how you can use a ‘Bring A Friend Week’ marketing campaign to acquire at least 10 new clients for your high intensity strength training business.  You’ll learn why ‘Bring a Friend Week’ is so effective and why you should acquire at least 10 new clients, how to plan your campaign, how to craft your messages to optimise conversions, and much more.   Access more proven marketing tactics to grow your high intensity strength training business  For all of the show notes, links and resources - Click Here

Mike Petrella owns and operates STG Power and Strength, an award-winning, premier private strength and conditioning facility located in Ontario, Canada. He is a MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges “Most Innovative Training Program” with the World Head of Family Sokeship Council, and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records. Michael Perilli (info @ mikeperillipt.ca) is STG’s General Manager and owner/head trainer at Michael Perilli Personal Training. Michael graduated from Mohawk College with a diploma in Health, Wellness and Fitness and is a certified CanfitPro Personal Training Specialist. He is also a multi-sport-athlete and was able to excel in Rugby representing Brock University on the USports Level, and both Team Ontario, and Team Canada on the National Level.  In this episode, Mike Petrella and Michael Perilli present in detail how STG recreated the Colorado Experim

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a former personal trainer and a registered Sport and Chartered Exercise Psychologist at The Health Care and Professions Council (HCPC). He is a Senior Lecturer at Manchester Metropolitan University with research interests in topics like psychological issues in bodybuilding and strength training, psychological skills training (particular imagery), thought and decision making process in sports and other areas.  In this episode, Dave joins me for our Part 3 of our Decision Making series, a series that shows how to make better decisions in life and business. Today, we talk about the importance of skill and luck, why skill differential is key in business success, untangling skill and luck in business, applying mental models for lead conversion, and much more.   Listen to Part 1 and Part 2: 232 – Dave Smith PhD – How to make Better Decisions in your Business Part 1 251 – Dave Smith PhD – How to Make Better Decisions in your Business and Life – Part 2 Access proven systems

Bill DeSimone is a NSCA-certified personal trainer and owner of Optimal Exercise in Cranbury, New Jersey. He started training people in 1983 at the Sports Training Institute in New York City.  He developed the Joint-Friendly Fitness Project, which draws on anatomy and biomechanics, providing clients with all the benefits of regular exercise while reducing the risk of injuries. He is the author of Congruent Exercise and Moment Arm Exercise.  In this episode, Bill DeSimone speaks about his new book Joint-Friendly Fitness including updates on exercises, safety precautions around exercises involving the postural muscles, weight recommendations on different exercises, Joint-Friendly Fitness full body routines, and much more.   Get an email featuring an exercise page from Joint-Friendly Fitness HERE. Learn how to program workouts that keep clients coming back For all of the show notes, links and resources - Click Here

Dr. Bryce Lee (bryce @ strength-space.com) is the Director of Therapy and Co-founder of StrengthSpace, a fitness studio that provides clients with resistance training and physical therapy services in Chesapeake, VA. His doctoral program focuses on orthopaedics, pain neuroscience, the relationship between systemic inflammation and “mechanical” disorders such as osteoarthritis and tendinopathy.  In this episode, Bryce talks about the settings, biomechanics, and instruction around the MedX Overhead Press to help you train your clients better. You’ll learn how to coach clients on the MedX Overhead Press, proper seat and grip positions, implementing different exercise protocols, and much more.   Learn how to train clients with other MedX Exercise Machines: 303 – Tim Ryan on Selling a HIT Studio Business, Starting Anew, and Training Clients on the MedX Avenger Leg Press 299 – Craig Hubert – How to Setup, Supervise, and Succeed with the MedX Chest Press 294 – Luke Carlson – How to Coach, Configure, and Conquer wi

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Luke has more than 15 years of experience in the fitness business and shares his knowledge around the world on leadership, management and evidence-base exercises. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise.  Listen to my previous podcasts with Luke HERE. In this episode, Luke Carlson and I discuss techniques on how to grow a profitable personal training business with remarkable services, target market acquisition, staff management and pricing strategy. Build a remarkable high intensity training business For all of the show notes, links and resources - Click Here

Lawrence Neal here, founder of High Intensity Business. I’ve spoken to a lot of clients, studio owners, and members inside the HIT Business Membership, and I noticed that many haven’t yet put much focus on creating a solid sales process, which means their closing percentage is not as high as it could be, and a lot of people slip through the cracks — this is something that can greatly affect overall business revenue.  In this episode, I cover what steps you need to take to create the ultimate high intensity training sales process, how I implemented it in my own studio (Optima Strength), the proper sales mindset you need to have, and much more.   For all of the show notes, links and resources - Click Here

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University and the Principal Investigator at Ukactive Research Institute. He is a member of the American College of Sports Medicine, and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy.  James has extensive research experience publishing many peer reviewed articles in the health and fitness space particularly the impact of resistance training.  In this episode, James Steele discusses his paper ‘Long-term time-course of strength adaptation to minimal dose resistance training: Retrospective longitudinal growth modelling of a large cohort through training records’. We also discuss potential criticisms of this paper and whether changing frequency or volume may improve result, and much more. Build a Thriving Personal Training Business For all of the show notes, links and resources - Click Here

Skyler Tanner (skyler @ smartstrengthaustin.com) is a fitness and nutrition coach, exercise physiologist, and owner of Smart Strength in Austin, Texas. Skyler and his team at Smart Strength focuses on helping clients gain strength, boost energy, improve mobility and balance through evidence-based strength training.   Listen to my previous podcasts with Skyler HERE. In this episode, Skyler Tanner shares his parenting strategies, balancing fatherhood and business, productivity hacks and tools, benefits of nasal breathing during workouts, thoughts on HIT idols and heresies, and much more.  Access Skyler’s productivity course inside HIT Business Membership For all of the show notes, links and resources - Click Here

Luke Carlson (luke @ discoverstrength.com) is a Certified Exercise Physiologist & Kinesiologist, and CEO of Discover Strength, a personal training business based in Minneapolis and four other personal training facilities in Minnesota.  Luke is a sought after speaker on leadership and business management. Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference.   Buy a Discover Strength Franchise If you’ve been thinking about starting your own HIT studio or lifestyle business, you need to consider the whole picture, and tune in as Luke enumerates the 10 reasons why you should NOT start a HIT business.  Still want to move ahead with your business? Then you should join HIT Business Membership For all of the show notes, links and resources - Click Here

Mike “Fitness Hacker” Lipowski is a speaker, author, coach and Co-Founder of the PURE PHYSIQUE Fitness Franchise along with his wife, Corrie-Beth. They help high-performers and busy parents transform their bodies without calorie-counting or cardio by combining their time-efficient resistance training with custom meal planning and mindset coaching. Mike is an international educator for personal trainers and was a professional natural bodybuilder, promotor and judge. He and his wife are a Faith-filled couple, the proud parents of two young boys, and they have both been featured guests on numerous podcasts and interviews about fitness, faith, personal growth, and relationships. Own a Pure Physique Franchise. Contact Mike via email (mikel @purephysique.com) for business mentoring. In this episode, Mike Lipowski shares his business journey during the tumultuous 2020, how to pivot to online training, how Pure Physique successfully implemented supervised virtual group training, how to alleviate consumer fear, high

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. James is one of the top researchers specialized in resistance training and more generally in exercise science.  Listen to my other podcasts with James HERE. Luke Carlson is the CEO and founder of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. Luke is passionate and loves to share his knowledge about management, leadership, and evidence-based exercise. Listen to my previous podcasts with Luke HERE. For all of the show notes, links and resources - Click Here

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. James is considered as one of the leading researchers in exercise science particularly resistance training. Listen to my other podcasts with James HERE. Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. Luke speaks around the world on leadership, management, and evidence-based exercise. Listen to my previous podcasts with Luke HERE.  In this episode, James Fisher and Luke Carlson discuss the principles and rules around workout design, systems in terms of designing exercise order, workout design best practices, benefits of specific lower body strength training, and much more. Grow your HIT studio business For all of the show notes, links and resources - Click Here

Tim Ryan (info @ stronglifetraining.com) is a Master Super Slow instructor and owner of Strong Life Personal Training in Barrington, Illinois. He has 40 years of experience in the health and fitness field operating various personal training businesses, mentoring exercise instructors, and taking part in exercise equipment design. Tim has earned various national fitness certifications from ACSM, ACE, and the Super Slow Exercise Guild.  Listen to my previous podcast with Tim HERE.   In this episode, Tim Ryan shares his HIT studio business journey, how to train clients on the MedX Avenger Leg Press, key pointers on hyperextension/lockout, specific settings around weight stack, and much more.   Take your HIT studio business to the next level For all of the show notes, links and resources - Click Here