Corporate Warrior: High Intensity Training And Hit Business

Mike Pullano is the Chief Experience Officer at ARXFit, which is an adaptive resistance exercise technology that combines computer software and motorized resistance for clients to have an effective, efficient, and quantified resistance training.  Listen to my previous podcasts with Mike HERE.  In this episode, Mike Pullano gives updates on ARX, business changes during the pandemic, describes how the ARX business model can work during the shutdown, the idea of an autonomous studio model, ways to market with ARX machines, and much more. Mention "High Intensity Business" for $500 OFF your ARX machines Access proven ARX business systems inside HIT Business Membership For all of the show notes, links and resources - Click Here

Hey everyone! Lawrence Neal here, founder of High Intensity Business.  Since I receive a lot of emails from people asking about the different programs we offer through High Intensity Business (HIB), I decided to create an episode dedicated to describing the options inside HIB namely HIT Business Membership and HIT Business Intensive. Also, I’ll answer Frequently Asked Questions (FAQs) to help you select the right program for your business. I’ll be glad to answer your questions. Email me at (lawrence @ highintensitybusiness.com). Join HIT Business Membership Join HIT Business Intensive For all of the show notes, links and resources - Click Here

Sherri McMillan is a fitness columnist, author, and owner of Northwest Personal Training in Vancouver, Washington, awarded both the Better Business Bureau’s Business of the Year and the Chamber of Commerce Community Builder award.   She has been in the fitness industry for more than 30 years, presenting hundreds of workshops while working with thousands of fitness leaders throughout the world. Over her career,  Sheri received numerous awards: the 2010 International CanFitPro Fitness Presenter of the Year, 2006 IDEA Program Director of the Year, Inaugural IDEA Personal Trainer of the Year, 1998 Canadian CanFitPro Presenter of the Year. In this episode, Sherri McMillan talks about work-life balance, fitness business systems, marketing fundamentals, marketing tactics to drive clients back into the studio or acquire new clients, and much more.  Access HIT business marketing strategies For all of the show notes, links and resources - Click Here

John Briggs (john @ incitetax.com) is a tax genius, author of Profit First for Microgyms, and owner of Incite Tax and Accounting in Sandy, Utah, a multi-million-dollar firm adapting Michalowicz's Profit First concept serving microgym owners focusing on tax and cash flow strategies.  John has been featured in CrossFit Journal, Box Pro Magazine, and on microgym podcasts such as Two-Brain Radio, WTF Gym Talk and The 321 Podcast; and has been sharing his expertise in fitness business events like the Gym Owner’s Growth Summit, ProfitCON and Two-Brain Summit.  Listen to my previous podcast with John HERE. In this episode, John Briggs gives tips and strategies on how to be more tax efficient and drive up cash flow in your business. We talk about finding the right business entity for your fitness business, writing-off expenses to maximize cost savings, classifying your team or coaches, and much more.   Increase profits in your HIT business For all of the show notes, links and resources - Click Here

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis,Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  Listen to my previous podcasts with Luke HERE. In this episode, Luke Carlson talks about the details and nuances around the MedX Leg Press to help you improve your trainer’s performance and allow clients to perform better. You’ll learn how to utilize it in the best way, coaching clients on the leg press, how to configure the setting effectively, and much more.  Also, Luke gives an overview of the upcoming virtual REC – incredible keynote speakers, and great content that's going to boost your strength training knowledge and help you grow your high intensity training business.  Grow your HIT lifestyle business For all of the show notes, links and resources - Click Here

Luke Carlson, Adam Zickerman, and Melinda Hughes join me on another Live Q&A to discuss updates on their HIT business, what are they changing in terms of COVID-19 safety protocols, how to grow virtual training, how to plan for the future, and much more. Listen to Part 1 HERE. There are tons of tips, strategies, and solutions that you can take from this episode to implement in your own business.  Grow your HIT business  For all of the show notes, links and resources - Click Here

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  Listen to my previous podcasts with Luke HERE. Own a Discover Strength franchise HERE. Sign up for Virtual REC HERE In this episode, Luke Carlson shares strategies to resolve fitness business constraints, productivity hacks, how to get the most from clarity breaks, ways to deal with overwhelm and decision fatigue, and much more.  Don’t miss out on Luke’s diet, meal plans, and strength training routine towards the end!  Access proven HIT business systems For all of the show notes, links and resources - Click Here

Sherry McKenna is the co-owner and Chairman of the video game company Oddworld Inhabitants, which is primarily known for the Oddworld series of video games. She has over 20 years of experience producing special effects for feature films and motion base ride films. Her work includes the production of Back to the Future, Hanna Barbera, The Last Starfighter 2010, and various award winning commercials. In this episode, you get the opportunity to get inside the mind of a senior executive and understand how they think about their investment in personal training, how much they value HIT, and why you should probably increase your prices! Sherry McKenna talks about her career, HIT journey and personal training experience, importance of sleep for recovery, benefits of HIT on cognitive health and ageing and much more.  Grow your high intensity training business with HIT Business Membership For all of the show notes, links and resources - Click Here

Luke Summers is the COO of Power Athlete, co-Founder/co-host of Power Athlete Radio, and a Power Athlete coach. He’s been coaching athletes, training clients, and educated thousands of coaches around the globe since 2007.   After a 6-year stint running pricing and product strategy at a Fortune 500 company, he took the plunge into the gym business to follow his passion. Since then, he has helped grow power athletes, and turned a brick and mortar gym averaging 500 clients annually into a multi-million-dollar online business. Now, Power Athlete have 130+ coaches empowering thousands of athletes and coaches every single month. In this episode, Luke Summers shares the story of Power Athlete, training components to improve client retention, adaptability in training, virtual training tips, client acquisition strategies, and much more.  Grow your virtual personal training business For all of the show notes, links and resources - Click Here

Nick Paterson is an engineer, former RAF and commercial pilot, and Owner of Ultimate Fitness where he provides personal training, diet, and biometric monitoring services. On his blog, LIHF (Low Inflammation, High Fat) Living, Nick writes about his research, client results, and personal health journey. In 2012, Nick bumped into a friend who had experimented with a high-fat low-carb (HFLC) diet and lost some body fat. Despite some good fat loss in the beginning, Nick soon hit a plateau and discovered that low-carb wasn’t the entire answer. This led him to invest a ton of time to figure out the optimal diet for himself to help him lose his excess body fat and optimize his health.  Listen to my previous podcast with Nick HERE.  In this episode, Nick Paterson discusses his theory of inflammatory hysteresis, metrics for inflammation, the critical role of diet on joint health, health coaching business, client retention strategies, and much more.  Start your own HIT Business For all of the show notes, links and reso

Julian Massler (jm @ aurumfit.com) is the co-founder of Aurum Fit, a high intensity training company in Zurich, Switzerland that provides adaptive resistance technology. Aurum Fit’s innovative training concept was developed in 2018 which focuses on effectiveness, time efficiency and safety. To date, a total of $1.9 million of venture capital has been invested in the development of the system. AURUM strives to introduce the gold standard in strength training and medical training therapy.  In this episode, Julian Massler shares Aurum Fit’s success story, how to create a market research process and identify buyer personas, specific marketing tactics, and much more.  Learn different marketing strategies and grow your HIT Business For all of the show notes, links and resources - Click Here

Dr Ben Bocchicchio (drbenbo @ hotmail.com) has been an innovator and leader in the fields of fitness, exercise, and health since the 1970s. He founded Sports Conditioning in Staten Island and developed programs for weight reduction, cosmetic enhancement, general fitness, and health and rehabilitation. Dr Ben owned and supervised a number of private fitness and health centers from the early 1970s. He also developed and owned spine and cardio vascular rehabilitation centers, where he used his S.Ma.R.T.-EX™ program. Listen to my previous podcasts with Dr. Ben HERE.  This week, Dr. Ben talks about virtual personal training for clients who are deconditioned, overweight, or seniors, advantages of resistance bands, how to use bands efficiently in your virtual workout sessions, and much more.  For band orders: contact Lifeline Fitness - Joyce 618) 392-0408. Ext: 4238 Grow your virtual personal training business For all of the show notes, links and resources - Click Here

Patty Durell, alongside her husband, Dave Durell, owns and operates Rock Solid Fitness, a one-on-one personal training studio in Dunedin, Florida. Their unique high-intensity training philosophy has helped thousands of clients increase strength, lose fat, improve conditioning and rehabilitate injuries.  Patty has been helping people achieve their fitness goals for over 25 years. She is a Master Level Personal Trainer, Certified Conditioning Specialist, Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation.  Listen to my previous podcasts with Patty HERE.  In this episode, Patty Durell shares the RSF proactive retention process, mistakes to avoid, tips to improve client experience, why retention is everything in growing your studio, and much more.  Access proven business systems inside HIT Business MembershipSupport High Intensity Business For all of the show notes, links and resources - Click Here

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.  Learn how you can own a Discover Strength franchise HERE Listen to my previous podcasts with Luke HERE. Michael Petrella is the owner and head trainer at STG Strength and Power. STG is regarded by many as one of the finest and best equipped private gyms in the world. Michael is MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges “Most Innovative Training Program” with the World Head of Family Sokeship Council, and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records. Listen to my previous podcasts with Michael HERE. In this episode, Michael Petrella

John Zarbock (john @ biofitstl.com) is a veteran and currently serves in the Missouri National Guard as Deputy CIO for the 35th Infantry Division. He owns BioFit, a smart fitness biohacking studio that delivers evidence based exercise with state of the art specialized training machines. His goal is to help co-create as many super humans as he can and give his clients the tools to live their lives to their fullest potential.  In this episode, John Zarbock shares his HIT journey, strategies on starting a biohacking studio, client acquisition tactics, key factors to business success, financial tips for startups, and much more.  Start your own profitable fitness business  Support High Intensity Business  For all of the show notes, links and resources - Click Here

James Steele, PhD (james.steele @ solent.ac.uk) is an Associate Professor of Sport and Exercise Science at Southampton Solent University, UK and is also the Principal Investigator at Ukactive Research Institute. He has extensive research and consultancy experiences in physical activity, exercise and sports working with elite athletes. See James’ published peer reviewed articles.  James was a member of the Expert Working Group revising the CMO of Physical Activity Guidelines for the UK. He is a founding member of both the Strength and Conditioning Society, and the Society for Transparency, Openness, and Replication in Kinesiology. James is also a member of the American College of Sports Medicine and the British Association of Sport and Exercise Sciences, and is a Fellow of the Higher Education Academy. Listen to my previous episodes with James HERE. This week, Dr. James Steele discusses his review paper Does Increasing an Athletes’ Strength Improve Sports Performance? A Critical Review with Suggestions to Hel

Thomas Bisson is a personal trainer, weight loss specialist, and the founder of Chigwell Personal Training. With 10+ years of training experience and learning from fitness experts like Dr. Doug McGuff and Mike Mentzer, Tom developed a training method that is fun and efficient in helping clients achieve their goals.      After discovering the principles of Objectivism, Tom turned a failing personal training business into a £16,000 Per Month lifestyle business. In this podcast, Tom shares his personal training journey, Objectivism principles, how to recover from business failure, business automation and leverage, how to preventburnout, and much more.  Learn why it's a great time to start a HIT business Support High Intensity Business For all of the show notes, links and resources - Click Here

Steve Wetzel (steve_wetzel @ villasport.com) is a former NFL strength and conditioning coach for 17 seasons working for the Minnesota Vikings, Washington Redskins and Arizona Cardinals, and since become a very successful personal trainer teaching the principle of HIT to athletes and the general population.  He is a fitness advisor at VillaSport Athletic Club and Spa in Texas, and has been the top fitness producer for all locations from 2013-2019. With 35 years of experience, Steve's unique approach combined with advanced training methods emphasizes injury prevention and results in the improvement of strength levels and body composition.  In this episode, Steve Wetzel tackles personal training fundamentals, how to thrive as a sports coach and a personal trainer, tactics to train clients better, contraindications and solutions, importance of data tracking, and much more.   Build a profitable virtual personal training business For all of the show notes, links and resources - Click Here This episode is brought t

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers. Listen to my previous podcasts with Luke HERE. In today’s episode, Luke Carlson shares tactics, principles, and mindset on how to generate a six figure income with a lifestyle business. We also cover topics on marketing, tax management, delegation, systems and processes, and much more. Build your dream lifestyle HIT business For all of the show notes, links and resources - Click Here

Bram Kroeske (bram @ fit20.nl) is the co-founder and Director of Training and Development at fit20.  Bram started his career as a Physical Therapist at the Mossberg Physical Therapy Institute specifically on medical exercise therapy for tissue regeneration. He has a master’s degree in Orthopedic of Manual Therapy at Ola Grimsby Institute exploring scientific therapeutic exercise progressions, nutrition, and diet.    In this week’s episode, Bram shares the fit20 origin story, fit20’s impact on the healthcare system, fit20 training programming, Bram’s skepticisms of HIT and how he became a HIT enthusiast, and much more.  Build a successful HIT business like fit20 when  you join HIT Business Membership For all of the show notes, links and resources - Click Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve e