Internet Marketing: Insider Tips And Advice For Online Marketing

In today's episode we're joined by Robert Nickell, Founder of Rocket Station. Robert joins us to explain how businesses can scale their offerings using entirely virtual teams.In this episode we discuss:Robert's early learnings from virtual staffing in the real estate sectorHow access to remote workers and virtual assistants has evolved over the last decadeExamples of businesses that Rocket Station has helped to grow using VAsIndustries that lend themselves more naturally to the use of VAs for scalabilityHow Rocket Station built their network of VAs from the PhillipinesWhy do Rocket Station offer service contracts and how does this differ from finding a VA yourself?Can you create a unique company culture, virtually?Robert's recommended workflow and communication toolsReferenced on this episode:https://www.gliffy.com/https://www.lucidchart.com/https://app.diagrams.net/https://www.smartdraw.com/https://www.ringcentral.co.uk/https://www.8x8.com/CONNECT WITH ROBERT / ROCKET STATIONhttps://rocketstation.com/brooks@

In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.In this episode we discuss:Have the principles for gleaning customer insight changed over the last 20 years?What makes an insight insightful?The 5 sources of data you need for meaningful marketing analysisWhat's the #1 obstacle that prevents customer insight from being gleaned?Why monthly or quarterly marketing targets might actually prevent remarkable marketingWhy getting outside of your comfort zone is a critical component in gleaning meaningful customer insightsReferenced on this episode:Christine's book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJtMarketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/[Book] Thinking Fast and Slow by Daniel Kahneman https://

This episode is a little different from the topics we usually cover on the Internet Marketing Podcast as we're joined by Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready.SiteVisibility partnered with Career Ready back in 2018 to support them with the management of their Google Ads grant. We've witnessed first-hand the principles that Tokunbo has instilled in Career Ready since joining as CEO in early 2020 and in this episode he shares with us Career Ready's ambitions to give more young people opportunities, particularly in creative industries.In this episode we discuss:How Career Ready helps young people in the UK access employmentTokunbo's first year goals as Career Ready's CEOHow Career Ready harnessed the advocacy of alumni to showcase the importance of their workHow the pandemic accelerated Career Ready's use of technology to engage young peopleWhat is social mobility?A breakdown of Career Ready's services for employers and young people and how to access themReferenced on this episode:https://

In this episode we're joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy. Mike is the co-author of 'The Ultimate Guide to Google Ads' and joins us to discuss some key trends that made it into the recent 6th edition of the book, in particular, Google's adoption of AI driven smart features.In this episode we discuss:Is there a gap in marketing sophistication in Australia vs the rest of the world?How Mikes's approach to identifying trends and topics has changed during the pandemicHow Mike prioritises the topics to cover when revising editions of his co-authored book 'The Ultimate Guide To Google Ads'Red flags to look out for when considering a new client-agency partnershipAre customers losing access to their data because of Google's increased adoption of AI?How Mike uses the mantra of 'trust, but verify' when approaching new Google Ads 'smart' featuresReferenced on this episode:[Book] The Ultimate Guide to Google Ads: https://amzn.to/3yae8fuhttps://www.descript.com/https://otter.ai/https://copysmith.ai/h

In today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year.In this episode we discuss: How Joseph applied his direct response marketing experience to pivot into creating funny sales videosHow the Harmon Brothers inspired Joseph and his team to 'find their funny'How to create funny sales videos even if you don't consider yourself a funny personThe similiarties and differences between creating infomercials and funny sales videosWhat you need in the first 5 seconds of a video to capture someone's attentionWhat causes users to get bored, lose attention and stop watching your online videosManaging the balance of being disruptive without being distastefulTechniques for repurposing sales videos into snippe

In this episode we're joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss the upcoming Google's Core Web Vitals update.**UPDATE**Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience.In this episode we discuss:What is the Core Web Vitals update and how does it differ from previous Google search algorithm updates?How might the Core Web Vitals impact roles of SEO professionals?A description of what the 3 key Core Web Vitals areWhat are 'page experience signals'?Why business owners and webmasters may need increased development budgets in 2021/22How to benchmark your current performance and tools to help analyse performance against Core Web VitalsHow will you know if your site is impacted by the Core Web Vitals update?Referenced on this episode:https://search.google.com/search-conso

Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code. Oribi helps thousands of companies to:Know exactly how each marketing activity and channel contributes to salesOptimize their funnelView all their key metrics, trends, and marketing budgets in one dashboardAnalyze and optimize paid campaignsCredit every single marketing activity, from paid campaigns to newsletters and contentFor 20% off your first 3-months of Oribi, use the code 'sitevisibility' during sign-up. In this episode we discuss:Oribi's origin storyHow Oribi helps business owners and marketers collect useful marketing data without the need for developersWhat Oribi does differently to Google AnalyticsA breakdown of Oribi's key features and functionalityHow Oribi uses AI to surface marketing insightsWho is Oribi best for?The considerations behind Oribi's key marketing messages (Google Analytics is old!)CONNECT W

In this episode we're joined by Smartphone Video Marketer, Daryl Cygler. Daryl is a Marketing Director at fuel equipment specialists, FES Tanks but a passion and curiosity for video led Daryl to the creation of the Smartphone Video Marketing Group where he helps SMEs get to grips will all aspects of smartphone video production. In this episode we discuss:How mobile journalism inspired Daryl to become a smartphone video marketing advocateThe key lessons Daryl has taken from mobile journalists and applied to marketingHow Daryl created his first marketing video from his smartphoneThe importance of learning to take imperfect actionCommon obstacles in creating smartphone videos and how to overcome themCan SMEs use smartphones for live-streaming?Ideas for how SMEs can start small in their video marketing experimentationReferenced on this episode:https://uk.cfm.net/https://www.powertutors.co.uk/https://lovicklifecoach.co.uk/https://en.wikipedia.org/wiki/Steven_SoderberghLady Gaga 'Stupid Love': https://www.yout

In this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring.In this episode we discuss:Asher's experiences in startups and as an entrepreneur and how that led to the idea of UncappedUncapped's mission to provide an alternative fundraising option for growing businessesThe Pros and Cons of fundraising options for growing businesses and how Uncapped compares to these optionsThe VC community and media response to UncappedHow case studies have been critical to establishing trust for UncappedReferenced on this episode:https://wise.com/CONNECT WITH ASHER / UNCAPPED:https://www.weareuncapped.com/https://twitter.com/weareuncappedhttps://www.linkedin.com/company/weareuncapped/CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteV

Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles. In this episode we discuss: What happens in the intersection of product and marketing at FreshBooksExamples of marketing that's built-in to productsWhat SaaS product marketers can learn from the gaming sectorWhat can marketing teams learn from product teams and vice versaWhen to target broad audiences vs. when to go feature-specific Referenced on this episode:https://looker.com/ https://trello.com/  CONNECT WITH PAUL / FRESHBOOKShttps://www.linkedin.com/in/paulcowan/ https://twitter.com/cowanpkc https://www.freshbooks.com/  CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.

In this episode, we're joined by Xenia Muntean, CEO of Planable. Planable is a social media SaaS platform designed to make social media collaboration fun and seamless. With unique insight into the trends that make social media teams successful, Xenia shares her advice on how to build effective social media teams.  In this episode we discuss:Characteristics of successful social media teamsHow the social media marketer role has developed over time Obstacles that can stifle social media creativityThe benefits of involving people outside of marketing in your social media processesCan content marketers also be good social media marketers?How far in advance should social media teams plan?What is 'Social Teams 100'?Referenced on this episode:[Book] Team of Teams by General Stanley McChrystal: https://amzn.to/39fIimKCONNECT WITH XENIA / PLANABLEhttps://planable.io/https://www.linkedin.com/in/xeniamuntean/CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenuttCONNECT WITH SIT

Organisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the scenes to create word-of-mouth marketing. In this episode we discuss:Todoist's growth story, notably key factors that helped grow Todoist from 5 million users to 25 million users over the last ~6 yearsBrenna's personal growth story and personal marketing lessons she's learned along the wayHow Doist serves a user base of 25 million+ customers with a marketing team of 6 peopleWhy it's important to let go of some of your LegoThe benefits of focusing on your gut instincts instead of the competitionThe cultural marketing benefits of in-housing vs using agenciesHow to remain creative as a remote-first companyWhat is the

In this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs. In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing programs.  In this episode we discuss:Frederick's journey from Chief Adwords Evangelist at Google to introducing paid media software products as CEO of OptymyzrThe pros and cons of AI/ML advancements in paid mediaPotential career paths for the modern paid media marketer, and the difference between PPC Doctors, Pilots and TeachersAre PPC SaaS companies like Optmyzr at risk of Google putting them out

In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!In this episode we discuss:Why storytelling skills are key in turning insights into actionsCommon pitfalls to avoid when trying to understand user behaviourQuestions to ask yourself before investing in analytics softwareHow to build your storytelling narrativeHow using influence quadrants can help you to understand the necessary actions to encourage specific user behavioursFrameworks, resources and tools that can help you on your journeyReferenced on this episode:Peter Fader: https://twitter.com/faderpMichael speaking on building narratives and creating influence quadrants: https://www.youtube.com/watch?v=LrxJjluJKTwAdam Grant: adamgrant.netLooker: https://looker.com/QuantumMetric: https://www.quantummetric.com/Never Split the Difference by Chris Voss: https://amzn.to/3c7x706Michael Bernoff: https://michaelbernoff.com/CONNECT WI

In this week's episode, we're joined Nitin Manchanda, Founder of Botpresso.  Nitin has helped companies including Trivago, Flipkart and Omio grow through organic search and today he joins us to share his advice on how to accelerate organic growth with the help of SEO automation tools and processes. In this episode we discuss: How SEO automation has developed over the last decadeHow AI and ML can be used to help scale content productionSoftware and services to help you get started with SEO automation projectsSEO automation software recommendations that will help you stay on top of critical technical SEO problemsWhy using automation in outreach might not be the best ideaHow Nitin would like to see SEO automation used in the future Referenced on this episode:OpenAI: https://en.wikipedia.org/wiki/OpenAIDeepL: https://www.deepl.com/en/translatorContentKing: https://www.contentkingapp.com/ Little Warden: https://littlewarden.com/RosaeNLG: https://rosaenlg.org/rosaenlg/2.1.4/about/nlg.htmlOnCrawl

*Note: Apologies for the audio quality in this episode. We've tried to edit as much as the static/interference as possible and decided to publish the podcast because even though it's below our usual audio quality, there's a lot of great advice and insight here from Paul at Ape Creative that we thought was still useful.In today's episode we're joined by Paul Spirou, Managing Director of Ape Creative, a brand design agency working with food and drink businesses creating branding, packaging, digital, internal comms and category marketing to discuss 'Challenger Brand Thinking' as well as provide useful tips and advice to help you with your marketing success.In this episode we discuss:Where does the term 'challenger brand thinking' come from?Examples of challenger brand thinkingThe difference between brand challengers and disruptionsThe difference between USPs and UHBsHow well-established companies can redefine their beliefs for modern marketing successDo uniquely held beliefs have to be approached in a top-down m

In this week's episode we're joined by Jeroen Corthout, Co-Founder of Salesflare.The pandemic has had a dramatic impact on how salespeople generate leads, build connections and close deals. Jeroen is right at the centre of that and with Salesflare, his mission is to make salespeople's workflows as efficient and enjoyable as possible.In this episode we discuss:Salesflare's mission and who their product is a good fit forThe #1 difficulty for salespeople in respect to CRMsHow salespeople can use their WFH environments to demonstrate authenticity and build better connectionsThe concept of 'digital body language' and tools that can help people understand this languageHow salespeople have to adapt their approach to self-motivationTools and processes to help improve your sales productivity and workflowHow easy is it for SMEs to move from an enterprise CRM to a product like Salesflare?Referenced on this episode:https://blog.salesflare.com/remote-saleshttps://attach.io/https://www.docsend.com/https://betterproposals.i

In today's episode we're joined by Viveka von Rosen, Co-Founder and Chief Visibility Officer at Vengreso. Viveka is an internationally recognised expert in the world of LinkedIn, having authored the book 'LinkedIn Marketing: An Hour a Day' back in 2012 and continuing to deliver a wealth of LinkedIn education via her courses on LinkedIn Learning and her work with Vengreso.  In this episode we discuss:Viveka's LinkedIn routine and her tips on creating routines How many LinkedIn connections is optimal and manageable?Is LinkedIn Group engagement worth it?The best times to post on LinkedInWhy you should post natively and consider spending more time on using all the characters available to youHow many hashtags should you use in a LinkedIn post?How to optimise your personal profile and LinkedIn company pagesShould you invest time in creating LinkedIn Stories?How do you access LinkedIn Live?How to access LinkedIn NewslettersHow to make the best use of LinkedIn's name pronunciation feature Referenced on thi

In today's episode we're joined by PJ Taei, Founder of Uscreen.Uscreen is a VOD platform that allows creators and brands to launch their own channels, monetise their audience and distribute their content through the world's major app platforms.In this episode we discuss:The growth in creators launching their own channels and networksHow the pandemic has impacted monetisation of VOD contentIndustries seeing increased VOD adoptionHow VOD platforms like Uscreen compare to single-channel ownership, i.e YouTubeVOD membership and marketing features and functionalityWhen launching your own VOD is most beneficialObstacles to launching a VOD channelHow immersive VOD can be enabled through wearable technologyReferenced on this episode:https://www.soul-cycle.com/https://yogawithadriene.com/https://fwfg.com/https://magicstream.com/https://getbackup.tv/https://www.sarahbethyoga.com/https://bspokeindoorcycling.com/https://www.birdietime.tv/https://www.faderpro.com/https://naturallysassy.co.uk/https://therealmaxwell.com/htt

In today's episode we're joined by Steve Munachen, Head of Global Marketing at Push Live.Today we explore the growing possibilities in live streaming, including how Push Live are making cross-platform and cross-channel live streaming possible, the revenue-generating opportunities that exist today in live streaming and those that may start to surface in the near future.In this episode we discuss:How the pandemic has accelerated experimentation within live streamingNew capabilities in cross-platform and cross-profile live streamingMonetisation models being used within live streamingHow influencer marketing extends into live streaming opportunitiesReferenced on this episode:Travis Scott and Fortnite Present: Astronomical: https://www.youtube.com/watch?v=wYeFAlVC8qUCONNECT WITH STEVE / PUSH LIVEhttps://www.push.live/[email protected] WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/S