Sinopse
Digital Strategy To Match Your Ambition
Episódios
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#019: Is Your Online Persona The Real You?
21/04/2014In episode 19 of the podcast, we discuss why it matters who you are online and how you represent yourself. How does your online persona match up to the “real” you? When you meet someone who you’ve watched from afar online… how likely is it that their online persona is really how they are in […]
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#018: Balancing Both Sides of the Brain
17/04/2014In episode 18 of the Off The Charts Business Podcast, I talk with Laura Hames Franklin about the right and left brain and why we should make the most of both hemispheres. We keep hearing how important it is to use both sides of our brain… especially as we continue to create a new world […]
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#017: Is Your Elevator Speech Working For You?
14/04/2014In episode 17 of the Off The Charts Business Podcast, we take a look at the elevator speech and how you can go about creating your own. You know when you meet someone at a cocktail party, networking event, or in the elevator at the publishing house… and you don’t know how to answer the […]
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#016: The Catch 22 of Online Business
10/04/2014In episode 16 of the Off The Charts Business Podcast, we talk about the frustrating catch 22 that many entrepreneurs are faced with when creating a business. When you’re just starting out, should you invest in web design or focus on getting clients first? It can be hard to figure out what you need to […]
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#015: Get Off the Content Creation Hamster Wheel
07/04/2014In episode 15 of the Off The Charts Business Podcast, we look at how content creation doesn’t have to be overwhelming. If you’ve started to learn about blogging, video marketing, podcasting, and e-book writing, then you know how important content is to attracting new customers for your business. The problem? It’s easy to get stuck on […]
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#014: Setting Goals: How To Reach Business Milestones Without Disappointment
03/04/2014In episode 14 of the Off The Charts Business Podcast, I talk about how to set goals in a useful way that won’t end up discouraging you. You can set goals for the number of people you’d like to sign up for your programs, the number of clients you’d like to have on a monthly […]
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#013: You Got An E-mail List… Now What?
31/03/2014In episode 13 of the Off The Charts Business Podcast, we look at what happens after someone joins your email list. You already send regular newsletters to your list (or you should be)… Newsletters are important touch points to provide value and stay in touch with your tribe. But an autoresponder series works like a […]
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#012: How To Land Speaking Gigs
28/03/2014In episode 12 of the Off The Charts Business Podcast, I share tips on how to land speaking gigs even if you’re just getting started. One of the things that many of us want to do more of in our business is to get out to more conferences and speak on stage. While I’m not […]
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#011: Is Your Location Independent Business Doomed to Fail?
26/03/2014In episode 11 of the Off The Charts Business Podcast, I talk about a controversial topic. Whether you should travel while you’re building you business. If you’re starting a business because you want to be location independent, I get it, and it’s one of the reasons I started an online business too. In this podcast […]
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#010: How to Delegate For Recovering Control Freaks
24/03/2014In episode 10 of the Off The Charts Business Podcast, I talk about one the most important skills to master as you grow your business – delegation. The reality is that there’s only so much work you can do in 24 hours. As your business grows, and you get more clients, start to sell more […]
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#009: Business Model Evolution
22/03/2014In episode 9 of the Off The Charts Business Podcast, we look at your business model and whether it supports the lifestyle you want. If you’re anything like me, you started your business without much of a business plan… and no idea what business models you’d be putting in place. Maybe you looked around at […]
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#008: Get It Done with 3 Simple Tricks
19/03/2014In episode 8 of the Off The Charts Business Podcast, I share my tips for getting things done. I often get asked how I get so much stuff done. This question stops me in my tracks because I don’t see it that way, I always feel like there’s something else to be done… but I […]
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#007: How to Keep Receipts Digitally
17/03/2014In episode 7 of the Off The Charts Business Podcast, we look at how to keep receipts neat and tidy. Something that can make us entrepreneurs a little bit frustrated. When it comes to tracking expenses in your business, there’s nothing more annoying than trying to organize all your paper receipts. Been there, done that. I […]
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#006: Are you giving away too much free content?
14/03/2014In episode 6 of the Off The Charts Business Podcast, we look at the myth of free content. It’s a common misconception that if you give away some of your best content for free… you’re going to make fewer sales or get fewer clients. In reality, it’s the opposite. The more high value stuff you […]
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#005: How To Network With Influential People
13/03/2014In episode 5 of the Off The Charts Business Podcast, we look at what you can do to get on influential peoples’ radar. No matter where you’re at on your business journey, you’ve probably looked around your industry at some point and wondered how to network with influential people… I know I have, and most […]
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#004: 5 Minute Book Review Built To Sell
12/03/2014In episode 4 of the podcast, I introduce the Off The Charts 5 Minute Book Review series. I read a lot of business and self development books and I love to share what I like about particular books that have an impact. Subscribe to the podcast on iTunes Subscribe via RSS (non iTunes) Subscribe on […]
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#003: Busyness: It Doesn’t Make For Good Business
03/03/2014In episode 3 of the Off The Charts Business Podcast, we look at how being busy can give the illusion of progress. Why did you start a business? It likely wasn’t to spend your days feeling busy and stressed out… But it’s really easy for us to fall into the busy trap. Being busy is […]
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#002: Can’t Pick a Niche? There’s Another Way
03/03/2014In episode 2 of the podcast, we look at figuring out your niche. Can’t decide on a niche? Are you doomed, or is there another way? If you’re a coach, and you’re not sure how to come up with your marketing niche… I have something that might help you stop spinning in circles, so you […]
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#001: How To Sell Even if You’re Not a Polished Salesperson
03/03/2014Welcome to the Off The Charts Business Podcast! In our first episode, we’re talking about how to sell even if you’re not a polished salesperson. Learning how to sell is important no matter what business you’re in… yes, even if you got into business because you don’t really want to talk to people and you […]