The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Salespeople don’t play it safe at all times. You need to take risks, challenge expectations, and do big things to succeed. How do you do that? Listen as Jonathan Diaz shares his thoughts.  Increase your motivation Jonathan and his siblings love Kobe shoes and back in 2010, Kobe wore bright lime green shoes called The Grinch for a big Christmas game they played. Jonathan really wanted to get a pair for himself.  Nike launched their sneaker app and they “dropped” the shoes, which meant you’d need to log in at the time they drop to enter a raffle and have a chance to buy the shoes.   The usual response for this app is a big sorry since somebody else has been selected. It’s really rare to win it.  Even when Jonathan knew that his chances were slim, still he tried to do what he could to win it. He reached out to his friends and family to help him. He did his best to get what he wanted.  His wife told him that his name wasn’t picked and that he wasn’t chosen. But he didn’t stop there. He kept on until he got the s

Salespeople often find themselves asking, “how do I increase my sales motivation?” It’s a common challenge and in today’s episode, Aaron talks about how you can further your sales journey by increasing your motivation. Aaron Conjelado was an account executive for an advertising company in the Philippines. He spent two years in that position and had great success in it. Moving into the US, Aaron didn’t meet with a lot of salespeople, and with the pandemic, he lost touch with his sales skills and got rusty.  Cultivating motivation  Aaron doubted his skills in sales. He was anxious and worried whether people would understand him, especially with his thick accent.  He started doubting himself and his abilities in sales.  It’s important to face reality to be able to find a way to perform better.  Find a mentor to help you overcome your doubts. Discuss your planned course of action.  Listen and learn as much as you can from your coach.  Another key is practicing your pitch.  It’s also effective to practice your sc

Salespeople today face the same dilemma: ‘how to successfully close an impossible deal during a pandemic.’ This isn’t new to us but we still need all the help we can get. Tune in to this episode as Ariel Telli talks about how to close impossible deals.  Switching to the sales side Ariel is a co-monitor at Siemens Healthineers and he’s assigned to the different states in Argentina.  Ariel is passionate about people and teaching customers. He’s switched from being a bioengineer fixing devices to being a bio-engineer who also does sales.  He has been in the sales position for two and a half years now.  He has built a strong relationship with prospects and prospects trust his product recommendations.  He felt that he could grow in the sales area and it would give him the chance to really learn more about connecting with people.  Facing the challenge It was in the city of Ushuaia where the client, an important clinic in the area, almost closed a deal with the competitor.  Their potential client, however, had a

Today’s guest is Nelson Leitao and he’s going to share important lessons learned about perseverance during a 10-year climb up the customer ladder. In this episode we’ll discuss what that means.  The art of selling Nelson loves his job for two particular reasons: Interacting with people and getting the chance to improve patient experience.  For Nelson, being in the medical sales field, he isn’t only dealing with devices, he is helping people through his products.  Their company’s vision is A day without passion in healthcare is a lost day.  Nelson worked for his company for 25 years already but he’s only been working in sales for 10 of those years.  One hard lesson came from offering the same solution to three different companies. He focused on the sale more than unique customer needs and it cost him two of the three prospects. What Nelson didn’t acknowledge was that there were three different customers, three different processes, and three different needs. Instead of customizing the offer to each company, he

Gary Manske, the Executive Director for Sales and Marketing of Dakota Micro, Inc suggests that salespeople should approach sales as an art and a science instead of a grind, but what exactly does that mean?  It’s a mindset thing  Have the mindset of always being curious and ready to learn something new.  People who are defeated say “it’s not working anymore.” They make excuses and often, the current excuse is COVID.  While that is a legitimate view, you still have to look at things from a different perspective in order to keep going. Instead of your circumstances limiting what you can do, look at it as a new environment and an opportunity to see new ways you can reach out to your prospects.  Regardless of the situation, sales is all about relationships, so find a way to connect with people.  The old school sales approach of getting on the phone, playing the numbers game, and needing to have consistent activity makes the sales process a grind.  Go into sales with a different mindset. Instead of getting caught

Many sellers have sales goals but we must focus on making sales goals a part of your daily activities. Let’s join Joel Malkoff and Donald as they talk more about the importance of organizing these tasks.  Making Sales Goals a part of your daily activities Joel thinks empathy is a priority. It’s a conscious way of selling and it puts the seller in the buyer’s shoes.  Salespeople need to sell with integrity.  Many salespeople set short-term goals and become so engrossed with this list they become very self-centered.  You want to set long-term goals and build long-term relationships because it keeps integrity at the center of these interactions and facilitates trust. Look beyond the one-shot sale. This means being able to walk away from the situation if your product or service doesn’t fit. Don’t just focus on closing the deal.  Maintain focus on your long-term goals.  Transparency and full disclosure are very important in sales.  Maintaining integrity As a salesperson, you want to present your product the bes

In this episode, we get to know The Sales Evangelists team and what they do for TSE as they share with Santa Claus what they want for this Christmas.  From the Philippines to Thailand please!  Mae Mar assists with email support and sends messages to the guests who appear on the show. She also manages some of Donald’s mails and works on lead generation for the sales team.  Mae has been with the TSE team for about four years now. For Christmas, Mae wants to spend some time with her husband who is in Thailand. She wishes to fly from the Philippines to Thailand and surprise her kids on Christmas eve.  You can reach out to Mae via email at [email protected] Let’s Create a Startup Rael Ramirez is in charge of the show notes for all the podcast episodes and also does some content writing for a few of our TSE clients.  Rael is interested in creating a startup company herself and although she knows that can be difficult, she’s got episodes from The Sales Evangelist to help her jump into it. You can reach ou

Before you jump into creating a goal, make sure the goal is a SMART goal. It's S for specific, M for measurable, A for attainable, R for realistic, and make sure it's T, time bound.Mentioned in this episode:HubSpot and bluëmago | STUDIOSHubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com

We set goals and we try to achieve them. The truth is, however, goals must meet a few requirements for them to be achievable. You need SMART sales goals. What are smart sales goals? Let’s talk about that in this episode.  Aiming for SMART sales goals  SMART stands for:  S - specific M - measurable A - attainable R - realistic T- time bound A goal that says, ‘I want to be successful by the end of 2021…’ is not realistic.  When you set a goal, you need to evaluate specific elements first. Ask yourself if it is specific enough, measurable, attainable, realistic, and if it is time-bound.  Setting SMART goals is important because you can easily run out of steam if you don’t seem to be making progress.  People move forward with vision and motivation. Your life has more meaning when you have something to look forward to.  Generic goals are often not accomplished.  Make micro SMART goals to help you accomplish your big SMART goals.  Use SMART goals for your team to encourage them to accomplish more. It will collec

Sales people have so many goals they are working toward it’s inevitable that there will be goal-setting mistakes made along the way. In this episode, Dr. Jason Scott Earl is going to help us avoid these mistakes.  Errors made when setting goals A common goal-setting mistake that’s made is trying to do too many things at once.  What’s helpful in goal setting is the ability to focus on just one or two. This will help you prioritize your actions as you move toward accomplishing these goals. What leads to failure is trying to be everything to everyone. Identify your specific role.  Focus on the one thing that you can accomplish that will improve your life financially, mentally, or spiritually.   Make a short list of goals and a new list of priorities. If you’re avoiding these actions, it’s important to make changes that will get you moving in the right direction again. When Dr. Earl was working through his own goal-setting mistakes, his biggest problem was not setting clear expectations.  He found that you could

There can be several reasons why you’re not hitting your sales goals. Today we discuss the number 1 reason you don’t hit your goals. Accomplishing goals With all that happened this year, many are looking forward to 2021.  It’s always important to set your goals and make sure that you accomplish the goals.These are actual goals that you can be accountable for and that will help you become successful.  Say goodbye to the status quo and look forward to the challenges and opportunities.  Failing your goals People fail and don’t win their goals because they aren’t really goals, rather, they’re wishes.  Example of which is: I want to be successful in 2021. It’s a very wishy-washy goal.  Make SMART goals: specific, measurable, attainable, and time-based.  Goals should be something that you can focus on.  Another reason why people fail is because of their lack of visuals of the goals they want to achieve. You need to paint your goals vividly. It’s important to be able to imagine your goals with closed eyes.  The l

Sales reps can get overwhelmed with administrative tasks without even realizing it. In this episode, Anthony Iannarino talks about ways to ensure that admin tasks don’t overwhelm your day. The black hole of admin tasks Growing in sales means more non-sales related work can find its way to your desk. With more success comes more clients and execution can become a challenge as sales reps have to learn to manage all the new information. As a result, a lot of people end up feeling busy but not productive. Busy means you’re running from one thing to the next while being productive means making progress towards your goal.  What can happen is that people get tied up in the transactional work of selling.  Sales reps and sales leaders are the ones who look for prospective clients. We sit down with people and have a conversation about the impact our services or products can make on their business. We create the opportunity. When you’re stuck with admin tasks, however, you’re unable to pick up the phone and make cold c

Due to the pandemic, most businesses have transitioned to working remotely. In this episode you’ll learn how to maximize sales productivity when working with a remote team.  Ensuring sales productivity  At a very young age, author, speaker and organization improvement consultant Brad Jeavons watched his mother selling over the phone. He saw how she used trust and value to make an impact on her customers. The consultative approach his mother used was effective.  Brad made note that using the phone can cover a lot of turf.  Brad also studied the strategies of big companies such as McDonalds and Apple, and how their practices are applicable to productivity and sales performance.  Some of the best practices and operational/enterprise excellence in the world today come from the largest organizations.  With working remotely, we can take all these practices to another level. The 4 Ps in Productivity    The 4 Ps in Sales Productivity:  Plan - you need to be able to focus and create a plan of attack. Know who i

There are times that we feel unproductive. How do you combat that feeling? Join Donald and Andres as they talk about the lack of productivity and how to overcome it.  What unproductivity looks like Andres has subscribed to many methods and ways to become productive. Entrepreneur on Fire’s John Lee Dumas is one of the podcasts he listens to. There’s also the Freedom Mastery Journal where you write down four things that you want to accomplish in a day.  Often, though, it’s difficult for many to finish their list of tasks to do for the day.  The most productive times are in the early mornings or late at night. But always pushing out your workday to late night isn’t healthy. It eventually leads to burn out.  Feeling unproductive doesn’t necessarily mean that you didn't get any work done in a day. It may also mean that you weren’t able to do what you intended to do because you were side-tracked with other tasks.  For Andres, sometimes the inspiration for doing his listed tasks happens at the last minute.  Andres

Ensuring sales productivity while working from home may still be a challenge for many people. How do you maintain sales productivity even with the work-from-home order?  Getting to know Jas Takhar Jas Takhar has been in the sales and service industry for over 25 years. Soon after deciding to try his hand in real estate, he co-founded the REC, and over the course of 15 years, has successfully propelled his team to the 1st place position in Canada under Royal LePage. Ensuring sales productivity High-level sales refers to how many people you’re speaking to and how many conversations are specifically about sales.  Most people who were in sales for a long time had an advantage before COVID. Because they were able to speak with people face to face, they had a higher chance of closing a sale.  Every sales person is now playing on a level field because we can’t meet people in person. Conversations are now happening virtually. Sales reps now need to structure their day and prepare for the virtual meetings. Jas calls

Sales leaders, are members of your team really using their time to prospect and sell? How do you know if your team actually spends their time working towards closing a sale? Let’s talk about.  Getting to know Skip Miller  Ski Miller is the author of Outbounding: Win New Customers with Outbound Sales and End the Dependence on Inbound Leads. This time last year, Skip observed that people were running short and the inbound leads were running dry. It was a problem he knew he needed to address. Salespeople thought they’d be able to hit their sales and unfortunately, they didn’t. He started to write the book to find out the best practices in good salesmanship.  Ensure that they keep prospecting and selling through best practices Revenue is a trailing indicator rather than a leading indicator.  You can start measuring proactive and leading activities, as well as competencies.  Ask your sales team to share their sales pitch, how they talk to a senior buyer, and ask them to share emails they send to prospects or buy

Change is the only constant in this world and The Sales Evangelist Podcast is no exception. TSE has changed over the years and another is on the horizon. Listen to this episode as Donald talks about what you can look forward to doing with The Sales Evangelist podcast.  Welcoming the change The first change is the length of the episodes. Based on a poll, 37% of our listeners said that a good podcast length is somewhere between 20-30 minutes.  Less time with introductions. Instead, we will focus more on the expertise they offer and the wealth of knowledge that will benefit our listeners.  With all the episodes we’ve already published, it gets harder for new listeners to locate the episodes they want to listen to. To remedy that, we’re going to organize the episodes into seasons. The seasons will also be categorized into parent topics such as productivity, goal setting, and more. Finding episodes will be much easier!  The content will be focused on answering your questions and the concerns that come directly fr

The goal for salespeople is to close more deals. In this episode, Sean Doyle talks about the secret to closing.  Sean M. Doyle is with FitzMartin, a sales first consultancy firm that helps companies with their sales, marketing, and alignment. Their approach towards marketing and sales is based on science that drives revenue for their clients, while integrating sales and marketing.  The idea of science-based framework  Most of us love superheroes. As the last touch, salespeople can be seen as the hero for their clients. Most salespeople don’t want the marketing team involved because they have a different process. While the marketing team complains about bad leads, science has a different view. 80% of these leads should be considered to be in a cycle of consideration, preparing to change, and then retreating.  Behavioral science is the transtheoretical theorem of behavioural change according to Prochaska & DiClemente.  There’s more to human behavior than just awareness.  When interviewing an ad agency, ask

There are many things we can look forward to with direct mail. In this episode, Chelsea Martin, the co-owner of Nom’s Bake Shop, talks about how direct mail is the new email. Chelsea and her partner didn’t begin their journey with direct mail immediately but as they grew the company, they ventured into the direct mail space. This strategy became even more important as they shifted from a cookie company to a gifting company.  From a cookie company to a gifting company A lot of people forget about direct mail and how it’s an effective way of communicating with clients and prospects.  The bake shop started out as a family project for their father who recently retired. It was a hobby that he could enjoy while getting a chance to interact with other people.  The company was built with her husband, father-in-law, and sister-in-law. They started with a cookie company and expanded into a gifting company.  Entering into the gifting industry as they created cookies that are individually packaged with the customer’s or

There are many metrics in measuring B2B success. In this episode, Darrell Amy brings us some of the best metrics for B2B companies.  Getting to know Darrell Amy  Darrel Amy helps companies grow their revenue. He started his career in 1993 and was in the office technology world. He got involved in sales training and launched a sales training company in 2004. Darrell has already helped thousands of people through his sales training programs for global technology companies. He’s also been involved in the digital marketing journey.  Growing revenue for B2B companies There are two metrics for growth:  Net new clients  Cross-sell.  Net new growth is the number of clients you have this month versus last month.  The measurement for cross sell is revenue per client.  Different companies, sales teams, and different industries have sales reps who are good at either netting new clients or cross selling.  Your goal is to drive reasonable growth in each area simultaneously to get magical things happening.  For one of