Duct Tape Marketing

In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. He explains how Fractional CMOs besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges.  More About Angelo Ponzi: Connect with Angelo on LinkedIn. Angelo's website.  Get Your Free AI Prompts To Build A Marketing Strategy: Download now

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Sabrina Starling. She is the Business Psychologist and is the international bestselling author of How to Hire the Best and The 4 Week Vacation: The Entrepreneur’s Ultimate Guide to Taking Your Life Back from Your Business. Founder of tapthepotential.com and host of the Profit by Design podcast, she and her team coach entrepreneurs to take their lives back from their businesses. They are on a mission to disrupt the hustle culture by sending 10,000 entrepreneurs on a 4-week vacation over the next 10 years. More About Dr. Sabrina Starling: Discover how to make your time worth $10,000 an hour Listen to the Profit By Design Podcast  Get your copy of The 4 Week Vacation: The Entrepreneur’s Ultimate Guide to Taking Your Life Back from Your Business. Get Your Free AI Prompts To Build A Marketing Strategy: Download now

In this episode of the Duct Tape Marketing Podcast, I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. Lloyed explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change. More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast  Lloyed's website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth

In this episode of the Duct Tape Marketing Podcast, I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She's a frequent contributor to the WSJ and the Washington Post.  Her upcoming book Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It, explores the deep roots of toxic achievement culture, and finds out what we must do to fight back. She explains the term "mattering" which is the idea of feeling valued for who we are at our core by our families, by our friends, by our community, and also being dependent on to add meaningful value back to parents, to friends, to the community. More About Jennifer Wallace: Jennifer's website Pre-order Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI. More About Mike Volkin: Mike's website If you're a marketing agency, looking for a marketing strategy: Your Marketing Expert Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Carol Roth. She is a “recovering” investment banker; entrepreneur; speaker; economic, business, and financial commentator; content developer; and a New York Times bestselling author.  Her latest book You Will Own Nothing: Your War with a New Financial World Order, is a New York Times best seller that helps people navigate the shifting global financial order and create a plan to fight back and preserve their wealth creation opportunities. More About Carol Roth: Get your copy of: You Will Own Nothing: Your War with a New Financial World Order Follow Carol on Twitter Connect with Carol Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the Mentora Institute. He has coached dozens of Fortune 100 C-suite executives and taught 10,000+ MBAs and Executives.  His upcoming book: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success, explains the 5 Core Energies (Purpose, Wisdom, Growth, Love, and Self-Realization) and expressing them through actions that bring out the best in yourself and others. Dr. Hitendra shares the key principles for how to pursue success by letting your true self shine through in everything you do. More About Dr. Hitendra Wadhwa: Get your copy of: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success  Dr. Hitendra's website. Mentora Institute Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle. More About Russ Perry: Design Pickle Connect with Russ on LinkedIn   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co  

In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Strategic Officer (CSO). JP explains how Fractional CMO can be a cost-effective solution for businesses to access top-level marketing expertise without the burden of hiring a full-time executive. JP highlights the importance of framing services in terms of results and outcomes, focusing on the value delivered rather than just the hours worked. More About JP Maroney: Follow JP on social media: @jpmaroney JP's website. Check out JP's Youtube Channel.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. Nudge helps you measure the performance of your digital properties through the lens of what people are paying attention to. Ben explains why agency owners should consider investing a portion of their own capital into other businesses as a way of personal development and to gain valuable insights from different industries. By investing in other companies, they can learn from other founders, gain exposure to new sectors, and understand emerging trends. More About Ben Young: Follow Ben on Twitter. Nudge website. Check out Ben's blog. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about a new tool that we've created, the marketing a gap analysis. This guide will help you understand the complex world of marketing and create a roadmap for success by improving your marketing strategies.  Get your Duct Tape Marketing Gap Analysis.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016 and has produced over 50 conferences and gatherings worldwide. Isaac is also the co-host of the Make It Kickass podcast. Isaac explains how events can serve as a powerful strategy for building a community around a business or brand. A comprehensive approach to event planning starts with developing a strategy that aligns with your business goals and creating impactful experiences for your community. More About Isaac Watson: Kickass Conferences website. Listen to the Make It Kickass Podcast. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Sam Horn. She is the Founder and CEO of the Intrigue Agency. She's been a speaker for 3 TEDx talks and the author of 10 books. Her new book Talking on Eggshells: Soft Skills for Hard Conversations shows how to apply constructive communication strategies that shift from reactive and negative responses to proactive and compassionate ones; in order to create a positive ripple effect in people's personal and professional lives. More About Sam Horn: Download your words to lose, words to use template. Get your copy of Talking on Eggshells: Soft Skills for Hard Conversations Sam's website. Follow Sam on LinkedIn. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Joe Rare. He shares his story as an “underground” serial entrepreneur, investor, and outsourcing expert. Joe focuses on helping small- to medium-sized businesses and currently owns and manages a number of digital companies that are fully run by virtual assistants. He shares how outsourcing tasks to VAs can help businesses grow and be more profitable. More About Joe Rare: More about Level 9 Virtual.  Joe's website. Reach out to Joe Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about 7 marketing mistakes that business owners usually make and I give you some tips on how to avoid them. Send me an email if you want to talk about Strategy First.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.  

In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Her first book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. This book provides a structured approach to creating a successful online presence that will generate a big impact on any message. Becky shares a framework to cultivate followers based on four commitments: value, consistency, endurance, and generosity.  More About Becky Robinson: Get your copy or audiobook of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. More about Becky and Weaving Influence. Connect with Becky.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This D

In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business.  ​​His most recent book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who want to create impact in their business books. More About Josh Bernoff: Get your copy of Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. Reach out to Josh.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Kenneth Wenger. He is an author, a research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. His research interests lie at the intersection of humans and machines, ensuring that we build a future based on the responsible use of technology. His newest book, Is the Algorithm Plotting Against Us?: A Layperson's Guide to the Concepts, Math, and Pitfalls of AI. Kenneth explains the complexity of AI, demonstrating its potential and exposing its shortfalls. More About Kenneth Wenger: Get your copy of Is the Algorithm Plotting Against Us?: A Layperson's Guide to the Concepts, Math, and Pitfalls of AI. Connect with Kenneth.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Alysia Silberg. She is a leading venture capitalist in Silicon Valley, where she mentors tech startups and helps them go public. She is the CEO & General Partner of the investment firm Street Global. Her first book, Unemployable: How I Hired Myself is a guide that helps to change your mindset from "I can't" to "I can"; and changes the narrative of being "unemployable" and relates it to entrepreneurship and finding one's superpower in business. She shares her personal journey of embracing her entrepreneurial spirit and encourages others to leverage AI to create new opportunities. More About Alysia Silberg: Get your copy of Unemployable: How I Hired Myself Connect with Alysia and follow her on Instagram Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Siri Lindley. She is a two-time world champion triathlete and winner of twelve ITU World Cup races. She’s the top female triathlon coach in the world, she’s guided Olympic medalists and Ironman champions to not only become better athletes but also better people. Siri is also a life coach, keynote speaker, and the Founder of two non-profit organizations. Her upcoming book Finding a Way: Taking the Impossible and Making it Possible, gives you the tools, inspiration, and strategies you need to find a way through the struggles in your life and leads you to triumph. She explains how failure becomes an opportunity for learning and growth, while gratitude, support, and living with purpose and love are essential in everyone's journey. More About Siri Lindley: Get your copy of Finding a Way: Taking the Impossible and Making it Possible. For every book sold, $2 is donated to Feeding America and the rest of the profits go to Siri's non-profit Believe Ran