Sinopse
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.
Episódios
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Getting Smart About the Business of Education
06/03/2019 Duração: 25minJohn chats with Danny Iny, founder and CEO of Mirasee and author of the book Leveraged Learning: How the Disruption of Education Helps Lifelong Learners and Experts with Something to Teach. They discuss the changing landscape of online education and what it means for those who want to acquire or share knowledge.
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Marrying Content with the Customer Journey
05/03/2019 Duração: 23minJohn chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and the role that effective content marketing plays in guiding buyers through the journey.
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Questioning Best Practices to Do Great Work
27/02/2019 Duração: 21minJohn chats with Jay Acunzo, author of Break the Wheel, about why it's time to do away with best practices in order to create truly innovative solutions to your business problems.
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How Businesses Can Survive the Latest Marketing Rebellion
26/02/2019 Duração: 27minJohn speaks with Mark Schaefer, marketing expert and author of Marketing Rebellion, about how the customer journey has fundamentally changed over the past few years, and how marketers can thrive in this new environment.
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The Benefits of Including Video on Your Website
20/02/2019 Duração: 15minJohn talks about why it's so important to include video on your website and shares tips for easy video creation, editing, and publication.
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What Local Businesses Need to Know About the State of Local SEO
19/02/2019 Duração: 27minJohn speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to know to succeed at SEO.
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Why Your Site Must Switch to HTTPS (And How to Do It)
13/02/2019 Duração: 11minJohn breaks down the technical topic of HTTPS. He shares why your site must migrate from HTTP and how to make that happen.
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What Sport Can Teach Us About Business
12/02/2019 Duração: 22minJohn interviews Alan Stein, Jr., who uses the lessons he learned as a basketball performance coach to inform his current work as a business coach, speaker, and author. They discuss what business leaders can learn from the world of sports about managing their team and company.
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10 Things to Consider About Your Website in 2019
06/02/2019 Duração: 18minJohn discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.
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How to Prepare for a Brand Crisis
05/02/2019 Duração: 24minJohn speaks with Melissa Agnes, a crisis management strategist and author of the book Crisis Ready. They talk about the importance of crisis preparedness, and how being ready for any eventuality can help you identify new opportunities for your business.
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Setting the Stage for a Moment of Awakening
30/01/2019 Duração: 27minJohn sits down with James Fell, a health expert and author of The Holy Sh!t Moment, to discuss how to become more attuned to the feeling of awakening so that you can make space for a moment of epiphany in your own life.
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Creating a Community for Entrepreneurs
29/01/2019 Duração: 20minJohn speaks with Abdo Riani, founder of Startup Circle, about his entrepreneurial journey and his experience in building a network to serve other entrepreneurs.
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The Benefits of Giving Intentional Attention
21/01/2019 Duração: 22minJohn speaks with Neen James, author of "Attention Pays: How to Drive Productivity, Profitability, and Accountability," about how being intentional in how we give our attention can improve our professional and personal lives.
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How Installing a Marketing System Serves Consultants and Their Clients
21/01/2019 Duração: 23minJohn interviews Ben Robertson, owner of Menadena and a member of the Duct Tape Marketing Consultant Network. They discuss the importance of installing a marketing system to measure ROI and generate greater results.
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Getting the Most Out of Your Content
13/01/2019 Duração: 19minJohn chats with Pamela Wilson, founder of BIG Brand System and author of Master Content Strategy, about how to create content that enhances your bottom line and works effectively over the lifetime of your business.
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The Three Elements of an Effective Total Online Presence
13/01/2019 Duração: 16minJohn Jantsch discusses the three major elements that go into creating an effective total online presence for a modern small business: website, SEO, and content.
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Growing Your Business While Growing as an Entrepreneur
09/01/2019 Duração: 27minJohn talks with Jill Nelson, founder and CEO of Ruby Receptionists, about her entrepreneurial journey and the secrets to creating a successful company with a happy team.
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How To Reliably Generate Big Ideas for Your Business
07/01/2019 Duração: 21minThis week, John sits down with Mike Brown, founder of The Brainzooming Group and author of Idea Magnets, to discuss the secrets to finding the next big idea for your business.
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The Secrets to Leading Creative People
31/12/2018 Duração: 30minJohn interviews Todd Henry, author of Herding Tigers: Be the Leader That Creative People Need, about how to get the most out of the creative teams you manage.
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The Top Four Marketing Trends for 2019
18/12/2018 Duração: 13minThis week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing consultant working with small businesses, you can't afford to ignore these trends.