Duct Tape Marketing

Bryan Wish, founder of BW Missions, visits the Duct Tape Marketing Podcast to talk about building community. Wish's business helps entrepreneurs, authors, and thought leaders to develop their voice and point of view as a way to create a global community around what they believe in. Wish shares tips for anyone looking to build an authentic, engaged community centered on their brand and mission.

Lance Cummins, President of the growth content company Nectafy, visits the podcast to talk about content. It's a word we hear all the time in marketing circles, but do we really know what great content looks like? Cummins outlines the steps business owners must take to identify the kind of content that will resonate best with their audience. Plus, he shares how to craft content that's meaningful to your audience and produces real, measurable results for your business.

Justin Ferriman is co-founder and CEO of the learning management system LearnDash. Lots of businesses today are creating courses online. Whether they're using them as a lead generation tool or are selling the course to generate revenue, businesses are eager to get into the online learning space. As the space has become more crowded, though, it takes more effort to create courses that stand out. Ferriman shares how to build courses that provide real value to learners and generate positive results for the businesses who create them.

Chris Schembra is a keynote speaker, Broadway producer, dinner host, and entrepreneurial advisor whose passion is to facilitate human connection in an increasingly disconnected world. After experiencing a difficult time in his own life, Schembra began hosting dinner parties for friends. As the dinners grew, he realized that bringing people together over food and asking them to reflect on things they're grateful for is actually a powerful way to build connections and community. He's developed a foolproof method for hosting your own networking dinner parties, which he shares in his upcoming book, Gratitude and Pasta, and on this episode of the podcast.

Michael Margolis is the founder and CEO of Storied and author of Story 10X. While lots of people are talking about storytelling in a business and marketing context, Margolis has decided to focus in on storytelling as it relates specifically to disruption and innovation. How do you tell stories about change without causing your audience to panic, feel judged, or grow distrustful? Telling stories about change is a tricky balancing act, but Margolis shares practical tips for helping leaders to craft stories about disruption that inspire rather than intimidate.

Jack McGuinness is a co-founder and managing partner of Relationship Impact, a consulting firm focused on helping great leaders build great leadership teams. On this episode, McGuinness discusses his entrepreneurial journey, and he shares what he's learned about entrepreneurship and leadership, both from his personal experiences and his years helping other business leaders succeed.

Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework stops by the podcast to talk about storytelling. It's one of the hottest terms out there in marketing today, but so many brands struggle to create content that speaks to their audience in a way that's engaging and shareable. Deziel has crafted a framework to help you find the right focus and format for your content, and she shares that with us on this episode.

Steve Gordon, founder and CEO of The Unstoppable CEO, is a firm believer in the power of podcasting as an incredible prospecting tool. He's taught countless business owners how to create their own podcast as a way to generate leads, start conversations with ideal customers, and build a reputation as a thought leader in an industry. Today on our podcast, Gordon shares his tips for podcasting as prospecting with our audience.

Rita McGrath is a globally-recognized expert on business strategy, innovation, and growth. She stops by the podcast to discuss her book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Disruption is a tricky thing; if you're not ready for it, it can ruin you. But if you see it coming, you can get ahead of the curve and push innovative strategies to thrive in this new reality. McGrath shares stories of businesses who have successfully identified inflection points, and provides advice for leaders looking to spot potential disruption in their own industries.

Bruce Daisley, author and podcaster, stops by to talk about his upcoming book Eat Sleep Work Repeat. While serving as a senior executive at Twitter and Google, Daisley became fascinated with how we create happiness at work. He noticed there was a lot of science around it, but that the research wasn't making its way down to the people who commuted into offices each and every day. So he left the corporate world and started his podcast (which later inspired the book) as a way to help workers discover the ingredients that go into building a happy, fulfilling work environment.

Jamie Lieberman left her corporate law job to found Hashtag Legal, where she and her team help influencers, solopreneurs, and small business owners maneuver their way through the sometimes-complicated legal waters of the digital age. From how to craft an appropriate contract as a freelancer or service provider to maintaining compliance with privacy laws, Lieberman covers some of the biggest legal questions that small business owners face.

Dr. John Demartini is a world-renowned specialist in human behavior, researcher, author, and global educator. He stops by the Duct Tape Marketing Podcast to discuss his book The Values Factor. How do we determine our true values? And how does doing so change the way we approach work and life? Dr. Demartini answers these questions and more in this episode.

Author, speaker, vlogger, and entrepreneur Amy Landino stops by the podcast to talk about her latest book Good Morning, Good Life. Her passion is helping everyone find a way to go after the life they want, and a morning routine is a great place to start. She shares five simple habits from her book that can help you get your day off on the right foot, so you can achieve everything that matters to you throughout the rest of your day.

Today's guest on the Duct Tape Marketing Podcast is Greg Meade, co-founder of the business and new sport called Crossnet. Meade, his brother, and their childhood friend decided that rather than follow a traditional career path, they wanted to branch out and build something new. They put their heads together and created Crossnet, a brand new sport that's a cross between four square and volleyball. Meade walks us through the process of building a new business and growing a following for a new game on this episode.

Today's guest is speaker, author, podcaster, and leadership expert Ryan Hawk. With a background in both professional sports and sales, Hawk realized that to learn more about becoming a great leader, he wanted to go straight to the source and talk to those people whose leadership skills he most admired. That's what set him on the path to creating The Learning Leader Show and writing his book, Welcome to Management, both of which he discusses on this episode.

Guy Kawasaki, author, speaker, podcaster, and Chief Evangelist for Canva, stops by the Duct Tape Marketing Podcast. He and host John Jantsch cover a lot of ground in their chat, from how Canva managed to outpace the competition and become a leader in online graphic design tools to why Guy started his own podcast, what he thinks about the podcasting landscape, and how he believes the channel can be harnessed to become a powerful marketing tool.

Ethan Beute, Chief Evangelist of BombBomb and co-author of the book Rehumanize Your Business, stops by the podcast to chat about the power of video marketing. BombBomb believes that we are all better in person, and they enable you to build a deeper connection with your prospects and customers by putting a face to your name over digital communications with the use of personalized video. Beute talks about why he's passionate about personalized video, shares use cases for the technology, and talks about how he sees personalized video changing the landscape of sales and marketing.

Dr. Melanie Katzman is a clinical psychologist and business consultant, and over the years she's noticed a lot of overlap between the hurdles her clients face in both areas of focus. People feel devalued and dispirited in their work, and a lot of that comes from issues in communication. She's brought all her advice together in a new book, Connect First, to help people everywhere find meaning and a sense of accomplishment in the work that they do. On this episode, she shares some of the 52 action steps from her book.

Today's guest on the podcast is Mike Stelzner, founder and CEO of Social Media Examiner and the producer of the Social Media Marketing World conference. Stelzner has been immersed in the world of social media for years, so he has his finger on the pulse of the biggest trends that small business owners need to be paying attention to. If your business is on social media, you don't want to miss these insights!

Joel Goldberg, public speaker on leadership and culture and longtime Kansas City Royals broadcaster, stops by the podcast to discuss the intersection of sports and business. Sure, you've heard people draw parallels between sports and business before, but when, like Goldberg, you've had a front-row seat to the world of professional sports for over 25 years, you gain some deep insights that others might miss.