The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Believe it or not, changing your sales communication strategy can be all you need to close more sales! In today’s episode of The Sales Evangelist, Donald is joined by the CEO and Founder of Ajax Union, Joe Apfelbaum, to learn how he changed his sales approach to land more deals with larger accounts. Break into larger accounts without wasting too much time: Everyone says to go on LinkedIn, but many people don’t understand how to use LinkedIn effectively. Anyone will see through a counterfeit pitch, even if it's just a mutual connection request.  Don’t waste time talking to unqualified leads by creating a strategy to guide your connection requests. Know the buyer, their issues, and their goals to sell effectively. Features tell, stories sell. Become a storyteller to motivate and inspire people to create positive interactions on LinkedIn.  Coaching without permission is criticism, so build rapport (through storytelling) to build the relationship beforehand. When you get a referral, the buyer or prospect doesn