Internet Marketing: Insider Tips And Advice For Online Marketing

In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.In this episode we discuss:Have the principles for gleaning customer insight changed over the last 20 years?What makes an insight insightful?The 5 sources of data you need for meaningful marketing analysisWhat's the #1 obstacle that prevents customer insight from being gleaned?Why monthly or quarterly marketing targets might actually prevent remarkable marketingWhy getting outside of your comfort zone is a critical component in gleaning meaningful customer insightsReferenced on this episode:Christine's book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJtMarketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/[Book] Thinking Fast and Slow by Daniel Kahneman https://