The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

This is a conversation we need to have. Cold outreach is one of the core tenants of successful sellers, right? In today’s episode of The Sales Evangelist, Donald is joined by the founder of Blueprint, Jordan Crawford, to discuss why there might be a better strategy. Every job Jordan has, he’s either been fired from, or the company went under. He ultimately found his place helping startups scale and grow for long-term success, and it was through this endeavor he found a better methodology than personalized cold outreach. The ‘spray-and-pray’ method was the initial online sales foray. However, that soon led the way to personalized outreach. So, is a new method taking the lead? Personalization has its uses, and there are times it is still functional. However, there are some where it isn’t. Personalization helps grab a prospect’s attention. But as a B2B seller, you should only want their attention if their company has a problem your solution can help solve. If you aren’t making a commercial transaction, person