The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Closing your next sales deal can be as easy as eight steps! In today’s episode of The Sales Evangelist, Donald is joined by the founder and owner of Closers.io, Cole Gordon, to discuss his eight-step process to close every deal you have (or at least come close.)  Cole’s beginning sales experience was not what he expected: Cole’s original sales team was exceptional. However, their end-of-sale closing conversations were not what he expected. He realized that every sale depends on meeting the beliefs of the buyer before you pitch them on the deal, and they'll create an objection-less close themselves. Cole's eight-step plan is based on the relief ladder concept but applied specifically to sales.  Step 1: Pain There are two problems: actual pains and unfulfilled desires. The prospect might not have pain, but there’s a gap between where they are now and where they want to be. Establish the pain; because all sales are conducted based on solving a problem. The following six steps are all predicated on the initial