The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

How can you modernize your sales approach to stay up to date on your and your team’s sales approach? In today’s episode of The Sales Evangelist, Donald kicks off our latest content series centered on modernizing your sales tactics and techniques. In today’s episode, Donald discusses three ways to change your mindset and specific tactics to update your sales strategy.  Unite sales and marketing:  Traditionally, a  seller would fill their pipeline through cold calling, but the process has changed.  Account-based selling is the future of sales, prioritizing a unification of data-driven decisions combining sales and marketing. With marketing, they can target accounts with ads, emails, and other collateral to guide people to the sales funnel. Automate selling techniques: Modern selling requires a mixture of automated and personalized messaging. Personalization has two sides: a generic pain focus or a LinkedIn or specified message. The latter is great to supplement and redirect them to generalized personalizatio