The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Creating a mindset for sales involves building credibility and rapport with the prospect, that’s always been clear. But should we apply logic or emotion to our negotiations and social selling strategy? In today’s episode of The Sales Evangelist, Donald is joined by Andres Lares to discuss. The principles of negotiation are the same, regardless of the negotiation subject. As negotiators, we tend to focus on logic. However, we should instead focus on emotion. Statements and facts mitigate feelings of risk, but they aren’t a driver for decision-making. At the end of a call, there needs to be trust and rapport beyond what facts can deliver. Why do we tend to go to logic for negotiating? Because it’s easier. You can have the same approach for every client and situation instead of emotionally tailoring conversations to the prospect’s problem.  You have to ask questions and determine which features give them the benefits they want. So what should we do? Why focus on emotions? Especially with hybrid work, there