Muscle for Life

In this episode, Adam and I discuss the business and marketing side of the fitness industry in general, and more specifically, of his company, Mind Pump, including how they’ve continued to grow and what it takes to scale. Adam’s been on my podcast before, but in case you’re not familiar with him, he’s a host of Mind Pump, one of the biggest health and fitness podcasts around. He’s also a coach who’s worked with over 1,000 people, and taught other coaches how to be better leaders and sell their services. Adam’s built multiple successful businesses, so he knows a thing or two about how to build and scale one. In our chat, Adam and I talk about . . . Scarcity mindsets and fear of being judged by peers Why some people aren’t open and honest about business successes and struggles The Liver king marketing machine Social media strategy and the differences between various platforms (including Tiktok) The secret to finding meaningful work and not dreading your job The power of knowing when to say “no” to a