Muscle for Life

If you’ve decided you want some help getting fit, finding a coach can be a daunting task. In these days with social media, the barrier to entry to becoming an online coach is lower than ever, and potential clients are left spoiled for choice. Too much choice can paradoxically leave us overwhelmed and exhausted, as we develop decision fatigue and unintentionally start tipping the scales towards maximizing instead of “satisficing.” Unfortunately, with so many potential coaches out there, there’s no shortage of bad coaches either. Or there may be plenty of “good” coaches that simply aren’t a good fit for you and your goals and needs. That’s why I’m talking with Jonathan Goodman in this interview all about how to find a coach worth hiring. Jonathan knows a lot about both good and bad trainers because his business is based on making coaches better at what they do. He created the first-ever certification for online fitness trainers, the Online Trainer Academy, which teaches online coaches how to earn more money and