The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

One of the best ways to build rapport with prospects is through their topics of interest. (And what better way to do that than by podcasting?) In today’s episode of The Sales Evangelist, Donald is joined by Co-founder and CEO at Salescast Collin Mitchell to learn how he uses podcasting to build rapport with his clients. Use podcasting to build a professional relationship. People go on podcasts to contribute thought leadership and share knowledge with the world. Therefore, finding podcasts your clients or prospects have spoken on is a great way to learn more about them. Listen Notes is a helpful resource to view podcasting information like topics, guest names, and show popularity. You can also search for specific people to see if your client or prospect has been on a podcast!  People are often more personal and vulnerable on podcasts. So listening to a prospect’s guest episode is a great way to learn about them to use in conversation later. For example, people on this show frequently talk about how they got i