The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

In today’s episode of The Sales Evangelist, Donald is joined by COO of People.ai Art Harding. With twenty years of experience in the industry, he’s had plenty of practice overcoming B2B objections through digital transformations. What is a digital transformation? Sure, it’s Uber and Netflix. But it is not solely a technology play; it’s reimagining the customer experience and using technology to facilitate those changes. Uber didn’t invent cars, apps, or driving strangers. They just combined those elements in a unique way to make something new. The classic go-to-market functions had relatively siloed expectations. Marketing was responsible for branding; sellers were responsible for closing deals, etc. Those transformations affected these elements at different rates to unlock new digital journeys. Digital transformations start from the inside out.  Younger generations use the tools and data they expect from a professional (or implement themselves as they grow in their careers.) Enterprise sales have dramatic