The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

When most people think of objections, they think of what stops a deal from progressing. Today’s episode launches the next series on The Sales Evangelist covering the ins and outs of objections. How can you be well-equipped to handle objections with confidence and knowledge? Listen in to find out!  What is an objection? Many salespeople associate an objection with a worst-case scenario, but that’s not always the case. Instead, an objection can be anything that prevents a deal from moving forward, either permanently or just a few days. Objections tie back to the buyer not having enough information to move forward. When prospecting, come up with something so valuable they want to move forward. Remember, there are limitless reasons people might not want to move forward.  Identify the objections before they become issues. As an industry expert, you can likely know the top issues a prospect might have before purchasing. If you know the objections, address them before the prospect has an issue! It streamlines the