The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

The Art and Science of Forecasting | Sarah Lash - 1544

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Sinopse

We've learned multiple perspectives in our series over forecasting that help create a more accurate and beneficial forecast. But how can you take your efforts to the next level? In this episode of The Sales Evangelist, Donald is joined by the Director of Enterprise Sales at Envoy, Sarah Lash, to discuss proper forecasting techniques from both a selling and management perspective.  There are significant forecasting issues: Some people rely too much on the map and aren’t listening to what’s happening in the business. On the flip, some people listen too much to intuition without diving deep enough. From a management perspective, sales reps might provide you with a shadow pipeline (data entered into an incorrect pipeline), forcing you to identify those issues. There is also the problem of the intraquarter revenue - opportunities that open and close in the same quarter. How should we factor those into forecasting? Whether you’re a rep or a manager, lack of communication will distinguish the most accurate forecast