The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

While setting up discovery calls is the first half of the battle, the other half is getting the prospect to show up. And a great solution to drive attendance is by using a text message. In today’s episode of The Sales Evangelist, Donald is joined by founder and CEO of Salesmsg Chris Brisson to talk about how you can use text messaging to increase meeting show rates.  SMS can be used for anything, from lead generation to conversion and engagement. Sales is a three-step process: sign up, show up, and pay up.  Creating a multichannel approach is the best way to drive attendance. A simple text message offers a simple last-minute reminder shortly before meetings. We are a conversational society, so short messages with an understandable motive won't’ be considered spammy or annoying. Implementing SMS software into your business: If you want to test SMS messaging without a monetary investment, manually send a standard text message an hour before the meeting. But to scale this process, a system is necessary. With