The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

How to Convert Connections to Conversations with LinkedIn | Bill McCormick - 1532

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Sinopse

More people use LinkedIn now than ever before. Is it the promised land? Not quite. But it’s still an excellent resource to find leads, start conversations, and ultimately convert connections. In today’s episode of The Sales Evangelist, Donald is joined by authentic seller and co-host of the making Sales Social Podcast Bill McCormick to discuss generating conversations that convert on everyone’s favorite professional social media platform.  Three groups of people to understand on LinkedIn: The Lion: The people with a ton of connections they might not know very well. (Recruiters are a great example of this group.) The Purist: People who only connect with people in their industry or area. While they have high-quality connections, they don’t have very many. The Networker: People who see LinkedIn as a networking room open to connecting with new people. This group is the median between the Lion and the Purist. A critical part of every LinkedIn connection strategy is the introduction. How many times do you connec