The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Remote and hybrid work environments can be challenging. Back-to-back Zoom calls quickly blur together, and many salespeople find that, even with note-taking, there are gaps in recollection when the follow-up meeting arrives. In today’s episode of The Sales Evangelist, Donald is joined by Richard White to discuss his sales app, Fathom, which helps address and overcome these sales issues.  Salespeople juggle note-taking, conducting conversations, and remembering essential elements of meetings for later discussions. Because of this huge workflow, it’s easy for things to fall through the cracks. So, Richard built the free app Fathom for Zoom that records, transcribes, and (most importantly) highlights key moments of calls so you can focus on having an actual conversation. In a typical call, only 15% of the conversation is note-worthy. That means 85% of the conversation probably isn’t very important. And that 85% drowns out the 15% pretty quickly. As a salesperson, you’re routinely giving pitches, answering que