The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

We could spend hours discussing the importance of honing your craft. But, whether it’s perfecting your golf swing, mixing the perfect cocktail, and of course, making sales, practice is what leads to a better result. Today’s episode of The Sales Evangelist features NYT bestselling author Seth Godin. He and Donald discuss elements of his most recent book “The Practice” and how salespeople can use these principles to connect with prospects.  There is a disconnect between what selling used to be and what selling is now. A salesperson is no longer responsible for informing prospects or conducting a sale- the internet does that. A salesperson is responsible, however, for the transference of emotion. And that is the skill most salespeople need to cultivate.  How can the idea of trusting yourself from “The Practice” help an individual sales rep? Most people are their own worst boss. They’re never satisfied with their work and undermine their future potential. The challenge that comes with trusting yourself is ackn