The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

TSE 1262: Equaling The Playing Field For Women In Sales

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Sinopse

Equaling The Playing Field For Women In Sales    Sales used to be a man’s world, used to. The same can’t be said now because women have found their place in the sales industry as well.    Lorraine Ferguson is one of the great saleswomen. She started her career in the industry in the mid-eighties by working for a startup company. Like many women, she didn’t see herself as a salesperson but her job for the startup company called for it and Lorraine ended up joining a team of salesmen.    Lorraine’s challenges  Lorraine was young and inexperienced so she did what she could by imitating what she saw the salesmen were doing. With so much pressure sales, the job didn’t seem appealing. Sales were all about making the deal and sharing the benefits and features of the products and services. Lorraine did what she could but the biggest challenge wasn’t selling. It was her gender. Lorraine felt that she wasn’t taken seriously and several times during a negotiation, she was asked to bring in her boss.    It wasn’t just he