The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

You Can't Sell Value If You Don't Value Yourself   Salespeople come from a variety of industries but the one thing they have in common: They all sell value. It can be a challenge, however, to sell something you don’t have yourself. Simply speaking, as salespeople, we can only sell value if we value ourselves.    Jenean Merkel Perelstein is a business and sales anthropologist who uses scientific techniques to help salespeople close the cultural gap between them and their prospects, clients, and the organizations they are working with. Her job is to help them understand the cultural approach and take advantage of it.    Defining value  Value often gets mixed up with values which are the standards or qualities we deem as worthwhile. Value is what we put out into the world, what we offer in exchange. It then becomes part of the larger conversation about money, prosperity, and playing in this market economy. Value becomes part of the interwoven concepts that have to be considered together.    When we stand in stre